Presenting YourCompany’s Expertise throughSocial Media #WFLTNI ...
Topics we will discussduring the seminar include:•Top social media mistakes beginners make•How to get started with social ...
Social media is full of promise but also has risks. 3
Who is The Net Impact? • Twenty years Market Experience • Exceptional Technical Staff & Application Design Skills ...
Top social media mistakes beginners make 5
“Have the kid do it.” Top social media mistakes beginners make 6
“Have the agency do it.” Top social media mistakes beginners make 7
“It’s just like talking.”Top social media mistakesbeginners make 8
“We don’t need a social media policy.” Top social media mistakes beginners makeWhy have one?• Advises employees thatthe...
“We will never know the results.”Top social media mistakesbeginners make 10
How to get started 11
“Begin by listening.” How to get startedHow?• Set up listening postson Linked In, Twitter andGoogle Alerts. RSSfeed...
“Set real goals.” How to get started Image: Carricane Larmore Dec 2010C...
“Define who you want in your community (ies).” How to get started 14
“Determine your voice, how to say it.”How to get started 15
How to get started “Determine voice(s).”VOICE Industry Expert Interesting Projects Project E...
“Plan your real estate.”How to get started 17
“Plan your real estate.” How to get Articles started ...
Social Media as Planned DistributionProperly Optimized, Fresh Content, User Generated Content, Quality Links, Real Time ...
“Have a budget.”How to get started 20
“Have a budget.”How to get started Study by Distributed Marketing Blog 7/25/2011 ...
Building brand advocates and participating in your brand community ...
Building brand “Begin by listening.” advocates and participating in your brand communityWhat to focus...
Building brand advocates andparticipating in your brand community“Begin by listening.” ...
25
26
27
Culture – Brand – Leadership – Informational – Helpful Advice ...
29
30
Measuring, KPIs and Tools to Track Success 31
Measuring, KPIs and Google Analyticstools to track success Owley Face...
Measuring, KPIsand tools to track success Organic PPC Face...
Measuring, KPIs andtools to track success 34
Measuring, KPIs and tools to track successFacebook Insights (Free Tool):Measuring Impressions and Interaction ...
Measuring, KPIs andtools to track success Socialmention (Free tool) 36
Measuring, KPIsand tools to track HootSuite (Free Tool): success Monitoring interaction ...
Measuring, KPIs and tools to track successHootSuite (Paid version for multiple admin accounts)Scheduling Social Med...
Measuring, KPIs and tools to track successHootSuite (Paid version for multiple admin accounts)Posting from Multiple...
Measuring, KPIs and tools to track successSocial Bro (Free tool)Best Time to Tweet 40
Measuring, KPIs and tools to track successSocial Bro (Free tool)Follower Categorizations 41
Marketwire’s Sysomos Heartbeat (Paid Tool):Measuring MentionsMeasuring, KPIs and tools to track success ...
Sysomos HEARTBEATby MarketwireMeasuring, KPIs and tools to track success 43
Sysomos HEARTBEATby MarketwireMeasuring, KPIs and tools to track success 44
Marketwire’s Sysomos Heartbeat (Paid Tool):Understanding Keywords & ConversationsMeasuring, KPIs and tools to track succe...
 A Chance to Listen as You are Being Discussed A Chance to Address the Positive & Negative Influence Conversation...
Measuring, KPIs and tools to track success 47
Summary•Listen first.•Set real goals.•Define your audience.•Define your voice.•Plan your real estate.•Build a team to…•Tel...
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Presenting Your Company's Expertise Through Social Media

How to get started with social media (listening, defining audience and voice, time and resources, execution, measurement)
Published on: Mar 4, 2016
Published in: Technology      Business      
Source: www.slideshare.net


