Prototype and Test
Design Thinking Action Lab
By Leticia Britos Cavagnaro, Stanford University
Alumn: Ulises Elias
Problem Statements and Ideas
PROBLEM STATEMENT: The pre-
graduate student of IT needs a way to
figure out what he wants to...
Pretotype for idea 1:
Create an online personal coaching
system
The experiment consisted on creating a landing
page on a p...
Get coached in your career
development
Try it Now!
It’s free
Name
Email
Sign me in
Career mentorship
We know it is hard to...
Results
• Lading page presented to 5 student about to
graduate. 3 of them showed interested in
signing in, since they ment...
What worked What could be improved
The landing page as a teaser of what the
platform could be in real life
Messages and si...
Reflection about pretotype 1
• Should I continue with this experiment I
would:
– Make a benchmarking with other similar
pl...
Pretotype for idea 2:
This is a retreat to help students
decide what they want to do after
college. This would be a one we...
Retreat for career
development
Enroll Now!
Name
Email
Enroll me in
Career workshops
Learn from the best
advisors and coach...
Results
• A landing page was designed and presented to
4 students. Only one of them showed interest
in participating in a ...
What worked What could be improved
The landing page as a teaser of what the
platform could be in real life
Graphics and co...
Reflection about pretotype 2
• An extension of the research still needs to be
done, though most of the students showed
not...
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Pretotype

Published on: Mar 4, 2016
Published in: Career      Business      
Source: www.slideshare.net


Transcripts - Pretotype

  • 1. Prototype and Test Design Thinking Action Lab By Leticia Britos Cavagnaro, Stanford University Alumn: Ulises Elias
  • 2. Problem Statements and Ideas PROBLEM STATEMENT: The pre- graduate student of IT needs a way to figure out what he wants to do with his career and job because he has not very clear what he wants to do or thought about it 1. Create an online personal coaching system This would be an online platform where experts and professional would advise young students about career development and job search. Entrepreneurs, employers, talent hunters would be involved in this platform 2. Personal development courses and bootcamps This is a retreat to help students decide what they want to do after college. This would be a one week retreat to receive coaching, interact with experts, meet new people, work in teams and development of self esteem 3. Attend networking events This involves listing and attending networking events where the person can meet new people and valuable contacts to find a job
  • 3. Pretotype for idea 1: Create an online personal coaching system The experiment consisted on creating a landing page on a power point slide and show it to 5 people (college students about to graduate) and measure their reactions and retrieve feedback
  • 4. Get coached in your career development Try it Now! It’s free Name Email Sign me in Career mentorship We know it is hard to make choices when it comes to careers and life. Get advice and mentorship and take the best decisions in your life Coach portfolio Choose your coach based on ratings and expertise. We count with plenty all around the world
  • 5. Results • Lading page presented to 5 student about to graduate. 3 of them showed interested in signing in, since they mentioned to feel confused about what to do with her life after graduating. • They expressed that talking to experienced people would provide them with orientation about their careers.
  • 6. What worked What could be improved The landing page as a teaser of what the platform could be in real life Messages and sign in form Graphics and content Better strategy to approach the market Continue running the experiment Questions Ideas Will they be willing to pay? How much? Will it have to be free and non profit? Should I pay the coaches? Continue with the project and increment the research Customer development Get a group of coaches willing to run the experiment
  • 7. Reflection about pretotype 1 • Should I continue with this experiment I would: – Make a benchmarking with other similar platforms and solutions – Improve the messages – Launch a real landing page (as a better teaser) – Apply extreme marketing to know if there is an interesting market willing to pay
  • 8. Pretotype for idea 2: This is a retreat to help students decide what they want to do after college. This would be a one week retreat to receive coaching, interact with experts, meet new people, work in teams and development of self esteem
  • 9. Retreat for career development Enroll Now! Name Email Enroll me in Career workshops Learn from the best advisors and coaches about your career and what to do with it Meet new contacts Meet new people and interact with colleagues to make connections. You never know when opportunities might show up
  • 10. Results • A landing page was designed and presented to 4 students. Only one of them showed interest in participating in a retreat about career development • The other mentioned that it might not work or not get what they needed.
  • 11. What worked What could be improved The landing page as a teaser of what the platform could be in real life Graphics and content Better strategy to approach the market Continue running the experiment Questions Ideas Will they be willing to pay? How much? Will it have to be free and non profit? Continue with the project and increment the research Expand the research to other students
  • 12. Reflection about pretotype 2 • An extension of the research still needs to be done, though most of the students showed not interest • Organize a real retreat of a few hours to test it in real life

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