Worth a Thousand WordsVisualizing Audit Results for the C-Suite (and other people too)
Tosca Fasso@toscafassoPartner, SUBTXTsubtxt.us
Icebreaker!• Break into groups• Pick a leader• Find 10 things in common (jobs and body parts don’t count)• Report back ...
$$$
???
We are storytellers.We just need to get familiarwith the language of visuals.
We are here to…• Think and express ourselves visually• Prove the value of content strategy to the C-Suite• Get more wor...
What’s so special about executives? • They usually have no time • They care about the bottom ...
Three Cs for the C-Suite1. Captivate our audience2. Crystallize our insights3. Compel our audience to do what we recommend
CAPTIVATE
We process visuals60,000 times fasterthan text.- research from 3M Corporation
Hair band Flags 80s! Shorts
CRYSTALLIZE
Is there anyone who understands For I am more human and ...
1. Pens2. Drill bit3. Tape4. Candles5. Glue6. Straw7. Toothpaste8. Mascara9. Vacuum bags10. Gardening gloves
1. Pens2. Drill bit3. Tape4. Candles5. Glue6. Straw7. Toothpaste8. Mascara9. Vacuum bags10. Gardening gloves
COMPEL
LAT LONG SURVIVORS DIRECTION24.0 54.9 340000 A24.5 55.0 340000 A25.5 54.5 340000 ...
I GET IT.VISUALS ARE AWESOME. BUT I CAN’T DRAW.
5 Fundamentals of Data Visualization
1. The Line GraphUse it to: Example use case:Track small Show site traffic,changes conversions, etc.
2. The Bar GraphUse it to: Example use case:Compare different groups; track Show sitelarger chang...
3. The Venn DiagramUse it to: Example use case:Show overlap Show how much of top-performing content is...
4. The Pie ChartUse it to: Example use case:Compare relative parts that Show website pagemake up a wh...
5. The Quadrant/MultivariateUse it to: Example use case:Get relative insight Show amount of content that isf...
Chartjunk!
That’s better
Standard Content Audit LanguageOf 3,674 page URLs, 1043are redirects and 429 return"404 page not found" errors.Additionall...
Your Mission• Your envelope contains your team’s assignment, your presentation scenario, and your goals• Work with your ...
5 Fundamentals of Data Visualization
NOW WHAT?
7 Steps for Visualizing Data1. Look for patterns2. Look for breaks in the pattern3. Look for opportunities to prove your...
INFOGRAPHIC BUILDERS
labs.good.is
infogr.am
easel.ly
piktochart.com
GO FORTH AND VISUALIZE
THANK YOU! Tosca Fasso SUBTXT subtxt.us tosca@subtxt.us @toscafasso
Presenting to the c suite csw pdx
Presenting to the c suite csw pdx
Presenting to the c suite csw pdx
Presenting to the c suite csw pdx
Presenting to the c suite csw pdx
Presenting to the c suite csw pdx
Presenting to the c suite csw pdx
Presenting to the c suite csw pdx
Presenting to the c suite csw pdx
Presenting to the c suite csw pdx
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Presenting to the c suite csw pdx

My presentation from the 2012 Content Strategy Workshops in Portland.
Published on: Mar 4, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Presenting to the c suite csw pdx

