Angela Doucet Rand, MLIS
Doctoral Candidate in College of Education
arand@southalabama.edu
www.myusabc.com
Social Media for Nonprofits
: A Strategy for Using Social Media
Audience - who are you talking to?
Content - what is your message?
Measure - what work...
Know your audience!
Who’s Using What?
Facebook, LinkedIn, Pinterest, Twitter,
Instagram
Content
Promotional - features and benefits
How-to - where it fits into life
Shop - using/acquiring services
Events - sale...
Measure
Roll out
ROI
Adjust
FaceBook friends
Flickr statistics
Twitter followers
Youtube subscribers
Google Analytics
Facebook statistics
Facebook Overview
Google Analytics
Remember, it’s SOCIAL MEDIA!
Engage!
● Contests
● Challenges
● Games
● Co-creators
Listen to your audience!
Thank You!
“It is better to have enough ideas for some of
them to be wrong, than to be always right by
having no ideas at ...
Resources
Images
https://www.flickr.com/photos/igorza76/
https://www.flickr.com/photos/tibzback/
https://www.flickr.com/ph...
Social Media for Non Profits 2014
Social Media for Non Profits 2014
Social Media for Non Profits 2014
Social Media for Non Profits 2014
Social Media for Non Profits 2014
Social Media for Non Profits 2014
Social Media for Non Profits 2014
Social Media for Non Profits 2014
Social Media for Non Profits 2014
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Social Media for Non Profits 2014

Social Media for Non-profits - Presentation at the National Association of Resource Conservation & Development Councils Conference in Mobile, AL, 2014.
Published on: Mar 3, 2016
Published in: Government & Nonprofit      
Source: www.slideshare.net


Transcripts - Social Media for Non Profits 2014

  • 1. Angela Doucet Rand, MLIS Doctoral Candidate in College of Education arand@southalabama.edu www.myusabc.com
  • 2. Social Media for Nonprofits
  • 3. : A Strategy for Using Social Media Audience - who are you talking to? Content - what is your message? Measure - what works? Engage - how can you increase your audience?
  • 4. Know your audience!
  • 5. Who’s Using What?
  • 6. Facebook, LinkedIn, Pinterest, Twitter, Instagram
  • 7. Content Promotional - features and benefits How-to - where it fits into life Shop - using/acquiring services Events - sales, booths, signings Share your experience
  • 8. Measure Roll out ROI Adjust FaceBook friends Flickr statistics Twitter followers Youtube subscribers Google Analytics
  • 9. Facebook statistics
  • 10. Facebook Overview
  • 11. Google Analytics
  • 12. Remember, it’s SOCIAL MEDIA!
  • 13. Engage! ● Contests ● Challenges ● Games ● Co-creators
  • 14. Listen to your audience!
  • 15. Thank You! “It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.” — Edward de Bono The Road Ahead
  • 16. Resources Images https://www.flickr.com/photos/igorza76/ https://www.flickr.com/photos/tibzback/ https://www.flickr.com/photos/freepress/ https://www.flickr.com/photos/iguanajo/ https://www.flickr.com/photos/tattoodjay/ https://www.flickr.com/photos/portland_mike/ Resources http://www.pewinternet.org/ http://www.councilofnonprofits.org/files/Convio _Social-Media-Guide.pdf arand@southalabama.edu http://www.slideshare.net/angelarand www.facebook.com/myusabc Twitter - @usabaldwin Pinterest - usabaldwin www.myusabc.com

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