Content Distribution
Across Key Social Platforms
@pinonatalie
#UBSOCIAL
What is Content Distribution?
@pinonatalie
#UBSOCIAL
Content Distribution Across Key Social Platforms
• Establishing KPI’s for your brand.
• Content is Key. Timing is Everyth...
Establishing KPI’s
For Your Brand
KPI = Key Performance Indicators
@pinonatalie
#UBSOCIAL
Establishing KPI’s For Your Brand
Brand Awareness
Interest
Desire
Action
@pinonatalie
#UBSOCIAL
Examples of Key Measurements:
Audience Engagement = Comments + Shares + Trackbacks
Total Views
Conversation Reach =
Shar...
Content is Key. Timing is
Everything.
@pinonatalie
#UBSOCIAL
Content Is Key
Define Target
Audience
•
•
25 – 60 years old
Household income
between $40,000$100,000
Define
Content To...
Timing Is Everything
Define The
Best Day
and Time
of Day to
Launch a
Campaign
Identify
Trending
Topics. Use
them to
your...
Key Aspects of Content
Distribution
@pinonatalie
#UBSOCIAL
Integrated Content Distribution
Social Media
Legal
Teleservices
Creative
PR
SEO
@pinonatalie
#UBSOCIAL
Integrated Content Distribution
Define Audience:
PR, SEO, Social
Team
Idea
Content Creation
Team: Creative,
PR, SEO, Leg...
Influencer Targeting
38 million 13-80
year olds in the
U.S. said their
purchasing
decisions were
influenced by social
medi...
What Are Influencers?
Individuals who have the power to affect purchase decisions of
others because of their (real or perc...
Research Tools for Influencer Targeting
@pinonatalie
#UBSOCIAL
Influencer Targeting
Identify Your
Brand’s
Current or
Potential
Influencer(s)
Introduce
Yourself
Research
Their Topics
...
Leverage Internal Resources
@pinonatalie
#UBSOCIAL
What Next? Keep It Up!
Brand
Awareness
Word of Mouth
Website
Conversions
(Sales)
Fan Growth
Brand/Content
Engagement
...
Key Takeaways
• Establish KPI’s For Your Brand
• Coordinate Content and Timing
• Integrate Your Content Creation and Dist...
Questions?
Presentation can be found at: Slideshare.net/ProgrexionMarketing
@pinonatalie
#UBSOCIAL
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Social Media Bootcamp-Natalie Pino Presentation, Progrexion

Social Media Bootcamp-2013! Natalie Pino, Progrexion, Presentation Content Distribution Across Key Social Platforms
Published on: Mar 3, 2016
Published in: Social Media      Business      Technology      
Source: www.slideshare.net


Transcripts - Social Media Bootcamp-Natalie Pino Presentation, Progrexion

  • 1. Content Distribution Across Key Social Platforms @pinonatalie #UBSOCIAL
  • 2. What is Content Distribution? @pinonatalie #UBSOCIAL
  • 3. Content Distribution Across Key Social Platforms • Establishing KPI’s for your brand. • Content is Key. Timing is Everything. • Key aspects of content distribution. • What next? Don’t let one interaction be the last interaction. @pinonatalie #UBSOCIAL
  • 4. Establishing KPI’s For Your Brand KPI = Key Performance Indicators @pinonatalie #UBSOCIAL
  • 5. Establishing KPI’s For Your Brand Brand Awareness Interest Desire Action @pinonatalie #UBSOCIAL
  • 6. Examples of Key Measurements: Audience Engagement = Comments + Shares + Trackbacks Total Views Conversation Reach = Share of Voice = Total People Participating Total Audience Exposure Brand Mentions Total Mentions (Brand + Competitors) *Models from Jeremiah Owyang of Silicon Valley, CA. @pinonatalie #UBSOCIAL
  • 7. Content is Key. Timing is Everything. @pinonatalie #UBSOCIAL
  • 8. Content Is Key Define Target Audience • • 25 – 60 years old Household income between $40,000$100,000 Define Content Topic Identify Best Format to Communicate Message • • Credit Repair Identify Best Channel to Distribute Message Content Creation Video @pinonatalie #UBSOCIAL
  • 9. Timing Is Everything Define The Best Day and Time of Day to Launch a Campaign Identify Trending Topics. Use them to your advantage. Distribute! Follow-Up (KPI’s) Celebrate and Move on. @pinonatalie #UBSOCIAL
  • 10. Key Aspects of Content Distribution @pinonatalie #UBSOCIAL
  • 11. Integrated Content Distribution Social Media Legal Teleservices Creative PR SEO @pinonatalie #UBSOCIAL
  • 12. Integrated Content Distribution Define Audience: PR, SEO, Social Team Idea Content Creation Team: Creative, PR, SEO, Legal Follow-Up Distribution: Internal Resources Social Media Press Release Paid Traffic (Ads) @pinonatalie #UBSOCIAL
  • 13. Influencer Targeting 38 million 13-80 year olds in the U.S. said their purchasing decisions were influenced by social media. Consumers are 71% more likely to make a purchase based on social media referrals. - Knowledge Networks 81% of US respondents indicated that friends’ social media posts directly influenced their purchase decision -Hubspot -Forbes @pinonatalie #UBSOCIAL
  • 14. What Are Influencers? Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. @pinonatalie #UBSOCIAL
  • 15. Research Tools for Influencer Targeting @pinonatalie #UBSOCIAL
  • 16. Influencer Targeting Identify Your Brand’s Current or Potential Influencer(s) Introduce Yourself Research Their Topics of Interest (fashion, sports, finance, etc.) Create Content Specifically Designed for Your Influencer(s) Distribute! Send Your Content Directly to Them. Target them, and their audience with ads. Rinse and Repeat for best results. @pinonatalie #UBSOCIAL
  • 17. Leverage Internal Resources @pinonatalie #UBSOCIAL
  • 18. What Next? Keep It Up! Brand Awareness Word of Mouth Website Conversions (Sales) Fan Growth Brand/Content Engagement Clicks to the Site @pinonatalie #UBSOCIAL
  • 19. Key Takeaways • Establish KPI’s For Your Brand • Coordinate Content and Timing • Integrate Your Content Creation and Distribution • Target Influencers • Leverage Internal Resources • Find What Works For You @pinonatalie #UBSOCIAL
  • 20. Questions? Presentation can be found at: Slideshare.net/ProgrexionMarketing @pinonatalie #UBSOCIAL

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