<ul><li>The world is changing.... </li></ul>
More and more choices Source : Matt Dickman –the future of advertising
More and more advertising Source : google images
More and more Media
More and more access
<ul><li>Customer’s behaviour is changing.... </li></ul>
 
Consumers are not listening anymore Source: http://www.iirusa.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf
They can choose, skip, pause, search, find, ... TV viewers are more and more in control of their media consumption
“ A radical change is occurring in the World of advertising and marketing” Source: Michael.Seaton
Rethinking Marketing
Rethinking Marketing Interruptive Interactive Interruptive marketing ALONE is not enough anymore…
Rethinking Marketing Not only catch customer’s attention Source : Google image
Rethinking Marketing Source : Google image <ul><ul><li>-> Need to create a multimedia environment where customers can ...
Interactive advertising on television So far, limited to SMS, IVR or by adding in the ads the company’s website URL .
And launched the Interactive Digital Television... Source : Google image
What are the benefits - for advertisers or content providers – generated by the interactive technologies on IDTV ? NEW
Customizable TV interfaces NEW <ul><li>personalized design - Interactive - improved user experience - intuitive browsing...
RTBF Source : Calibrate
RTBF Source : Calibrate
VTM “i Zone” Source : Paratel
VTM “i Watch” Source : Paratel
VTM “i Watch” Source : Paratel
VTM “i Watch” Source : Paratel
VTM “i Watch” Source : Paratel
VTM “i Zone” Source : Paratel
VTM “i Zone” Source : Paratel
Advertising in the “i Zone” Source : Paratel
RTL “i Zone” Source : Paratel
Advertising in the “i Zone” Source : Paratel
Nickelodeon VT4 Source : Calibrate
Sponsored interactive program on VT4 Source : Calibrate
Micropayment via IDTV subscription Viewers can pay their participation to a TV contest or voting program NEW
<ul><li>Participating TV via Red Button </li></ul>VTM “X-Factor” VTM “Mijn restaurant” VTM “Op zoek naar Maria” Source...
<ul><li>Viewers can start advertiser’s short video content </li></ul>NEW Video on Demand
Source : Calibratel
<ul><li>Viewers can fill in - easier and faster- their coordinates in interactive forms </li></ul>NEW Customers contact Da...
Source : Paratel
Source : Paratel Mijn gegevens verzenden
 
 
Source : Paratel
<ul><li>Interactive viewers </li></ul><ul><li>need to fill in </li></ul><ul><li>Only Once </li></ul><ul><li>their cont...
 
To be continued …
So remember, please ... <ul><li>Interactive Digital TV allows you now to... </li></ul><ul><li>design flexible, creative & ...
Thank you Thierry Briers Belgacom TV Interactive Services Contact me [email_address] Call me : +32 2 205 51 82 Visit us ...
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Press Red Now, An Interactive Conversation With Your Tv Viewers

how new technologies on IDTV can help advertisers and content providers to change TV viewers’s behaviours and persuade them to interact with them.How to transform a passive lean back viewer into an active lean forward viewer.
Published on: Mar 4, 2016
Published in: Business      Entertainment & Humor      
Source: www.slideshare.net


Transcripts - Press Red Now, An Interactive Conversation With Your Tv Viewers

  • 2. <ul><li>The world is changing.... </li></ul>
  • 3. More and more choices Source : Matt Dickman –the future of advertising
  • 4. More and more advertising Source : google images
  • 5. More and more Media
  • 6. More and more access
  • 7. <ul><li>Customer’s behaviour is changing.... </li></ul>
  • 9. Consumers are not listening anymore Source: http://www.iirusa.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf
  • 10. They can choose, skip, pause, search, find, ... TV viewers are more and more in control of their media consumption
  • 11. “ A radical change is occurring in the World of advertising and marketing” Source: Michael.Seaton
  • 12. Rethinking Marketing
  • 13. Rethinking Marketing Interruptive Interactive Interruptive marketing ALONE is not enough anymore…
  • 14. Rethinking Marketing Not only catch customer’s attention Source : Google image
  • 15. Rethinking Marketing Source : Google image <ul><ul><li>-> Need to create a multimedia environment where customers can meet and interact with the Brand. </li></ul></ul>But also gather customer’s reactions and feedback to improve the offer & the brand perception.
  • 16. Interactive advertising on television So far, limited to SMS, IVR or by adding in the ads the company’s website URL .
  • 17. And launched the Interactive Digital Television... Source : Google image
  • 18. What are the benefits - for advertisers or content providers – generated by the interactive technologies on IDTV ? NEW
  • 19. Customizable TV interfaces NEW <ul><li>personalized design - Interactive - improved user experience - intuitive browsing - Platform independent - traffic is measurable </li></ul>
  • 20. RTBF Source : Calibrate
  • 21. RTBF Source : Calibrate
  • 22. VTM “i Zone” Source : Paratel
  • 23. VTM “i Watch” Source : Paratel
  • 24. VTM “i Watch” Source : Paratel
  • 25. VTM “i Watch” Source : Paratel
  • 26. VTM “i Watch” Source : Paratel
  • 27. VTM “i Zone” Source : Paratel
  • 28. VTM “i Zone” Source : Paratel
  • 29. Advertising in the “i Zone” Source : Paratel
  • 30. RTL “i Zone” Source : Paratel
  • 31. Advertising in the “i Zone” Source : Paratel
  • 32. Nickelodeon VT4 Source : Calibrate
  • 33. Sponsored interactive program on VT4 Source : Calibrate
  • 34. Micropayment via IDTV subscription Viewers can pay their participation to a TV contest or voting program NEW
  • 35. <ul><li>Participating TV via Red Button </li></ul>VTM “X-Factor” VTM “Mijn restaurant” VTM “Op zoek naar Maria” Source : Paratel
  • 36. <ul><li>Viewers can start advertiser’s short video content </li></ul>NEW Video on Demand
  • 37. Source : Calibratel
  • 38. <ul><li>Viewers can fill in - easier and faster- their coordinates in interactive forms </li></ul>NEW Customers contact Database
  • 39. Source : Paratel
  • 40. Source : Paratel Mijn gegevens verzenden
  • 43. Source : Paratel
  • 44. <ul><li>Interactive viewers </li></ul><ul><li>need to fill in </li></ul><ul><li>Only Once </li></ul><ul><li>their contact data </li></ul><ul><li>via a simple form. </li></ul>Source : Google image
  • 46. To be continued …
  • 47. So remember, please ... <ul><li>Interactive Digital TV allows you now to... </li></ul><ul><li>design flexible, creative & customized TV interfaces </li></ul><ul><li>interact with relevant TV viewers </li></ul><ul><li>play “long form” advertising video on demand </li></ul><ul><li>charge viewers for premium content </li></ul><ul><li>ask engaged viewers’s to leave their coordinates and prolonge the conversation </li></ul><ul><li>monitor the interactivity </li></ul>
  • 48. Thank you Thierry Briers Belgacom TV Interactive Services Contact me [email_address] Call me : +32 2 205 51 82 Visit us : www.belgacomtv.be

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