Beyond Blogging:
How to Manage Hundreds of
WordPress Sites with Dedicated
Hosting
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
SCALING
YOUR
BUSINESS
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gi...
Q & A
Thank you for watching!
of 30

NamesCon 2016 - Beyond Blogging: "How to Manage Hundreds of WordPress Sites with Dedicated Hosting"

If you missed this session at NamesCon 2016, these slides are for you! This session will establish a basic foundation of WordPress best practices for scaling, securing, and managing your content beyond the front-end basics. We’ll also provide advanced insights on key pitfalls to look out for. Get a breakdown of the total cost of ownership for hosting your own site, as well as learn about how a dedicated hosting platform can help speed up your workflow to drive revenue. This session is welcome to all levels of WordPress users.
Published on: Mar 3, 2016
Published in: Technology      
Source: www.slideshare.net


Transcripts - NamesCon 2016 - Beyond Blogging: "How to Manage Hundreds of WordPress Sites with Dedicated Hosting"

  • 1. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting
  • 2. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. NamesCon 2016 About Me Greetings!! Tony Gilharry Sr. Sales Engineer Lorem Ipsum has been the pretty much explains it all! :-)
  • 3. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine Things Tony will Talk About No Breaks! Agenda Beyond Blogging What Are You Doing with Your Domains? What’s WordPress and How Do I Build Sites? Scaling Your Online Business Does it Cost Something? Q&A
  • 4. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine Headquartered in Austin, Texas WP Engine in a nutshell… TECHNOLOGY Our best-in-class architecture and highly redundant systems keep WordPress fast, scalable, and secure. EXPERTISE We deliver over 800 hours of around-the-clock, professional WordPress support daily. If you have questions, we have answers. INNOVATION With a full-time engineering staff and dedicated labs team, we’re defining the bleeding edge of WordPress technology.
  • 5. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine What Are You Doing with Your Domains?
  • 6. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine This is a picture of a domain tree… What Are You Doing with Your Domains? Fruits of Your Labor $ $ $ $ $ .com .com .com .com .com .com .com .com .com .com .me .com .com .net .info
  • 7. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine Are you making money today, or plan on making money? What Are You Doing with Your Domains? The Internets Consumer-to-Business Business-to-Business Business-to-Consumer Connect Peoples Content Writing Content Strategy Content Marketing SEO Rehab Analytics can be the tool which identifies you crossing the finish line. Measurable Results Domain Parking Quality over Quantity Research Tools Domain Investing Lead Generation Web Content Services Domain Name Development Buy Low, Sell High
  • 8. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine What’s WordPress and How Do I Build Sites?
  • 9. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine Whats the difference? Thousands Specialize in WordPress Coders & Designers We Make Beautiful Things We Code Beautiful Things Premium Graphic Design Unlimited Internets
  • 10. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine Isn’t my site good enough? Starting from the top! About WordPress UX/UI Design Designers love the versatility and endless capabilities of Open Source. Responsive Web Sites "WordPress now takes a smarter approach to displaying appropriate image sizes on any device, ensuring a perfect fit every time. You don’t need to do anything to your theme, it just works." App Developments WordPress is Open Source and offers a builtin API as of v4.4. Meaning no license or cost is associated with maintaining and integrating the codebase. Framework Development "Drop-in" code libraries that are not a stand-alone Theme.A "drop-in" code library framework is not a stand-alone Theme. Social Media Marketing ”Integrating social media with your site is an important – and these days expected – way to help spread the word about you and what have you offer…” - Jenni McKinnon SEO – Meta words SEO (Search Engine Optimization). Does your site already have built in SEO capabilities?
  • 11. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine WordPress v4.4 makes it easier. Planning a redesign? Responsive Design
  • 12. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine Themes WordPress Themes are designed to provide specific user experiences through functionality and aesthetics. Plugins Plugins are ways to extend and add to the functionality that already exists in WordPress. WooCommerce! Premium Themes & Plugins Premium themes and plugins usually cost money upfront and offer support and future updates. Building Sites in WordPress Themes & Plugins https://wordpress.org/
  • 13. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine Over 250 core dev contributors and volunteers maintaining code. WordPress Foundation WordPress Core Updates 4.1. December 18, 2014 4.2. April 23, 2015 4.3. August 18, 2015 4.4. December 8, 2015 4.5 + 4.6 will be released in 2016 ✓ Dinah Washington ✓ Bud Powell ✓ Billie Holiday ✓ Clifford Brown ✓Jazz Singers TBA WordPress.org (self hosted) WordPress.com (hosted by Automattic's free service)
  • 14. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine The more you know the more money you make! Total Cost of Ownership WordPress vs. Custom Applications vs. Other CMS’s Design, Development, Site Maintenance, Support, Hosting Infrastructure, Disaster Recovery Cost Effective Future proof your online business for mobile leveraging responsive elements end users expect. Responsive Devices Outsource inexpensive solutions, automate recurring task and scale to make more money, or do DIY?! Simplifies Business
