FOCUS
2015
Nat iona l Gui ld of H ypnotis ts
NATIONAL GUILD OF
HYPNOTISTS CONVENTION
on
Issue 11
2015
A T R A D I T I O N ...
IS PINTEREST THE
MARKETING TOOL
YOU’RE MISSING?
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MORE ON
PAGE 4.
WHAT IS PINTEREST AND WHAT MAKES IT SO SPECIAL?
Pin...
WHY YOU SHOULD
CONSIDER
PINTEREST ADVERTISING
Page 3
MORE ON
PAGE 4.
PAID MARKETING AND DIRECT SALES WITH PINTEREST
PAID M...
THE 2015 NGH
CONVENTION
TELESEMINAR REPLAYS
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MORE ON
PAGE 4.
MORE ON
PAGE 5.
The NGH Convention Teleseminar Series i...
August 2015
The NGH Convention Is Almost HERE!
Sun Mon Tue Wed Thu Fri Sat
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2 3 4 5 6 7 8
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19 20 21 22...
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Important Links for NGH Convention Attendees
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Home to website for the National Guild of Hypnot...
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National Guild of Hypnotists 2015 Newsletter 11

NGH Convention newsletter #11 provides some surprising insights into how Pinterest, the popular social bookmarking and sharing platform, can actually help you market your practice!
Published on: Mar 3, 2016
Published in: Social Media      
Source: www.slideshare.net


