National Guild of Hypnotists 2015 Newsletter 6
Issue 6 of the 2015 National Guild of Hypnotists Convention newsletter brings you tips on using video to promote and build your practice.
Published on: Mar 3, 2016
Transcripts - National Guild of Hypnotists 2015 Newsletter 6
A TRADITION OF EXCELLENCE
Nat iona l Gui ld of H ypnotis ts
NATIONAL GUILD OF
You practice excellence... you are part of the National Guild of Hypnotists tradition of
excellence, but how do you get this message out in the marketplace? How do you let the world
know about the services you offer, your professionalism, commitment, and capabilities to help?
How do you reach everyday people, making them aware that you offer effective ways to deal
with life’s everyday problems?
In today’s digital world, video is a powerful tool. With video, you reach hundreds, thousands,
even millions of people in ways that can be personal and compelling. Unlike the limitations
inherent in the written word or audio communications, video’s combination of visual plus
verbal allows you to reveal your personality, inspire confidence, and engage your viewer.
Video is second only to face-to-face communication. Best of all, video marketing is simple,
affordable, and quickly accomplished.
If you are using videos to help you reach your market, use the strategies in this newsletter to
help you improve your approach and take your video marketing strategy to the next level. And
if you are not already using this dynamic marketing tool, let this be your guide to help
you get started now. MORE ON
The experts at MarketingProfs.com have already proclaimed 2015 as, “The Year of Video Marketing,” and with
good reason. Forrester Research now equates one minute of video as having the messaging impact of 1.8
million words. Technology behemoth Cisco says that by 2017, video will account for almost 70 percent of all
consumer internet traffic—and these are only a few of the eye-opening statistics that surround this medium.
Yet perhaps the most remarkable part of this momentous shift in the way business professionals
communicate with their clients and prospective clients is how easily you, as a sole practitioner or small
businessperson, can be part of it.
Does your computer have a webcam or your phone or tablet have a video camera? If so, then BAM! You are
ready to be a video marketer. Countless studies have shown that you don’t need a camera crew and
Hollywood-quality equipment to effectively put video to work, helping you connect with more people and
share in-depth and insightful information.
Sit down in front of your computer’s webcam and talk. Within only a few tries, you will have found your “video
smile” and your “audio voice.” Need a microphone? An inexpensive one will work just fine, simply position it
so that it picks up your voice clearly but is not so close by that you sound “breathy” when you speak. If you
don’t want to be anchored at your desk in your videos, invest in an inexpensive tripod for your phone or
tablet (and they start at around $10.) With only these few steps, you’ll be ready to go.
Your quality content and smooth delivery conveys that you are a professional. Viewers are not turned off by
the fact that you are using the video camera on your phone rather than professional film production
equipment. Instead, videos shot on your phone, tablet, or desktop computer take on a personal touch that
your viewers appreciate.
A Tradition of Excellence
The Year of Video Marketing
Choosing Subject Matter for Your Videos
If you regularly cover only the ideas shown below, you’ll likely have more than enough topics to fuel a steady
stream of video content for your viewers.
Ideas for Video Topics
Business/Services Introduction: Recognize that many people do not understand what a hypnotist does or
how hypnosis works. Use video as a communication tool to provide insights and consumer education. Your
videos don’t have to be a targeted promo for your specific services—when you build knowledge and enhance
comfort levels about the profession in general, you simultaneously strengthen your own business platform.
Product/Services Overview: Videos also provide a great way for you to increase awareness of the types of
services you offer. Don’t be surprised if even your best clients do not realize how many different ways you
can help improve their daily lives until they learn about it through your videos.
Client Testimonials: Your videos don’t have to feature you; let your satisfied clients become your brand
evangelists. Ask for videos and perhaps offer to help clients make videos for you. Always remember that you
need written permission before you use anyone’s video even if that person has verbally agreed or provided
you the video.
The Power of Stories: With traditional marketing language you can “tell,” but with stories you can “sell”.
Sharing stories is a proven way to influence your prospects without them feeling as if they are being “sold
to.” Stories inspire. They offer texture to your message and a way for you to speak from the heart. Stories put
a face on your services in a highly effective way.
Helpful Tips for Videos
Keep it short by picking a single topic and then staying only on that topic. Make most of your videos 30
seconds or less. If you have especially great content, you can occasionally go 3 minutes.
