Rock & Roll, M & Ms ® , and . . . . .a Naked Cowboy ® ? A Lesson About Advertisements & Intellectual Property Infringeme...
What Did Mars, Inc Do?
How Did the Naked Cowboy Respond? <ul><li>Naked Cowboy Sues Mars, inc </li></ul><ul><ul><li>http://www.cnn.com/2008/CRIME/...
Did the Naked Cowboy Have Rights? <ul><li>The Naked Cowboy Asserted Federal Trademark Registrations & Right of Publicity. ...
Naked Cowboy ® Word Mark . Int. CI.: 41 Prior U.S. Cis.: 100, 101, and 107 Reg. No. 2,560,456 United States Patent an...
Naked Cowboy ® Design Mark Registered Sep. 2, 2003 United States Patent and Trademark Office Reg. No. 2,760,208 Int. C...
Trademarks & Rights of Celebrity: Issues in Naked Cowboy Case <ul><ul><li>Trademark Law </li></ul></ul><ul><ul><li>Rights ...
What is a Trademark?
What Can Be A Trademark?
What Can Be A Trademark?
What Can Be a Trademark? <ul><li>http://www.uspto.gov/web/offices/ac/ahrpa/opa/kids/soundex/75934534.mp3 </li></ul><ul><...
“ Scent” Can Be a Trademark
Trademark – Strong Protection <ul><ul><li>Arbitrary/Fanciful </li></ul></ul><ul><ul><li>“ Xerox ” for Copiers </li></ul>...
Trademark Protection <ul><ul><li>Descriptive – Weaker </li></ul></ul><ul><ul><ul><li>Computerland </li></ul></ul></ul><u...
Naked Cowboy’s Damages Claim Naked Cowboys antes up in a high stakes poker game . . . © 2008 Anthony Vella, Esq.
 
http:// wilstar.com/midi/worldofsports.wav Blazing Saddles – Mel Brooks’ Movie <ul><ul><li>The Naked Cowboy wants $6 mi...
Infringement? – Willful? <ul><li>Did Mars, Inc. Infringe IP Rights? </li></ul><ul><li>M&M Dressed Up Like Naked Cowboy </...
Practice Tip: Cease & Desist Letters What to Do and What Not to Do. . . . . . . . . . . . . . . .
What Mars Did?
Is There a Naked Cowboy in Your Future? <ul><ul><li>Have you cleared the advertisement? </li></ul></ul><ul><ul><li>Has th...
Morale . . . . Follow Best Practices before a Naked Cowboy ® comes Knocking
Update – Settlement Reached <ul><ul><li>November 8, 2008 (AP) . . . The Naked Cowboy ® and Mars, Inc reached a settlemen...
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Naked cowboy case_study ads and ip

Revision 2
Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - Naked cowboy case_study ads and ip

  • 1. Rock & Roll, M & Ms ® , and . . . . .a Naked Cowboy ® ? A Lesson About Advertisements & Intellectual Property Infringement © 2008, 2012 Anthony Vella, Esq.
  • 2. What Did Mars, Inc Do?
  • 3. How Did the Naked Cowboy Respond? <ul><li>Naked Cowboy Sues Mars, inc </li></ul><ul><ul><li>http://www.cnn.com/2008/CRIME/02/14/naked.cowboy/index.html#cnnSTCVideo </li></ul></ul>
  • 4. Did the Naked Cowboy Have Rights? <ul><li>The Naked Cowboy Asserted Federal Trademark Registrations & Right of Publicity. </li></ul><ul><li>Asserted Mars Create a Likelihood of Confusion with His trademark & infringed other intellectual property rights? </li></ul>
  • 5. Naked Cowboy ® Word Mark . Int. CI.: 41 Prior U.S. Cis.: 100, 101, and 107 Reg. No. 2,560,456 United States Patent and Trademark Office Registered Apr. 9, 2002 SERVICE MARK PRINCIPAL REGISTER NAKED COWBOY
  • 6. Naked Cowboy ® Design Mark Registered Sep. 2, 2003 United States Patent and Trademark Office Reg. No. 2,760,208 Int. Cl.: 25 Prior U.S. Cls.: 22 and 39 TRADEMARK PRINCIPAL REGISTER
  • 7. Trademarks & Rights of Celebrity: Issues in Naked Cowboy Case <ul><ul><li>Trademark Law </li></ul></ul><ul><ul><li>Rights of Celebrity (aka Publicity) </li></ul></ul><ul><li>A Person Cannot Have Their Image Used For Commercial Purposes without “Compensation” and/or “Authorization” </li></ul>
  • 8. What is a Trademark?
  • 9. What Can Be A Trademark?
  • 10. What Can Be A Trademark?
  • 11. What Can Be a Trademark? <ul><li>http://www.uspto.gov/web/offices/ac/ahrpa/opa/kids/soundex/75934534.mp3 </li></ul><ul><li>http://www.uspto.gov/web/offices/ac/ahrpa/opa/kids/soundex/72349496.mp3 </li></ul>
  • 12. “ Scent” Can Be a Trademark
  • 13. Trademark – Strong Protection <ul><ul><li>Arbitrary/Fanciful </li></ul></ul><ul><ul><li>“ Xerox ” for Copiers </li></ul></ul><ul><ul><li>“ Baby Ruth ” for Candy Bars </li></ul></ul><ul><ul><li>“ Apple ” for Computer </li></ul></ul>
  • 14. Trademark Protection <ul><ul><li>Descriptive – Weaker </li></ul></ul><ul><ul><ul><li>Computerland </li></ul></ul></ul><ul><ul><ul><li>Oatnuts </li></ul></ul></ul><ul><ul><li>Generic – No Value </li></ul></ul><ul><ul><ul><li>paint </li></ul></ul></ul><ul><ul><ul><li>milk </li></ul></ul></ul><ul><ul><ul><li>Aspirin (once an arbitrary/strong trademark) </li></ul></ul></ul>
  • 15. Naked Cowboy’s Damages Claim Naked Cowboys antes up in a high stakes poker game . . . © 2008 Anthony Vella, Esq.
  • 17. http:// wilstar.com/midi/worldofsports.wav Blazing Saddles – Mel Brooks’ Movie <ul><ul><li>The Naked Cowboy wants $6 millions or more in damages!!!!! </li></ul></ul>
  • 18. Infringement? – Willful? <ul><li>Did Mars, Inc. Infringe IP Rights? </li></ul><ul><li>M&M Dressed Up Like Naked Cowboy </li></ul><ul><li>Ads running in Times Square – location of Naked Cowboy </li></ul><ul><li>Ignore Cease & Desist Letter </li></ul>.
  • 19. Practice Tip: Cease & Desist Letters What to Do and What Not to Do. . . . . . . . . . . . . . . .
  • 20. What Mars Did?
  • 21. Is There a Naked Cowboy in Your Future? <ul><ul><li>Have you cleared the advertisement? </li></ul></ul><ul><ul><li>Has the trademark been cleared before using it? </li></ul></ul><ul><ul><li>Are there other IP rights that have not been considered? </li></ul></ul>
  • 22. Morale . . . . Follow Best Practices before a Naked Cowboy ® comes Knocking
  • 23. Update – Settlement Reached <ul><ul><li>November 8, 2008 (AP) . . . The Naked Cowboy ® and Mars, Inc reached a settlement (terms undisclosed) of suit filed February 11, 2008 </li></ul></ul>

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