  • 15. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine. MULTI PURPOSE AND FLEXIBILITY IN ONE CMS Small Companies use WordPress Huge Companies use WordPress Find your niche, create a workflow, ignite your creativity.
  • 16. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine WordPress Stats for Top 10K Sites on the Internet
  • 17. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine It Always Cost Something!
  • 18. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine Managed vs. DIY (Do it Yourself) It Always Cost Something Total Cost of Ownership DESIGN SYSTEMS CONTENT ROI Future proofing is hard. How do we know where technology will take us in the next few years? Need vs. Wants • Security • Speed • Scale • Service + Support What’s Your Time Worth? “WordPress gives you the ability to publish high quality content using methods that are easy for the search engine indexing bots to understand.” - David Vogelpohl Content is King Are you offsetting cost with ad revenue, pay walls, membership fee’s? Showing value in your site can mean big bucks if or when you sell! Monetize = Money $
  • 19. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine + Expert WordPress Support + Dedicated Platform R&D Team + Proactive Monitoring AMAZING UPTIME & SCALABILITY + Automated Backups + Ability to set manual backups Managed Updates + Enterprise Grade Security + Copy/Clone/Staging Tools FASTER ENVIRONMENTS + Must have intermediate technical knowledge. + Understand troubleshooting A Lower Price Tag + Proven strategies + Some level of automation + Version Control + Dev Ops Manual Configurations +You design it FLEXIBLE INFRASTRUCTURE Pay upfront or down the line… Proactive vs. Reactive Cost Managed vs. Self Hosting The Advantages Of Managed WordPress Hosting The Advantages Of Self WordPress Hosting
  • 20. SCALING YOUR BUSINESS
  • 21. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine Managed vs. DIY (Do it Yourself) It Always Cost Something Shared, VPS, Dedicated, Cloud Servers Shared (Apartment) = Multi tenant A tenant is a group of users who share a common access with specific privileges to the software instance. VPS (TownHome) = Lower Multi tenant Shared with far less users, includes more resources, and can be more robust. Dedicated (House) ≠ Shared You get the whole server to your self and you can do whatever you want in the environment. Cloud (Hotel) = Shared or Dedicated You have a pool of resources which can be shifted or expanded as needed. (e.g. you have 15 guest, go to a hotel and if some one needs a bigger room it’s easy to upgrade them)
  • 22. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine What’s up with Uptime Guarantee’s? The idea is to mitigate risk for clients who are responsible for hundreds or thousands of sites (installs) and fear downtime. One way to structure sites for the best uptime is to distribute sites (installs) in WordPress to multiple shared or dedicated environments across multiple data centers. 99.99% Uptime Guarantee 365 Days Potential Downtime 52m 35.7s Annual Total Uptime Guarantee Five 9’s!! May not be what you expect!
  • 23. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine Scaling Your Online Business DIY - High Level Pros vs. Cons PHP 5.6 or greater MySQL 5.6 or greater The mod_rewrite Apache module
  • 24. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine We’re the leading SaaS content management platform for websites and apps built on WordPress! Scaling Your Business Manage Your Sites with WP Engine Platform Innovation WordPress Support Generate Revenue Production/Staging Development Tools Saves Time Namescon16M - 20% first month Namescon16A - 20% off annual
  • 25. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine INTERNET ON-SERVER REQUEST ROUTING WPE MANAGED ON-SERVER SECURITY Evercache & Percona MySQLWEB, CACHING & DATABASE LAYER HIGH PERFORMANCE LOCAL STORAGE OFFSITE-BACKUPS DEVELOPER TOOLS PLATFORM ANALYTICS WP Engine Platform Tools SSD Local Storage WordPress-Specific Protection WP Engine | Premium Architecture Latest Revision: Q4 2015 Single Virtualized Instance Performance & Security Rules INTERNET 
 LOAD-BALANCED REQUEST ROUTING NETWORK SECURITY LAYER HA Service Capabilities Enterprise-Grade Architecture Isolation WPE MANAGED ON-SERVER SECURITY WEB & CACHING LAYER w/ HA Evercache / Queueing ACTIVE / PASSIVE DATABASE LAYER HIGH-PERFORMANCE BLOCK STORAGE OFFSITE-BACKUPS DEVELOPER TOOLS PLATFORM ANALYTICS WP Engine Platform Tools Independent DB Layer w/
 High-Performance Replication
 SSD Scalable Storage WordPress-Specific
 Protection WP Engine | Enterprise Architecture Latest Revision: Q4 2015 Multi-Node,
 Clustered HA Environment We’re the leading SaaS content management platform for websites and apps built on WordPress! Scaling Your Business Manage Your Sites with WP Engine
  • 26. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine User Portal for Managing Installs Scaling Your Business Manage Your Sites with WP Engine
  • 27. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine Data Centers in U.S., U.K., AU, H.K., & JPN Proudly Serving CUSTOMERS ALL OVER THE WORLD! Absolutely Marketplace
  • 28. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine How much does it cost you to have someone around the clock? Is someone available 24/7? Weekly Planner Calendar Mo Tu We Th Fr Sa Su Active Business Day! Weekend: Freetime
  • 29. Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine tony@wpengine.com wpengine.com + 1 (877) 973-6446 / +1-512-827-3500 (International) MAILING ADDRESS Get in Touch Contact Us! Happy to answer any questions! WP ENGINE 504 LAVACA STREET, SUITE 1000 AUSTIN, TEXAS 78701 UNITED STATES
  • 30. Q & A Thank you for watching!

Related Documents