NNT
“The moment you make a mistakein pricing, youre eating into yourreputation or your profits.” –Katharine Paine
Cost Strategy AvailabilityMODEL
PRODUCT COST
1.1 Cost-plus pricing 1.2 Creaming or skimming 1.3 Limit pricing 1.4 Loss leader 1...
AVAILABILITY OF PRODUCT
AVAILABILITY OF BRAND
PLACE & PROMOTION STRATEGYIS COUNTEDIN PRICING.
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Pricing model

Place & Promotion strategy is counted in pricing.
Published on: Mar 4, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Pricing model

  • 1. NNT
  • 2. “The moment you make a mistakein pricing, youre eating into yourreputation or your profits.” –Katharine Paine
  • 3. Cost Strategy AvailabilityMODEL
  • 4. PRODUCT COST
  • 5. 1.1 Cost-plus pricing 1.2 Creaming or skimming 1.3 Limit pricing 1.4 Loss leader 1.5 Market-oriented pricing 1.6 Penetration pricing 1.7 Price discrimination 1.8 Premium pricing 1.9 Predatory pricing 1.10 Contribution margin-based pricing 1.11 Psychological pricing 1.12 Dynamic pricing 1.13 Price leadership 1.14 Target pricing 1.15 Absorption pricing 1.16 High-low pricing 1.17 Premium decoy pricing 1.18 Marginal-cost pricing 1.19 Value-based pricingSTRATEGY 1.20 Pay what you want 1.21 Freemium 1.22 Odd pricing (Source: Wikipedia)
  • 6. AVAILABILITY OF PRODUCT
  • 7. AVAILABILITY OF BRAND
  • 8. PLACE & PROMOTION STRATEGYIS COUNTEDIN PRICING.

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