Transcripts - Presenting Your Company's Expertise Through Social Media

  • 1. Presenting YourCompany’s Expertise throughSocial Media #WFLTNI Social Media Thoughts 2012 1
  • 2. Topics we will discussduring the seminar include:•Top social media mistakes beginners make•How to get started with social media (listening,defining audience and voice, time and resources,execution, measurement)•Building brand advocates and participating in yourbrand community•Using social media to drive website traffic•Measuring KPIs, tools to track success Steve Thomas, President The Net Impact 2
  • 3. Social media is full of promise but also has risks. 3
  • 4. Who is The Net Impact? • Twenty years Market Experience • Exceptional Technical Staff & Application Design Skills • Award Winning Design Expertise • Internet Marketing and Social Media Expertise • Efforts strongly based upon analytics 4
  • 5. Top social media mistakes beginners make 5
  • 6. “Have the kid do it.” Top social media mistakes beginners make 6
  • 7. “Have the agency do it.” Top social media mistakes beginners make 7
  • 8. “It’s just like talking.”Top social media mistakesbeginners make 8
  • 9. “We don’t need a social media policy.” Top social media mistakes beginners makeWhy have one?• Advises employees thatthere really is no “private”• Sets forth yourexpectations regardingbusiness use and “off-time” personal use 9
  • 10. “We will never know the results.”Top social media mistakesbeginners make 10
  • 11. How to get started 11
  • 12. “Begin by listening.” How to get startedHow?• Set up listening postson Linked In, Twitter andGoogle Alerts. RSSfeeds• Use online tools tofilter, report and examine 12
  • 13. “Set real goals.” How to get started Image: Carricane Larmore Dec 2010Conversions: Share Contact Us Demo Quick Quote 13
  • 14. “Define who you want in your community (ies).” How to get started 14
  • 15. “Determine your voice, how to say it.”How to get started 15
  • 16. How to get started “Determine voice(s).”VOICE Industry Expert Interesting Projects Project ExpertTOPIC Trade shows Architecturally unique PMEXAMPLES Trends Clever use of space Tools of trade Case studies How to Best Practices Industry News Ask the expert Case studies Government / Finance Ask the expertASSET Linked In Linked In Linked InEXAMPLES PR / News Facebook Blog Blog Flickr Facebook Newsletter You Tube Flickr Email Twitter You Tube You Tube Pinterest Twitter Facebook PR Forum Flickr PR 16
  • 17. “Plan your real estate.”How to get started 17
  • 18. “Plan your real estate.” How to get Articles started Blog PR Videos Twitter You Tube WWW. Directories Images Affiliates Flickr Facebook Local Linked In PPC 18
  • 19. Social Media as Planned DistributionProperly Optimized, Fresh Content, User Generated Content, Quality Links, Real Time Results pinned comments Newsletter Pinterest comments You Tube Other bloggers comments Blog Website Facebook Digg, Reddit, Stumble.. { Translations comments Email Like/Share Campaign Linked In Twitter retweets comments 19
  • 20. “Have a budget.”How to get started 20
  • 21. “Have a budget.”How to get started Study by Distributed Marketing Blog 7/25/2011 21
  • 22. Building brand advocates and participating in your brand community 22
  • 23. Building brand “Begin by listening.” advocates and participating in your brand communityWhat to focus on?• Researching and monitoring• Keeping in touch with industryadvances• Marketing brand or leads• Hiring 23
  • 24. Building brand advocates andparticipating in your brand community“Begin by listening.” 24
  • 25. 25
  • 26. 26
  • 27. 27
  • 28. Culture – Brand – Leadership – Informational – Helpful Advice 28
  • 29. 29
  • 30. 30
  • 31. Measuring, KPIs and Tools to Track Success 31
  • 32. Measuring, KPIs and Google Analyticstools to track success Owley Facebook Insight Socialmention HootSuite Social Bro Gremln Sysomos Etc…… 32
  • 33. Measuring, KPIsand tools to track success Organic PPC Facebook LinkedIn Twitter Blog YouTube 33
  • 34. Measuring, KPIs andtools to track success 34
  • 35. Measuring, KPIs and tools to track successFacebook Insights (Free Tool):Measuring Impressions and Interaction 35
  • 36. Measuring, KPIs andtools to track success Socialmention (Free tool) 36
  • 37. Measuring, KPIsand tools to track HootSuite (Free Tool): success Monitoring interaction 37
  • 38. Measuring, KPIs and tools to track successHootSuite (Paid version for multiple admin accounts)Scheduling Social Media Messages 38
  • 39. Measuring, KPIs and tools to track successHootSuite (Paid version for multiple admin accounts)Posting from Multiple Accounts 39
  • 40. Measuring, KPIs and tools to track successSocial Bro (Free tool)Best Time to Tweet 40
  • 41. Measuring, KPIs and tools to track successSocial Bro (Free tool)Follower Categorizations 41
  • 42. Marketwire’s Sysomos Heartbeat (Paid Tool):Measuring MentionsMeasuring, KPIs and tools to track success 42
  • 43. Sysomos HEARTBEATby MarketwireMeasuring, KPIs and tools to track success 43
  • 44. Sysomos HEARTBEATby MarketwireMeasuring, KPIs and tools to track success 44
  • 45. Marketwire’s Sysomos Heartbeat (Paid Tool):Understanding Keywords & ConversationsMeasuring, KPIs and tools to track success 45
  • 46.  A Chance to Listen as You are Being Discussed A Chance to Address the Positive & Negative Influence Conversations Measuring, KPIs Allow Your Customers to Evangelize and tools to track success 46
  • 47. Measuring, KPIs and tools to track success 47
  • 48. Summary•Listen first.•Set real goals.•Define your audience.•Define your voice.•Plan your real estate.•Build a team to…•Tell your stories.•Have a budget.•Measure, test, roll out.•Repeat. @thenetimpact @TNIMAN•Make it fun! Steve.thomas@thenetimpact.com 48

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