FOCUS
2015
A T R A D I T I O N O F E X C E L L E N C E
Visibility + Credibility = BUYABILIT Y
N at iona l Gui ld of H y pn...
Page 2
Newman cites the critical formula
as one of:
VISIBILITY + CREDIBILITY
yields:
BUYABILITY.
Buyability, however, is n...
Page 3
services and credibility. The deeper they reach, the more you are stabilized and fortified.
Fuel for your ‘tree’ is...
Page 4 NGH Calendar of Teleseminars
June 2015
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4
Laura
Boynton
King
6 Keys To
Winning
Spo...
9 Online Sites for
Keeping Up with
NGH, Your Peers
and Your Profession
Page 5
w w w . n g h . n e t
Home to website for th...
of 5

National Guild of Hypnotists 2015 Newsletter 2

In this newsletter, we provide insights into building your client base by amplifying your visibility and your credibility to increase your services' buyability. Join The National Guild of Hypnotists for our 28th annual convention in Marlborough, MA.
Published on: Mar 3, 2016
Published in: Small Business & Entrepreneurship      
Source: www.slideshare.net


Transcripts - National Guild of Hypnotists 2015 Newsletter 2

  • 1. FOCUS 2015 A T R A D I T I O N O F E X C E L L E N C E Visibility + Credibility = BUYABILIT Y N at iona l Gui ld of H y pn otis ts MORE ON PAGE 2. NATIONAL GUILD OF HYPNOTISTS CONVENTION on The National Guild of Hypnotists 2015 Annual Convention, Exhibition and Educational Conference will be held August 7-9, 2015, at the Royal Plaza Hotel & Trade Center in Marlborough, Massachusetts. Follow this link to: REGISTER NOW Issue 2 2015 For prospective clients to be drawn to you as a professional consulting hypnotist, they must first know that your services are available and accessible to them and then, they must have a reasonable level of confidence that you are qualified, reliable, and will deliver on your promise. Your services must be visible and credible in the marketplace. Although this sounds simple, many professionals struggle with the challenge of creating visibility that targets people who are actually potential clients. Likewise, they may be baffled by the task of communicating the integrity and effectiveness of their services in today’s marketplace where skepticism and even criticism seem to reign. Marketing strategist and author, David Newman, devotes an entire chapter in his recent book, “Do It Marketing,” to a formula that helps define the qualities that are important for business success. (Do It Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition. 2013, AMA American Management Association)
  • 2. Page 2 Newman cites the critical formula as one of: VISIBILITY + CREDIBILITY yields: BUYABILITY. Buyability, however, is not an “all or nothing” condition; it is a context that occurs by degrees. Newman’s ranking for the buyability of any product or service is based on a scale of 1 to 9 with 1 being Invisible and 9 representing the products and services clients and consumers perceive to be: Visible, credible, and they would be making a mistake to buy elsewhere or go elsewhere to obtain. He describes the state of ‘buyability’ as one that is successfully achieved through the use of, “...attractive, effective, relevant, and concise marketing messages, tactics, and tools.” As you build and grow your practice as a professional consulting hypnotist, high-level buyability is your goal. Think of this formula as it relates to your own personal “Tree of Life” where the leaves, buds, branches, fruits, and flowers give you visibility. The wider they extend and the more abundant and flourishing they are, the greater your prominence. Your strong trunk and deep roots speak to your strength of Visibility + Credibility = BUYABILIT Y (cont.) MORE ON PAGE 3.
  • 3. Page 3 services and credibility. The deeper they reach, the more you are stabilized and fortified. Fuel for your ‘tree’ is manufactured in your leaves. Nutrients are drawn into your core through your roots. Your tree is not sustainable without both its foliage and its roots. You have already taken an important step as a consulting hypnotist. Your membership and active participation in the National Guild of Hypnotists is key for attaining greater visibility, enhanced credibility, and optimized buyability. You benefit from membership in the National Guild of Hypnotists throughout the year. Significantly, the annual NGH Convention provides you unique