Transcripts - National Guild of Hypnotists 2015 Newsletter 11

  • 1. FOCUS 2015 Nat iona l Gui ld of H ypnotis ts NATIONAL GUILD OF HYPNOTISTS CONVENTION on Issue 11 2015 A T R A D I T I O N O F E X C E L L E N C E The Surprising Significance of Pinterest MORE ON PAGE 2. Within the daily buzz of social media, Pinterest stands apart from other platforms, operating by its own rules, going against the flow, and yet continually gaining in popularity and expanding with new features. According to DMR (formerly Digital Market Ramblings), as of April 2015, Pinterest has nearly 73 million users, with 42% of these users being adult females. If that doesn’t already capture your interest and energize your marketing instincts, here are a few other Pinterest statistics that may: As of March of this year, 1 billion Pinterest boards have been created. (Boards are collections of various related individual items.) 50 billion Pinterest pins (individual items) have been created. A staggering 1.5 trillion Pinterest pins have been recommended. And every day, more than 2 million pins are recommended by one user to another. With so much activity underway, if you are not currently on Pinterest, you may want to give this easy-to-use platform a closer look. CONT.
  • 2. IS PINTEREST THE MARKETING TOOL YOU’RE MISSING? Page 2 MORE ON PAGE 4. WHAT IS PINTEREST AND WHAT MAKES IT SO SPECIAL? Pinterest describes itself as, “A visual bookmarking tool that helps you discover and save creative ideas.” One of the key reasons Pinterest is so different from other types of social media is that Pinterest is user based rather than engagement based. But what exactly does user based mean? Essentially, people turn to Pinterest as a way to catalogue, collect, and curate all that interests them from the worldwide web. They are looking for ideas on Pinterest and saving ideas to Pinterest—ideas, images, products, and snippets of information that will stimulate their thoughts. They may or may not be interested in sharing those collected ideas with others. Although the process is highly self-focused, it can lead to engagement and relationship building as Pinterest users learn about you and your services, primarily through visual communication that springboards them to click the links you include and visit your website or your other platforms. SIMPLIFIED, HERE’S HOW PINTEREST WORKS: Set up your Pinterest account. You can create a personal account, a business account or both. Personal: www.pinterest.com/ Business: www.pinterest.com/business/create/ Choose a topic to explore. As you view dozens—hundreds—perhaps thousands of images and ideas about that topic, you can click images to take you to the original source of the information or continue to search through boards and pins. Pinterest allows you to search images and ideas, store them for your own reference, and, if you choose, share them with others. You also have the opportunity to add to the story by posting your own “pins of information.” More than 80% of the content on Pinterest is a re-pin, which means there is a lot of popular content out there that you may be able to share with others and a lot of potential for others to share your content. Pinterest topics tend to be about goals, dreams, and objectives in contrast with other social media where the news shared is about an event that has occurred or a topic that is politically or socially provocative or just kittens! As you create boards, make sure your most important messages are within one of your top three boards as only three boards are immediately viewable to users who follow Pinterest on their mobile devices. Pinterest can also be used privately, as a way for you to chart your personal and professional dreams, goals and ideas. Did you ever create a dream board or a vision board using photos or magazine images? Think of your private Pinterest board as your digital dream board. MORE ON PAGE 3.
  • 3. WHY YOU SHOULD CONSIDER PINTEREST ADVERTISING Page 3 MORE ON PAGE 4. PAID MARKETING AND DIRECT SALES WITH PINTEREST PAID MARKETING Using Promoted Pins, you can both define and increase the audience for your pins. The advertising link for Pinterest (https://ads.pinterest.com/) provides you step-by-easy-step instructions for choosing your pin, deciding who will see it, paying for your ad, and then following your results with Pinterest analytics. Helpful tips for Promoted Pins: On your Pinterest profile, click the button next to Edit Profile, and you’ll find Promoted Pins in the drop-down menu. There you will find your Promoted Pin options: “Boost Engagement” or “Get Traffic.” Choose the option that best fits your objective. (Note: you’ll never go wrong with Get Traffic, which drives traffic to your website.) Use the Pinterest Ads link (above) to help you create your ad. Scheduling your ad to run for only 1 or 2 days insures that you get a good saturation of visibility. Choosing to run your ad on a Saturday is usually a good strategy. Download the Promoted Pins Creative Guide here and remember in making your ad to choose images that are proportionally taller than they are wide. Start now! This program is new and during busy times you may find yourself on a waiting list to use this effective new feature of Pinterest. DIRECT SALES Right this very minute, Pinterest is rolling out Buyable Pins, making it possible for you to direct sell your books, CDs, and other products from your Pinterest boards as well as from all the Pinterest locations where your information has been re-pinned. Early adopters of Buyable Pins direct selling include Macy’s and Nordstrom, but once these and other major retailers get their chance, you can expect the opportunity to become available for businesses of all sizes. Using online ecommerce sites, including Shopify and Demandware, Pinterest business account users will be able to choose to show both the usual “Pin It” red button by their images along with a blue “Buy It” button. Research has already established that Pinterest influences sales; soon it will also be a convenient tool for making sales. MORE ON PAGE 4. RESOURCE: Visit Ahalogy at www.ahalogy.com. This company specializes in helping brands use Pinterest effectively. By providing them with your name and email address, you can download the no-cost report: The 2015 PINTEREST MEDIA CONSUMPTION STUDY, a detailed study of Pinterest user demographics.
  • 4. THE 2015 NGH CONVENTION TELESEMINAR REPLAYS Page 4 MORE ON PAGE 4. MORE ON PAGE 5. The NGH Convention Teleseminar Series is on Holiday Hiatus during the week of July 4. Use this time to get caught up on any seminars or webinars you have Catch up now on any NGH Teleseminars you’ve missed Hypnotic Age Regression Cal Banyan http://budurl.com/banyan2015 Missing Pieces - Broken Hearts Michael Ellner and Janet Wagner http://budurl.com/ellner2015 Develop Your ESP with Hypnosis Ramona Garcia & Marlene Monnar http://budurl.com/garcia2015 Enhance The Power Of Intuition With Hypnosis Carol Denicker http://budurl.com/denicker2015 Learn about Becoming a Specialized Bariatric Hypnotist Rosemarie Schulman and Marian Kilkenny http://budurl.com/schulman2015 Smoking Cessation Jacob Bimblich http://budurl.com/bimblich2015 Hypnotic Charisma Wendy Packer and Ralph Benko http://budurl.com/packer2015 Learn About Becoming A Golf Specialist Laura Boynton King http://budurl.com/kinggolf2015 Imaginary Gastric Band Surgery Anthony DeMarco http://budurl.com/demarco2015 Laura Boynton King 6 Keys To Winning Sports Performance http://budurl.com/king2015 Jungian Typology To Increase Client Success David Prudhomme and Ruth Schneider http://budurl.com/prudhomme2015 A Discussion on NLP Training William Horton http://budurl.com/horton2015 Pain Management Ron Eslinger http://budurl.com/eslinger2015 Past Life Regression Intro David Quigley http://budurl.com/quigley2015 Learn About Becoming A HypnoCoach Lisa Halpin http://budurl.com/halpin2015 Ultimate Stage Hypnosis Jerry Valley, Tommy Vee & Michael DeSchalit http://budurl.com/valley2015 Building Your Hypnosis Practice For Success Debi Livingston-Boushey http://budurl.com/livingston2015 Soul Entrainment Karen Paolino Correio http://budurl.com/paolino2015 Everything You Need To Know To Create Successful Sessions & Programs for Results & Profit Tom Nicoli http://budurl.com/nicoli2015
  • 5. August 2015 The NGH Convention Is Almost HERE! Sun Mon Tue Wed Thu Fri Sat 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 19 20 21 22 23 24 25 A Tradition of Continues Counting down to the 2015 NGH Convention— August 7-8-9 Time to implement all the new information you learned at the 2015 NGH Convention!!!
  • 6. Page 6 Important Links for NGH Convention Attendees w w w . n g h . n e t Home to website for the National Guild of Hypnotists. t h e h y p n o t i s t s c o n v e n t i o n . n i n g . c o m A place for sharing plans, ideas, and excitement about each upcoming NGH Convention. w w w . f a c e b o o k . c o m / n g h h q The NGH Facebook Fan page. w w w . f a c e b o o k . c o m / g r o u p s / n a t i o n a l g u i l d o f h y p n o t i s t s The National Guild of Hypnotists group on Facebook. w w w . h y p n o t i s t s c o n v e n t i o n . c o m A public-facing blog for sharing NGH news (your news!) with current members, prospective members, clients, and prospective clients. www.linkedin.com/groups/National -Guild -Hypnotists -Inc -NGH-48269/about The NGH Group on LinkedIn. h t t p : / / n g h n e t w o r k . c o m A social network for all NGH members, created to help members interact with the Guild and its global membership base. h t t p s : / / t w i t t e r . c o m / N G H H e a d q u a r t e r s NGH Twitter @NHGHeadquarters. Use HASHTAG #ngh15 when mentioning the 2015 NGH Conven- tion. h t t p s : / / p l u s . g o o g l e . c o m / u / 0 / c o m m u n i t i e s / 1 0 8 7 5 0 0 5 3 8 4 5 7 5 9 3 7 2 0 2 1 NGH Google+ Group Connect with other NGH members and enjoy all the NGH news via these 9 social media and website locations. Register Online Today – Secure Credit Card Registration Other 2015 Convention Downloadable Forms: Convention Faculty - PDF 12.6 MB Personal Learning Goals – PDF 41 KB NGH Firsts & Achievements – PDF 74 KB 2015 NGH CATALOG AVAILABLE FOR DOWNLOAD

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