Press note and news article
It has informatin
Published on: Mar 4, 2016
Transcripts - Press note and news article
Press Release (Note) and News Article
Press note is a memorandum written for the
outside world and not for internal circulation
It is memorandum written to convey
newsworthy information to the public.
Writing effective press release
Be attentive to your press release contents
Choose newsworthy news
The purpose is to convey fresh information to the
A good press release answers to all “Wh” questions,
providing media all the related information.
A press release is different from an advertisement.
The head line and the first paragraph should
carry the essence of the news.
The rest of release gives detailed information.
Do not start with weak opening.
Write for the media
The media would use your news with no
It would be used as a base material for the
news by the journalists.
In both the cases try to write according to the
way you wish it to published.
All that excites you need not be a news
Think of the interest of the audience.
See, someone else found your story interesting?
Make sure that your announcement has some
news values such as timeliness, uniqueness and
something really unusual.
Focus on the aspects of your news that truly set
you apart from everyone.
Does your press note demonstrate?
Indentify the problem and think why your solution
is the right solution
Say how you fulfill the needs and desires.
Use real life examples to powerfully convey the
benefits of using your product or service.
If you have already achieved something significant
tell the cause and effect.
Stick to the facts
Tell the truth.
Avoid fluff, embellishments and exaggerations.
Pick an angle
Try to make your press release timely.
Relate your news to current events or social
issues if possible.
Use active voice
Avoid passive voice
Active voice make your release lively.
“The PM overlooked in the Raja issue”
“The raja’s matter was overlooked by the PM”
Never be verbose
Use words precisely
Avoid using unnecessary adjectives, flowery
language, or redundant expressions.
Tell the story in fewer possible words.
Speak plainly, using common language –
language of people.
Avoid the hype (excitement)
Your credibility will be destroyed if you use a
bunch of hype.
Get written permission before including
information or quotes from the
affiliates/employees of other organization.
Never submit a press release in all UPPER CASE or
lower case letters. Use mixed case.
Write your release on word processor not online.
Follow – write, print, proof read, rewrite/edit.
Should be in more than one paragraph
Include a one-paragraph summary. Not including
summary may lessen the effectiveness of your
Do not include your e-mail ID in the body of the
All upper case characters (even the headline
should be in proper case)
Correct the grammatical errors.
Press releases are not advertisements.
Make sure that your press release is formatted
according as you intended.
Let your sentence wraps (completes) naturally.
Thanks a lot for patient hearing