high- impact, high-return benefits you cannot achieve at any other venue or through any other experience in our profession. Make a commitment to yourself and the future of your practice that you will be part of the three event- laden days when the NGH membership convenes in Marlborough, MA., August, 7, 8, and 9, 2015. Celebrate the Tradition of Excellence, this year’s theme at the NGH Convention, the authentic event for true professional hypnotist. Deepen your roots, fortify your skills, and grow your practice, your brand, and your income. Boost your visibility. Learn, connect, re-energize, and thrive. Increase your competency, knowledge, and certifications. Network. ...Branch out! Gain new levels of confidence. Acquire the proficiencies of the masters in your profession. Make your practice more visible, more credible, and more buyable. Reach for the treetops and beyond. With 65-years of experience and excellence at the National Guild of Hypnotists, you’ll find the sky is the limit! Visibility + Credibility = BUYABILIT Y (cont.) MORE ON PAGE 4.
  • 4. Page 4 NGH Calendar of Teleseminars June 2015 Sun Mon Tue Wed Thu Fri Sat 1 2 3 4 Laura Boynton King 6 Keys To Winning Sports Performance http:// budurl.com/ king2015 5Jungian Typology To Increase Client Success David Prudhomme and Ruth Schneider http:// budurl.com/ prudhomme 2015 6 7 A Discussion on NLP Training William Horton http:// budurl.com/ horton2015 8 9 10 11 Pain Management Ron Eslinger http:// budurl.com/ eslinger2015 12 Past Life Regression Intro David Quigley http:// budurl.com/ quigley2015 13 Learn About Becoming A HypnoCoach Lisa Halpin http:// budurl.com/ halpin2015 14 Ultimate Stage Hypnosis Jerry Valley, Tommy Vee & Michael DeSchalit http:// budurl.com/ valley2015 15 16 17 18 Building Your Hypnosis Practice For Success Debi Livingston- Boushey http:// budurl.com/ livingston20 15 19 Soul Entrainment Karen Paolino Correio http:// budurl.com/ paolino2015 20 Everything You Need To Know To Create Successful Sessions & Programs For Results & Profit Tom Nicoli http:// budurl.com/ nicoli2015 The first three weeks of the 2015 NGH Convention Teleseminar schedule! Plan to participate in every one. Click hyperlinks for login/listening information . All teleseminars shown here are scheduled for 9 PM Eastern time.
  • 5. 9 Online Sites for Keeping Up with NGH, Your Peers and Your Profession Page 5 w w w . n g h . n e t Home to website for the National Guild of Hypnotists. t h e h y p n o t i s t s c o n v e n t i o n . n i n g . c o m A place for sharing plans, ideas, and excitement about each upcom- ing NGH Convention. w w w . f a c e b o o k . c o m / n g h h q The NGH Facebook Fan page. w w w . f a c e b o o k . c o m / g r o u p s / n a t i o n a l g u i l d o f h y p n o t i s t s The National Guild of Hypnotists group on Facebook. w w w . h y p n o t i s t s c o n v e n t i o n . c o m A public-facing blog for sharing NGH news (your news!) with current members, prospective members, clients, and prospective clients. h t t p : / / w w w . l i n k e d i n . c o m / g r o u p s / N a t i o n a l - G u i l d - H y p n o t i s t s - I n c - N G H - 4 8 2 6 9 / a b o u t The NGH Group on LinkedIn. h t t p : / / n g h n e t w o r k . c o m A social network for all NGH members, created to help members in- teract with the Guild and its global membership base. h t t p s : / / t w i t t e r . c o m / N G H H e a d q u a r t e r s NGH Twitter @NHGHeadquarters. Use HASHTAG #ngh15 when mentioning the 2015 NGH Convention. https://plus.google.com/u/0/ communities/108750053845759372021 NGH Google+ Group Where should you participate and share? All 9 sites. Each web platform serves a different function and makes it easy for you to interact, engage, and share in different ways and with different groups. Your 2015 NGH Convention Newsletter. SUBSCRIBE! Every week until the 2015 NGH Convention, you can receive this convention newsletter via email by opting-in here: www.hypnotistsconvention.com/ In the upper right corner of the webpage you will see the words: “Get All the NGH News…” Simply fill in your name and email address in the space provided and you will receive all of the 2015 NGH Convention news along with valued insights for enhancing and strength- ening your current business best practices. 2015 NGH CATALOG AVAILABLE NOW FOR DOWNLOAD

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