Pop Up, Profit & Pitfalls
Catering for that special event
Chris Brown
Carluccio's to launch 10 pop-up shops for Christmas
"The corporate canteen became ‘cool’ and customer feedback
ranged from...
What is a Pop Up
• Limited time
• Generates interest
• Takes advantage of footfall
• Good way to experiment
• Are you doin...
Finding Out What is Available
Cereal Central MCR
@cerealcafemcr
Our own tweak on a super concept.
Manchesters first cereal-only cafe!
Cereal Central MCR...
Live advertising sends
commuters doughnut mad at
Piccadilly Circus
How Will It Help You
• Capture catering spend when you have the
footfall
• Provide a unique selling point
• Generate some ...
Pitfalls
Summary
• Galvanise your sense of humour
• Unleash your creativity
• Be Different
• Tell a story
• Reap the publicity, mak...
www.turpinsmale.co.uk
Great Cafes Blog
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
Pop Up Catering - Association of Cultural Enterprises Conference March 2015
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Pop Up Catering - Association of Cultural Enterprises Conference March 2015

Chris Brown of Turpin Smale Catering Consultants and author of the Great Cafes Blog explains the world of pop up catering and its relevance to visitor attractions. Whether creating a memorable part of a temporary exhibition or taking advantage of high footfall, Chris uses examples from street food, festivals and popular pop-up catering.
Published on: Mar 4, 2016
Published in: Food      
Source: www.slideshare.net


Transcripts - Pop Up Catering - Association of Cultural Enterprises Conference March 2015

  • 1. Pop Up, Profit & Pitfalls Catering for that special event Chris Brown
  • 2. Carluccio's to launch 10 pop-up shops for Christmas "The corporate canteen became ‘cool’ and customer feedback ranged from excitement to downright ecstasy at having Hummus Brothers on site every week," it said. “There are now five pop-up teams in place and opportunities to run pop-ups at concerts and sporting events at the weekend,” Westfield to host sensory food pop-up to highlight its range of restaurants and cafés London Pop-ups http://www.londonpopups.com/ Detailing all of the pop-up restaurants, pop-up bars, pop- up shops, pop-up galleries, and pop-up gigs in London
  • 3. What is a Pop Up • Limited time • Generates interest • Takes advantage of footfall • Good way to experiment • Are you doing anything different?
  • 4. Finding Out What is Available
  • 5. Cereal Central MCR @cerealcafemcr Our own tweak on a super concept. Manchesters first cereal-only cafe! Cereal Central MCR - COMING SOON
  • 6. Live advertising sends commuters doughnut mad at Piccadilly Circus
  • 7. How Will It Help You • Capture catering spend when you have the footfall • Provide a unique selling point • Generate some footfall • Take advantage of the trend for informality • Create ambiance and improve the visitor experience
  • 8. Pitfalls
  • 9. Summary • Galvanise your sense of humour • Unleash your creativity • Be Different • Tell a story • Reap the publicity, make some money and have some fun
  • 10. www.turpinsmale.co.uk Great Cafes Blog

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