National Guild of Hypnotists 2015 Newsletter 2
In this newsletter, we provide insights into building your client base by amplifying your visibility and your credibility to increase your services' buyability. Join The National Guild of Hypnotists for our 28th annual convention in Marlborough, MA.
Published on: Mar 3, 2016
Transcripts - National Guild of Hypnotists 2015 Newsletter 2
A T R A D I T I O N O F E X C E L L E N C E
Visibility + Credibility = BUYABILIT Y
N at iona l Gui ld of H y pn otis ts
NATIONAL GUILD OF
The National Guild of Hypnotists 2015
Annual Convention, Exhibition and
Educational Conference will be held
August 7-9, 2015, at the Royal Plaza Hotel
& Trade Center in Marlborough,
Follow this link to:
For prospective clients to be drawn to you as a professional consulting hypnotist, they must
first know that your services are available and accessible to them and then, they must have a
reasonable level of confidence that you are qualified, reliable, and will deliver on your promise.
Your services must be visible and credible in the marketplace.
Although this sounds simple, many professionals struggle with the challenge of creating
visibility that targets people who are actually potential clients. Likewise, they may be baffled by
the task of communicating the integrity and effectiveness of their services in today’s
marketplace where skepticism and even criticism seem to reign.
Marketing strategist and author, David Newman, devotes an entire chapter in his recent book,
“Do It Marketing,” to a formula that helps define the qualities that are important for business
success. (Do It Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your
Competition. 2013, AMA American Management Association)
Newman cites the critical formula
as one of:
VISIBILITY + CREDIBILITY
Buyability, however, is not an
“all or nothing” condition; it is a
context that occurs by degrees.
Newman’s ranking for the
buyability of any product or
service is based on a scale of 1
to 9 with 1 being Invisible and 9
representing the products and
services clients and consumers
perceive to be: Visible, credible,
and they would be making a
mistake to buy elsewhere or go
elsewhere to obtain.
He describes the state of
‘buyability’ as one that is
successfully achieved through
the use of, “...attractive, effective,
relevant, and concise marketing
messages, tactics, and tools.” As
you build and grow your practice
as a professional consulting
hypnotist, high-level buyability is
Think of this formula as it relates
to your own personal “Tree of
Life” where the leaves, buds,
branches, fruits, and flowers give
you visibility. The wider they
extend and the more abundant
and flourishing they are, the
greater your prominence.
Your strong trunk and deep roots
speak to your strength of
Visibility + Credibility =
BUYABILIT Y (cont.)
services and credibility. The deeper they reach, the more you are stabilized and fortified.
Fuel for your ‘tree’ is manufactured in your leaves. Nutrients are drawn into your core
through your roots. Your tree is not sustainable without both its foliage and its roots.
You have already taken an important step as a consulting hypnotist. Your membership and
active participation in the National Guild of Hypnotists is key for attaining greater visibility,
enhanced credibility, and optimized buyability.
You benefit from membership in the National Guild
of Hypnotists throughout the year. Significantly, the
annual NGH Convention provides you unique high-
impact, high-return benefits you cannot achieve at
any other venue or through any other experience in
Make a commitment to yourself and the future of
your practice that you will be part of the three event-
laden days when the NGH membership convenes in
Marlborough, MA., August, 7, 8, and 9, 2015.
Celebrate the Tradition of Excellence, this year’s theme at the NGH Convention, the
authentic event for true professional hypnotist.
Deepen your roots, fortify your skills, and grow your practice, your brand, and your
Boost your visibility. Learn, connect, re-energize, and thrive.
Increase your competency, knowledge, and certifications.
Network. ...Branch out!
Gain new levels of confidence. Acquire the proficiencies of the masters in your
Make your practice more visible, more credible, and more buyable.
Reach for the treetops and beyond. With 65-years of experience and excellence at the
National Guild of Hypnotists, you’ll find the sky is the limit!
Visibility + Credibility =
BUYABILIT Y (cont.)
Page 4 NGH Calendar of Teleseminars
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4
6 Keys To
8 9 10 11
15 16 17 18
The first three weeks of the 2015
NGH Convention Teleseminar
schedule! Plan to participate in
every one. Click hyperlinks for
login/listening information .
All teleseminars shown here are scheduled for
9 PM Eastern time.
9 Online Sites for
Keeping Up with
NGH, Your Peers
and Your Profession
w w w . n g h . n e t
Home to website for the National Guild of Hypnotists.
t h e h y p n o t i s t s c o n v e n t i o n . n i n g . c o m
A place for sharing plans, ideas, and excitement about each upcom-
ing NGH Convention.
w w w . f a c e b o o k . c o m / n g h h q
The NGH Facebook Fan page.
w w w . f a c e b o o k . c o m / g r o u p s /
n a t i o n a l g u i l d o f h y p n o t i s t s
The National Guild of Hypnotists group on Facebook.
w w w . h y p n o t i s t s c o n v e n t i o n . c o m
A public-facing blog for sharing NGH news (your news!) with current
members, prospective members, clients, and prospective clients.
h t t p : / / w w w . l i n k e d i n . c o m / g r o u p s /
N a t i o n a l - G u i l d - H y p n o t i s t s - I n c - N G H -
4 8 2 6 9 / a b o u t
The NGH Group on LinkedIn.
h t t p : / / n g h n e t w o r k . c o m
A social network for all NGH members, created to help members in-
teract with the Guild and its global membership base.
h t t p s : / / t w i t t e r . c o m / N G H H e a d q u a r t e r s
NGH Twitter @NHGHeadquarters. Use HASHTAG #ngh15 when
mentioning the 2015 NGH Convention.
NGH Google+ Group
Where should you participate and share?
All 9 sites. Each web platform serves a different function and makes
it easy for you to interact, engage, and share in different ways and
with different groups.
Your 2015 NGH
Every week until the 2015
NGH Convention, you can
receive this convention
newsletter via email by
In the upper right corner of
the webpage you will see
the words: “Get All the
Simply fill in your name
and email address in the
space provided and you
will receive all of the 2015
NGH Convention news
along with valued insights
for enhancing and strength-
ening your current business
2015 NGH CATALOG
AVAILABLE NOW FOR