Make it even shorter by using microvideos—brief snippets that grab the viewer’s interest. Apps and
platforms to explore include Vine for 6-second loops; Instagram for 15-second videos; MixBit for 16-
second videos and Tumblr for GIFs, which are small animated graphics interchange files.
Most computers now include built-in video editing software, such as iMovie or Windows Movie Maker.
These programs are simple to use and the knowledge you already have in MS Word, PowerPoint, and
other familiar software will help you quickly be comfortable with these editing programs.
Distribute your videos EVERYWHERE. Post them on your website, your YouTube channel, Facebook,
Twitter, Google+, Instagram, Vine, and LinkedIn. Use expressive language to describe your video when
you add it to a social media site and add plenty of meaningful, relevant tags (keywords) to make it easy
for people to search for and find your video by topic.
In both your message and in the text you write on sites where you upload your video, encourage viewers
to share it with their friends and followers.
Include your contact information on every video you release (even if it’s only your web address). People
who receive your video from a friend need to know how to find you and your website. Adding professional
affiliations, such as your NGH membership and credentials can also be beneficial.
Add music if you like, but make sure you have the rights to use the music. NGH Royalty Free Background
Music is a good option, available at https://ngh.net/online-store/hypnosis-background-music/. This is
royalty-free background music made by hypnotists for hypnotists. As purchaser you have full rights to
use the music in your office, when you record your inductions CD’s for clients, produce self help
CD's for the public, or create online videos.
Show the World Your
Tradition of Excellence
Teleseminars You May Have Missed ...
But Can Still Enjoy Via Replay
Laura Boynton King
6 Keys To Winning Sports Performance
Jungian Typology To Increase Client Success
David Prudhomme and Ruth Schneider
A Discussion on NLP Training
Past Life Regression Intro
Learn About Becoming A HypnoCoach
Ultimate Stage Hypnosis
Jerry Valley, Tommy Vee & Michael DeSchalit
Building Your Hypnosis Practice For Success
Karen Paolino Correio
Everything You Need To Know To Create Successful Sessions & Programs for Results & Profit
Hypnotic Age Regression
Tune in to Learning
The Tradition of Excellence
NGH Calendar of Teleseminars
Sun Mon Tue Wed Thu Fri Sat
JUNE 22 23 24 25 26
Missing Pieces -
29 30 1
2 3 4
5 6 7 8 9
Becoming A Golf
Click hyperlinks for login/listening
information for each teleseminar.
All teleseminars shown are
scheduled for 9 PM Eastern
9 Online Sites for
Keeping Up with
NGH, Your Peers
and Your Profession
w w w . n g h . n e t
Home to website for the National Guild of Hypnotists.
t h e h y p n o t i s t s c o n v e n t i o n . n i n g . c o m
A place for sharing plans, ideas, and excitement about each upcom-
ing NGH Convention.
w w w . f a c e b o o k . c o m / n g h h q
The NGH Facebook Fan page.
w w w . f a c e b o o k . c o m / g r o u p s /
n a t i o n a l g u i l d o f h y p n o t i s t s
The National Guild of Hypnotists group on Facebook.
w w w . h y p n o t i s t s c o n v e n t i o n . c o m
A public-facing blog for sharing NGH news (your news!) with current
members, prospective members, clients, and prospective clients.
h t t p : / / w w w . l i n k e d i n . c o m / g r o u p s /
N a t i o n a l - G u i l d - H y p n o t i s t s - I n c - N G H -
4 8 2 6 9 / a b o u t
The NGH Group on LinkedIn.
h t t p : / / n g h n e t w o r k . c o m
A social network for all NGH members, created to help members in-
teract with the Guild and its global membership base.
h t t p s : / / t w i t t e r . c o m / N G H H e a d q u a r t e r s
NGH Twitter @NHGHeadquarters. Use HASHTAG #ngh15 when
mentioning the 2015 NGH Convention.
h t t p s : / / p l u s . g o o g l e . c o m / u / 0 /
c o m m u n i t i e s / 1 0 8 7 5 0 0 5 3 8 4 5 7 5 9 3 7 2 0 2 1
NGH Google+ Group
Where should you participate and share?
All 9 sites. Each web platform serves a different function and makes
it easy for you to interact, engage, and share in different ways and
with different groups.
Your 2015 NGH
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