Pork belly is the key to your next event
What's the key to a successful event? Yes, it takes great sessions, great speakers, and a great event app – all of the things you would expect an event organizer to deliver. But it takes one more thing conversation.
Published on: Mar 4, 2016
Transcripts - Pork belly is the key to your next event
Pork Belly Is The Key To Your Next Event
hat's the key to a successful event? Yes, it takes great sessions, great speakers, and a great event app –
all of the things you would expect an event organizer to deliver. But it takes one more
thing...conversation. And we don't just mean tweeting about a speaker; we mean conversation about the whole
event experience. A great overall experience makes for a great event.
So what does it take to make the experience one your attendees will remember long after the event is over? It's
an easy answer....Pork Belly! Attendees won't necessarily talk about the booth they visited, or the speaker they
heard or anything related to the day's session. They just won't, particularly the younger ones. But they will talk
about the great pork belly pancake they had at the tucked away Asian fusion restaurant they discovered near
their hotel. They will talk about the steak frites they ate that was an incredible value at this casual French bistro
that lures the locals. They will talk about the oysters they had at this bar hidden in a shipping warehouse in a
neighborhood only minutes from the convention center. Great restaurants are conversation starters and
experience generators. And if they are talking about their dinners at the event, they end up talking about the
event itself, and remembering it as one they want to return to.
Why is Las Vegas one of the top event destinations? Not because its convention centers are anything special.
It's the after hour’s experiences that bring attendees back. And why is Washington, DC betting on its new
culinary aura? Because “investment in ...”night life, entertainment, retail...a lot of those things factor into the
equation” according to USA Today.
Event attendees want to experience on all sense levels- and taste is a key one. While the addition of mobile
apps for events has the younger generation satisfied on the tech front, the younger generation is undergoing a
huge transformation in the way they view food. Twenty and thirty something’s don't necessarily respond to the
gigantic staged party with tons of hors d'oeurves, but they do respond to a unique local setting. According to
the Huffington Post, “The local/global groove that defines the emerging food culture -- is the dominant groove
of the new eating. I care what happens in New York and San Francisco and Chicago and New Orleans, but I
care more that those things that are also happening in Atlanta, Miami, Minneapolis, Austin and both Port lands:
Name your city. The new food culture is trans-demographic: Good things come from Korexican taco trucks as
much as from the experimentations of Grant Achatz. Chefs like Andy Ricker of the Portland and Brooklyn
Thai restaurants called Pok: these folks are the coolest of all, as they dive deeper into what authenticity actually
means in America.”
If you give them thoroughly vetted info...that goes way beyond a Yelpers perspective, not only will they enjoy
where they go, but they will also perceive your approach to the event as much more in tune with the wants and
needs of younger attendees. And your event becomes....”cool”. Pair these “cool” places with a mobile
conference app and have a winning team, like in TripBuilder Event Mobile Apps where their award winning
independent city content will keep attendees coming back for more.
Pork Belly...the key to your next event