Tending the Flock<br />Getting started with international alumni relations<br />10 June 2011<br />
a few questions<br />
What percentage of your alumni live outside your home country?<br />
How many staff are working in alumni relations?<br />
Do you travel to meet alumni?<br />
Do other colleagues do alumni relations for you when they travel?<br />
TODAY<br />
WHY are you engaging your international alumni?<br />WHAT are you going to do to engage them?<br />WHAT ELSE MATTERS once ...
WHY<br />
Why engage your international alumni<br />
Why do you engage with any of your alumni at all?<br />The mission of Cambridge is to contribute to society through the pu...
The Goals of the Cambridge Alumni Relations Office<br />Educate and engage alumni<br />Connect alumni with one another and...
A global community of advocates and ambassadors<br />
But what does that mean?<br />To support our international reputation<br />To enable us to recruit the best students globa...
You might have different reasons<br />
But those reasons shouldn’t be...<br />Someone has a couple of hours to kill on a business trip and wants you to arrange a...
WHAT<br />
So, where do you start?<br />
And then what?<br />Global events programme?<br />Face to face visits?<br />An international network of volunteer run grou...
Practical tips for major strategies<br />
International volunteer network<br />Do not underestimate how long it will take you to manage!<br />Don’t be afraid of bei...
Face-to-face visits<br />Decide how many visits you can manage in one day:<br />Preparation time<br />Travel time<br />Fol...
Global events programme<br />Make sure you drive it<br />Ensure it is achievable and affordable<br />Consider the long ter...
Global benefits programme<br />Tricky!!!<br />Discounts<br />Travel<br />Online services<br />Cambridge certainly hasn’t g...
Fundraising<br />There are cultural differences <br />ways of asking<br />expectations of being asked<br />BUT <br />affin...
WHAT ELSE<br />
Cultural Dimensions<br />http://www.geert-hofstede.com/<br />
Be aware...<br />Different cultures have different norms!<br />
...but don’t be afraid!<br />
And always try to be relevant...<br />
and finally<br />
It should be fun - don’t apologise for it!<br />
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Nathalie walker

Published on: Mar 3, 2016
Published in: Education      Career      
Source: www.slideshare.net


Transcripts - Nathalie walker

  • 1. Tending the Flock<br />Getting started with international alumni relations<br />10 June 2011<br />
  • 2. a few questions<br />
  • 3. What percentage of your alumni live outside your home country?<br />
  • 4. How many staff are working in alumni relations?<br />
  • 5. Do you travel to meet alumni?<br />
  • 6. Do other colleagues do alumni relations for you when they travel?<br />
  • 7. TODAY<br />
  • 8. WHY are you engaging your international alumni?<br />WHAT are you going to do to engage them?<br />WHAT ELSE MATTERS once you have decided why and what?<br />3 key things<br />
  • 9.
  • 10. WHY<br />
  • 11. Why engage your international alumni<br />
  • 12. Why do you engage with any of your alumni at all?<br />The mission of Cambridge is to contribute to society through the pursuit of education, learning and research at the highest levels of international excellence.<br />
  • 13. The Goals of the Cambridge Alumni Relations Office<br />Educate and engage alumni<br />Connect alumni with one another and with the University<br />To be relevant to alumni, wherever they are and however long ago they graduated<br />To facilitate alumni relations in conjunction with Collegiate Cambridge<br />
  • 14. A global community of advocates and ambassadors<br />
  • 15. But what does that mean?<br />To support our international reputation<br />To enable us to recruit the best students globally<br />To help with recruitment of graduating students<br />To support and sustain a global community of alumni and academics<br />To ensure that we remain globally relevant<br />Financial support<br />
  • 16. You might have different reasons<br />
  • 17. But those reasons shouldn’t be...<br />Someone has a couple of hours to kill on a business trip and wants you to arrange an event to fill their time<br />Your boss tells you that everyone else is doing it an even though you are over-stretched already you feel like you should say yes<br />Your alumni keep telling you how much Harvard/ Oxford/ Completely Random University You Have Never Heard Of * is doing, but they don’t offer to help to organise something<br />(*delete as appropriate)<br />
  • 18. WHAT<br />
  • 19. So, where do you start?<br />
  • 20.
  • 21.
  • 22.
  • 23. And then what?<br />Global events programme?<br />Face to face visits?<br />An international network of volunteer run groups?<br />International benefits/ services programme?<br />Fundraising?<br />
  • 24. Practical tips for major strategies<br />
  • 25. International volunteer network<br />Do not underestimate how long it will take you to manage!<br />Don’t be afraid of being very clear about what you want your volunteers to do!<br />Decide how much control you want to have, and then work out how to achieve that<br />Don’t expect your volunteers to be psychic, or even all that engaged!<br />Give them the tools that they need<br />
  • 26. Face-to-face visits<br />Decide how many visits you can manage in one day:<br />Preparation time<br />Travel time<br />Follow up time<br />Having a drink in the evening to unwind time!<br />Try to meet alumni who may be connected to one another, or who might appreciate being connected to one another<br />Follow up is key - immediately and in the long term<br />
  • 27. Global events programme<br />Make sure you drive it<br />Ensure it is achievable and affordable<br />Consider the long term strategy<br />Make sure each event has a purpose<br />GET FEEDBACK AND FOLLOW UP<br />
  • 28. Global benefits programme<br />Tricky!!!<br />Discounts<br />Travel<br />Online services<br />Cambridge certainly hasn’t got this one right yet!<br />
  • 29. Fundraising<br />There are cultural differences <br />ways of asking<br />expectations of being asked<br />BUT <br />affinity is often strongest further away <br />they might be expecting the ask<br />
  • 30. WHAT ELSE<br />
  • 31. Cultural Dimensions<br />http://www.geert-hofstede.com/<br />
  • 32. Be aware...<br />Different cultures have different norms!<br />
  • 33. ...but don’t be afraid!<br />
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39. And always try to be relevant...<br />
  • 40. and finally<br />
  • 41. It should be fun - don’t apologise for it!<br />