Preventing Dead Spots
in your Video
What Good Looks Like
The perfect video sustains the Viewer’s full & undivided attention
- for the full length of the vid...
What each Dead Spot costs you
Videos cost £1,000 a minute.
Loss of audience attention can cost you £10,000s
- and you m...
4 Reasons why video companies create Dead Spots
They don’t do it deliberately
Neither do you.
It happens when
● Everyo...
How to identify a potential Dead Spot
At the planning & storyboard stages of the production - look for:
● Mixed meanings...
3 Ways to stop Dead Spots
Check 1: Ensure the pictures, spoken words, and captions all perfectly match to deliver the sam...
Summary
The 1st 50% of the Dead Spot problem is fixed simply by being aware of the possibility of Dead Spots.
Common sen...
Contact
For a Marketing Video with no Dead Spots - contact Studio Rossiter
Look at video samples on the website and see ...
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Preventing Dead Spots in Your Video

Preventing Dead Spots in Your Video - a simple guide to planning your video so that viewer watch your full message - right to the end. To learn more about marketing video go to http://www.rossiterandco.com/marketing-video-production
Published on: Mar 4, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Preventing Dead Spots in Your Video

  • 1. Preventing Dead Spots in your Video
  • 2. What Good Looks Like The perfect video sustains the Viewer’s full & undivided attention - for the full length of the video What is a Dead Spot A Dead Spot is a part of a video lasting 3-10 seconds where the Viewer loses interest, because: ● the section is boring and unappealing ● the meaning is mixed, ambiguous or confusing ● the Viewer is required to think or deduce the meaning.
  • 3. What each Dead Spot costs you Videos cost £1,000 a minute. Loss of audience attention can cost you £10,000s - and you may never know it’s happening. Once a viewer hits a Dead Spot you may never win back their full undivided attention
  • 4. 4 Reasons why video companies create Dead Spots They don’t do it deliberately Neither do you. It happens when ● Everyone is focusing their attention on the more glamorous or critical parts of the video message ● There’s a big rush to complete the video, so thoroughness is set aside ● The video company don’t properly understand the audience or the topic ● Mixed meanings are not detected
  • 5. How to identify a potential Dead Spot At the planning & storyboard stages of the production - look for: ● Mixed meanings where the spoken words & images don’t perfectly match ● Mixed meanings where the spoken words & captions don’t match ● Mixed meanings where the screen is split into 2 or more screens. People can only see one thing at a time. ● Boring or prescriptive areas of the script, where extra creativity is required to make it more watchable ● Areas where the meaning is complex, and need simplifying NB: In a TV documentary with a captive home audience, these things don’t matter so much. In a corporate video, with an impatient busy audience, every second counts.
  • 6. 3 Ways to stop Dead Spots Check 1: Ensure the pictures, spoken words, and captions all perfectly match to deliver the same meaning. Check 2: Ensure the boring parts are identified early and insert some extra creativity to brighten them up - making them more appealing & watchable. Check 3: Ensure every sentence is fundamentally simple. Don’t force the audience to think. Anticipate by doing all these checks in the early pre-production stages. It’s harder to fix once the video is made.
  • 7. Summary The 1st 50% of the Dead Spot problem is fixed simply by being aware of the possibility of Dead Spots. Common sense automatically kicks in. The 2nd 50% is fixed by applying the 3 checks above 1 - Eliminate mixed meanings 2 - Be creative in the boring bits 3 - KISS. Keep it simple - always.
  • 8. Contact For a Marketing Video with no Dead Spots - contact Studio Rossiter Look at video samples on the website and see for yourself http://www.rossiterandco.com

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