PRESENTS
How I’m building my tribe as a #musicpreneur
@natemaingard #DarkerMusicTalks
Who the F@*& is Nate Maingard?
Who the F@*& is Nate Maingard?
• Sexy mofo
Who the F@*& is Nate Maingard?
• Sexy mofo
• South African modern folk troubadour
Who the F@*& is Nate Maingard?
• Sexy mofo
• South African modern folk troubadour
• 70,000 followers on twitter
Who the F@*& is Nate Maingard?
• Sexy mofo
• South African modern folk troubadour
• 70,000 followers on twitter
• 3000...
Who the F@*& is Nate Maingard?
• Sexy mofo
• South African modern folk troubadour
• 70,000 followers on twitter
• 3000...
Who the F@*& is Nate Maingard?
• Sexy mofo
• South African modern folk troubadour
• 70,000 followers on twitter
• 3000...
Gathering My Tribe (FUNNEL)
MEET
“arrange or happen to come into the presence or company of”
WOO
“seek the favour, sup...
MEET
“arrange or happen to come into the presence or company of”
MEET
“arrange or happen to come into the presence or company of”
MEET
“arrange or happen to come into the presence or company of”
• Ben Landis: blandis@gmail.com
• Clients include mult...
WOO
“seek the favour, support, or custom of”
WOO
“seek the favour, support, or custom of”
WOO
“seek the favour, support, or custom of”
• SHARE FREE STUFF
– Songs for emails
– Likes for songs
– Online shows (...
EXCHANGE
“an act of giving one thing and receiving another in return”
EXCHANGE
“an act of giving one thing and receiving another in return”
EXCHANGE
“an act of giving one thing and receiving another in return”
• MERCHANDISE
– CD’s
– Records
– T-shirts
– Li...
COMMIT
“be in a long-term emotional relationship”
COMMIT
“be in a long-term emotional relationship”
COMMIT
“be in a long-term emotional relationship”
• PATREON
– http://patreon.com/natemaingard
– Modern version of patr...
THINGS I THINK YOU SHOULD DO
• Experiment a LOT
• Action matters
• Network with people you like
• Emails are GOLD
• F...
SUMMARY
MEET
“arrange or happen to come into the presence or company of”
WOO
“seek the favour, support, or custom of” ...
NATEMAINGARD.COM -
@natemaingard
Nate Maingard - How I Build My Tribe As A Musicpreneur (Darker Music Talks September '14)
Nate Maingard - How I Build My Tribe As A Musicpreneur (Darker Music Talks September '14)
Nate Maingard - How I Build My Tribe As A Musicpreneur (Darker Music Talks September '14)
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Nate Maingard - How I Build My Tribe As A Musicpreneur (Darker Music Talks September '14)

Video: http://www.tommydarker.com/music-talks/archive/nate-maingard-how-i-build-my-tribe-as-a-musicpreneur/
Published on: Mar 3, 2016
Published in: Education      
Source: www.slideshare.net


Transcripts - Nate Maingard - How I Build My Tribe As A Musicpreneur (Darker Music Talks September '14)

  • 1. PRESENTS How I’m building my tribe as a #musicpreneur @natemaingard #DarkerMusicTalks
  • 2. Who the F@*& is Nate Maingard?
  • 3. Who the F@*& is Nate Maingard? • Sexy mofo
  • 4. Who the F@*& is Nate Maingard? • Sexy mofo • South African modern folk troubadour
  • 5. Who the F@*& is Nate Maingard? • Sexy mofo • South African modern folk troubadour • 70,000 followers on twitter
  • 6. Who the F@*& is Nate Maingard? • Sexy mofo • South African modern folk troubadour • 70,000 followers on twitter • 3000 facebook likes
  • 7. Who the F@*& is Nate Maingard? • Sexy mofo • South African modern folk troubadour • 70,000 followers on twitter • 3000 facebook likes • 1400 subscribers on mailing list
  • 8. Who the F@*& is Nate Maingard? • Sexy mofo • South African modern folk troubadour • 70,000 followers on twitter • 3000 facebook likes • 1400 subscribers on mailing list • 61 PATRONS!
  • 9. Gathering My Tribe (FUNNEL) MEET “arrange or happen to come into the presence or company of” WOO “seek the favour, support, or custom of” EXCHANGE “an act of giving one thing and receiving another in return” COMMIT “be in a long-term emotional relationship”
  • 10. MEET “arrange or happen to come into the presence or company of”
  • 11. MEET “arrange or happen to come into the presence or company of”
  • 12. MEET “arrange or happen to come into the presence or company of” • Ben Landis: blandis@gmail.com • Clients include multiple Grammy winners, an Emmy winner, and more than a few actors with large roles in current series on major television networks. • 50% off first month when joining up with a friend. • Say Nate Maingard sent you ;)
  • 13. WOO “seek the favour, support, or custom of”
  • 14. WOO “seek the favour, support, or custom of”
  • 15. WOO “seek the favour, support, or custom of” • SHARE FREE STUFF – Songs for emails – Likes for songs – Online shows (HOA, Numubu, Street Jelly, Spreecast) • MAKE AWESOME CONTENT – Blog posts, videos, soundcloud clips, photos – Share other peoples’ stuff • COMMUNICATE – Be available – Respond – Speak with heart – Be real (align yourself with your brand) – BEWARE OF OVERPROMOTING
  • 16. EXCHANGE “an act of giving one thing and receiving another in return”
  • 17. EXCHANGE “an act of giving one thing and receiving another in return”
  • 18. EXCHANGE “an act of giving one thing and receiving another in return” • MERCHANDISE – CD’s – Records – T-shirts – Limited edition hand-made handkerchiefs • LIVE SHOWS – House concerts – Online shows • CROWD-FUND – Allow your community to support you in giving them experiences they value
  • 19. COMMIT “be in a long-term emotional relationship”
  • 20. COMMIT “be in a long-term emotional relationship”
  • 21. COMMIT “be in a long-term emotional relationship” • PATREON – http://patreon.com/natemaingard – Modern version of patronage – You offer ongoing, unique value to your kindest, most loving tribe members, in exchange for pledges – Like indiegogo/kickstarter, but it’s ongoing, not just once-off – You create art, the people who love it most pay you to keep doing so – AGAIN: Allow your community to support you in giving them experiences they value
  • 22. THINGS I THINK YOU SHOULD DO • Experiment a LOT • Action matters • Network with people you like • Emails are GOLD • Find a mentor or three • Start NOW
  • 23. SUMMARY MEET “arrange or happen to come into the presence or company of” WOO “seek the favour, support, or custom of” EXCHANGE “an act of giving one thing and receiving another in return” COMMIT “be in a long-term emotional relationship”
  • 24. NATEMAINGARD.COM - @natemaingard