blogging for business
the textile capitolof the world
a disciplinearound the basics
Be easy to nd
Be worth nding Be easy to nd
for a PURPOSE
your purpose
your purposetheir purpose
your purposetheir purposethe process of purpose
purpose for your blogsample
purpose for your blogsamplebigger purpose
purpose for your blogsamplebigger purposesample
what is your…dream, vision, missionand purpose…the changeyou want to facilitate
why do people read blogs?
getting our words together
Yellow Pages® category
Yellow Pages® categoryWho are you? questions
Yellow Pages® categoryWho are you? questionsTheir results
Yellow Pages® categoryWho are you? questionsTheir resultsThey call themselves
Yellow Pages® categoryWho are you? questionsTheir resultsThey call themselvesWhere they gather
process of purpose
MARKETINGthe ongoing process ofengagement whereby strangersare nurtured into advocates
awarenessconsiderationpreferenceintentionpurchaseuseadvocacy
awarenesskey question:do people know you existcontent purpose:to introduce you to new people
considerationkey question:do people understandwhat your solution iscontent purpose:to de ne the problem you solve
preferencekey question:do people connect your solutionto a problem they know they havecontent purpose:to help people see t...
intentionkey question:do people believe your solution is theoptimal one for solving their problemcontent purpose:to persua...
purchasekey question:do people understand how to and havethe capacity to purchase your solutioncontent purpose:to make it ...
usekey question:are people having good experienceswhen they use your solutioncontent purpose:to make it easy for people to...
advocacykey question:do people have everything they need totell other people about you, know whereto nd it, and have a rea...
Be worth nding
CONTENT that engagesCONNECTIONS that matterCONVERSATIONS that ful ll
the basicsabout themabout their problemsto help themto acknowledge themto affirm them
basic popular types1. how to2. lists3. opinion/review (Klout)4. quick tip5. interview
CONTENT that engagesCONNECTIONS that matterCONVERSATIONS that ful ll
Be easy to nd
from out there to herefrom here to here and here
easy to nd on the web (out there)1. your own domain2. relevant content (jc penny?)3. keyword rich content ...
basic seo1. title2. H1 tag3. keywords4. anchor text
easy to nd on your blog (here)1. interlink2. related posts3. categories4. tags (word cloud)
sharing on Twitter
blogging for business
National Speakers Association Winter Conference
National Speakers Association Winter Conference
National Speakers Association Winter Conference
National Speakers Association Winter Conference
National Speakers Association Winter Conference
National Speakers Association Winter Conference
National Speakers Association Winter Conference
National Speakers Association Winter Conference
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National Speakers Association Winter Conference

Slide deck accompanying February 18, 2011 presentation for the National Speakers Association Winter Conference in Atlanta, Georgia. Focus is on using blogging to build your business. While the explosion of media options makes marketing seem complex, effective marketing is a matter of execution around a few core basics. This presentation helps you get back to the basics.
Published on: Mar 3, 2016
Published in: Business      Technology      
Source: www.slideshare.net


Transcripts - National Speakers Association Winter Conference

  • 1. blogging for business
  • 2. the textile capitolof the world
  • 3. a disciplinearound the basics
  • 4. Be easy to nd
  • 5. Be worth nding Be easy to nd
  • 6. for a PURPOSE
  • 7. your purpose
  • 8. your purposetheir purpose
  • 9. your purposetheir purposethe process of purpose
  • 10. purpose for your blogsample
  • 11. purpose for your blogsamplebigger purpose
  • 12. purpose for your blogsamplebigger purposesample
  • 13. what is your…dream, vision, missionand purpose…the changeyou want to facilitate
  • 14. why do people read blogs?
  • 15. getting our words together
  • 16. Yellow Pages® category
  • 17. Yellow Pages® categoryWho are you? questions
  • 18. Yellow Pages® categoryWho are you? questionsTheir results
  • 19. Yellow Pages® categoryWho are you? questionsTheir resultsThey call themselves
  • 20. Yellow Pages® categoryWho are you? questionsTheir resultsThey call themselvesWhere they gather
  • 21. process of purpose
  • 22. MARKETINGthe ongoing process ofengagement whereby strangersare nurtured into advocates
  • 23. awarenessconsiderationpreferenceintentionpurchaseuseadvocacy
  • 24. awarenesskey question:do people know you existcontent purpose:to introduce you to new people
  • 25. considerationkey question:do people understandwhat your solution iscontent purpose:to de ne the problem you solve
  • 26. preferencekey question:do people connect your solutionto a problem they know they havecontent purpose:to help people see their own problemand to connect your solution to it
  • 27. intentionkey question:do people believe your solution is theoptimal one for solving their problemcontent purpose:to persuade people to see yoursolution as the ideal solution
  • 28. purchasekey question:do people understand how to and havethe capacity to purchase your solutioncontent purpose:to make it easy for people tocomplete a transaction
  • 29. usekey question:are people having good experienceswhen they use your solutioncontent purpose:to make it easy for people to enjoy usingyour solution; achieve results
  • 30. advocacykey question:do people have everything they need totell other people about you, know whereto nd it, and have a reason to sharecontent purpose:to make it easy for people to tell theirnetworks about your solution
  • 31. Be worth nding
  • 32. CONTENT that engagesCONNECTIONS that matterCONVERSATIONS that ful ll
  • 33. the basicsabout themabout their problemsto help themto acknowledge themto affirm them
  • 34. basic popular types1. how to2. lists3. opinion/review (Klout)4. quick tip5. interview
  • 35. CONTENT that engagesCONNECTIONS that matterCONVERSATIONS that ful ll
  • 36. Be easy to nd
  • 37. from out there to herefrom here to here and here
  • 38. easy to nd on the web (out there)1. your own domain2. relevant content (jc penny?)3. keyword rich content anatomy of a post
  • 39. basic seo1. title2. H1 tag3. keywords4. anchor text
  • 40. easy to nd on your blog (here)1. interlink2. related posts3. categories4. tags (word cloud)
  • 41. sharing on Twitter
  • 42. blogging for business

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