#multinetwork #nabshowNavigating Multi-Screen MonetizationChallengesMichael S. KazmierChief Technology OfficerVubiquity
Multi-screen Monetization Challenges Multi-screen poses numerous challenges Scheduling, Packaging and Offer Management ...
 Scheduling, Packaging and Offer Management Not all content is available on all platforms in the samewindow Consumers a...
 Content Preparation Content must be supported onall major platforms – thismeans Encoding and DRM! Content Preparation ...
 Metadata Considerations for Multi-screen Ubiquitous Search andDiscovery (EIDR) Flexible Poster Art Content Rights and...
 Advertising Complexities in Multi-screen Content is King Supporting programmer advertising is required Building a tru...
 Data, Analytics andReporting Data is valuable, but only ifits relative Tracking multi-screenperformance versus legacyd...
#multinetwork #nabshowThank Youmkazmier@vubiquity.comwww.vubiquity.com
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NAB 2013, Multi-network Forum - Vubiquity

Navigating Multi-Screen Monetization Challenges by Mike Kazmier Consumer awareness of multi-screen potential has grown rapidly with the proliferation of OTT services from global players such as Netflix. This awareness is creating demand for seamless access to content both inside and outside the home, independent of the device type, and impervious to geographical borders. They want, and expect, to view content on any device, engage with friends through social apps, and search an interactive program guide—all without a frustrating authentication process. Engagement and its measurement across devices is the new TV currency. Creating and operating these new distribution methods is, however, no easy task, even for the most innovative operator. At the Multi-network Solutions in the Real World Forum at NAB, attendees heard how operators are building their brands around consistent, high-quality user experience across devices to attract and retain engaged and loyal subscribers.
Published on: Mar 3, 2016
Published in: Technology      
Source: www.slideshare.net


Transcripts - NAB 2013, Multi-network Forum - Vubiquity

  • 1. #multinetwork #nabshowNavigating Multi-Screen MonetizationChallengesMichael S. KazmierChief Technology OfficerVubiquity
  • 2. Multi-screen Monetization Challenges Multi-screen poses numerous challenges Scheduling, Packaging and Offer Management Content Preparation Metadata Advertising Data, Analytics andReporting#multinetwork #nabshow
  • 3.  Scheduling, Packaging and Offer Management Not all content is available on all platforms in the samewindow Consumers are looking for content to be ubiquitous acrosstheir devices 2nd screens offer a tremendous opportunity to presentmultiple offers and increase ARPU#multinetwork #nabshowAny Network Any Device Any Business ModelMulti-screen Monetization Challenges
  • 4.  Content Preparation Content must be supported onall major platforms – thismeans Encoding and DRM! Content Preparation mustinclude support for Advertising#multinetwork #nabshow New standards affectingmultiscreen monetization: Captioning: CEA-608,SMPTE Timed Text, SRT,iTT, SCC Cablelabs Real-timeEvent Signaling andManagementMulti-screen Monetization Challenges
  • 5.  Metadata Considerations for Multi-screen Ubiquitous Search andDiscovery (EIDR) Flexible Poster Art Content Rights andRestrictions Enhanced, extended anddeep Metadata#multinetwork #nabshowTMMulti-screen Monetization Challenges
  • 6.  Advertising Complexities in Multi-screen Content is King Supporting programmer advertising is required Building a trusted ecosystem Consistency in campaigns Reporting and Affidavits Client side or network side ad insertion?#multinetwork #nabshowProgram Air Time C3 AAIM workflow with DAICapture LiveFeed/IngestMulti-screen Monetization Challenges
  • 7.  Data, Analytics andReporting Data is valuable, but only ifits relative Tracking multi-screenperformance versus legacydistribution New reporting requirements Devices, geolocation, totalsession time, etc.#multinetwork #nabshowMulti-screen Monetization Challenges
  • 8. #multinetwork #nabshowThank Youmkazmier@vubiquity.comwww.vubiquity.com

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