  • 1. Worth a Thousand WordsVisualizing Audit Results for the C-Suite (and other people too)
  • 2. Tosca Fasso@toscafassoPartner, SUBTXTsubtxt.us
  • 3. Icebreaker!• Break into groups• Pick a leader• Find 10 things in common (jobs and body parts don’t count)• Report back to the group
  • 4. $$$
  • 5. ???
  • 6. We are storytellers.We just need to get familiarwith the language of visuals.
  • 7. We are here to…• Think and express ourselves visually• Prove the value of content strategy to the C-Suite• Get more work• ROCK
  • 8. What’s so special about executives? • They usually have no time • They care about the bottom line • They want to know how to get ahead • They make decisions about whether we get hired again
  • 9. Three Cs for the C-Suite1. Captivate our audience2. Crystallize our insights3. Compel our audience to do what we recommend
  • 10. CAPTIVATE
  • 11. We process visuals60,000 times fasterthan text.- research from 3M Corporation
  • 12. Hair band Flags 80s! Shorts
  • 13. CRYSTALLIZE
  • 14. Is there anyone who understands For I am more human and than seventy political virtue? years of age…How you havefelt, OFour of menAthens… If you ask me what kind of wisdom, I reply…
  • 15. 1. Pens2. Drill bit3. Tape4. Candles5. Glue6. Straw7. Toothpaste8. Mascara9. Vacuum bags10. Gardening gloves
  • 16. 1. Pens2. Drill bit3. Tape4. Candles5. Glue6. Straw7. Toothpaste8. Mascara9. Vacuum bags10. Gardening gloves
  • 17. COMPEL
  • 18. LAT LONG SURVIVORS DIRECTION24.0 54.9 340000 A24.5 55.0 340000 A25.5 54.5 340000 A26.0 54.7 320000 A27.0 54.8 300000 A28.0 54.9 280000 A28.5 55.0 240000 A29.0 55.1 210000 A30.0 55.2 180000 A30.3 55.3 175000 A32.0 54.8 145000 A33.2 54.9 140000 A34.4 55.5 127100 A35.5 55.4 100000 A36.0 55.5 100000 A37.6 55.8 100000 A37.7 55.7 100000 R37.5 55.7 98000 R37.0 55.0 97000 R36.8 55.0 96000 R35.4 55.3 87000 R34.3 55.2 55000 R33.3 54.8 37000 R32.0 54.6 24000 R
  • 19. I GET IT.VISUALS ARE AWESOME. BUT I CAN’T DRAW.
  • 20. 5 Fundamentals of Data Visualization
  • 21. 1. The Line GraphUse it to: Example use case:Track small Show site traffic,changes conversions, etc.
  • 22. 2. The Bar GraphUse it to: Example use case:Compare different groups; track Show sitelarger changes over time; STACK traffic, conversionsmultiple variables.
  • 23. 3. The Venn DiagramUse it to: Example use case:Show overlap Show how much of top-performing content is a certain type (e.g., video)
  • 24. 4. The Pie ChartUse it to: Example use case:Compare relative parts that Show website pagemake up a whole types
  • 25. 5. The Quadrant/MultivariateUse it to: Example use case:Get relative insight Show amount of content that isfrom multiple both educational ANDvariables shown on a multimedia (or not)spectrum
  • 26. Chartjunk!
  • 27. That’s better
  • 28. Standard Content Audit LanguageOf 3,674 page URLs, 1043are redirects and 429 return"404 page not found" errors.Additionally, of the remainingpages, 792 do not havecritical metadata (Page Titleand/or Description).
  • 29. Your Mission• Your envelope contains your team’s assignment, your presentation scenario, and your goals• Work with your team to design a graphic that conveys this information visually and write a headline that will COMPEL YOUR AUDIENCE• Present your findings and recommendations to the room
  • 30. 5 Fundamentals of Data Visualization
  • 31. NOW WHAT?
  • 32. 7 Steps for Visualizing Data1. Look for patterns2. Look for breaks in the pattern3. Look for opportunities to prove your value4. Consider your “language” options (bar chart, etc.)5. Use text to compel6. Sketch it out low-fi7. THEN make it look pretty
  • 33. INFOGRAPHIC BUILDERS
  • 34. labs.good.is
  • 35. infogr.am
  • 36. easel.ly
  • 37. piktochart.com
  • 38. GO FORTH AND VISUALIZE
  • 39. THANK YOU! Tosca Fasso SUBTXT subtxt.us tosca@subtxt.us @toscafasso

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