Welcome
Press Release (Note) and News Article
 Press release
 Press note is a memorandum written for the
outside world and not for internal circulation
 It is memora...
 Writing effective press release
 Be attentive to your press release contents
 Choose newsworthy news
 The purpose is to convey fresh information to the
public
 A good press release answers to all ...
 Apt beginning
 The head line and the first paragraph should
carry the essence of the news.
 The rest of release gives ...
 Write for the media
 The media would use your news with no
modifications.
Or
 It would be used as a base material for ...
 All that excites you need not be a news
 Think of the interest of the audience.
 See, someone else found your story in...
 Does your press note demonstrate?
 Indentify the problem and think why your solution
is the right solution
 Say how yo...
 Stick to the facts
 Tell the truth.
 Avoid fluff, embellishments and exaggerations.
 Pick an angle
 Try to make your...
 Use active voice
 Avoid passive voice
 Active voice make your release lively.
“The PM overlooked in the Raja issue”
In...
 Never be verbose
 Use words precisely
 Avoid using unnecessary adjectives, flowery
language, or redundant expressions....
 Avoid the hype (excitement)
 Your credibility will be destroyed if you use a
bunch of hype.
 Get permission
 Get writ...
 Never submit a press release in all UPPER CASE or
lower case letters. Use mixed case.
 Write your release on word proce...
 All upper case characters (even the headline
should be in proper case)
 Correct the grammatical errors.
 Press release...
Thanks a lot for patient hearing
Press note and news article
Press note and news article
of 18

Press note and news article

It has informatin
Published on: Mar 4, 2016
Published in: Education      
Source: www.slideshare.net


Transcripts - Press note and news article

  • 1. Welcome
  • 2. Press Release (Note) and News Article
  • 3.  Press release  Press note is a memorandum written for the outside world and not for internal circulation  It is memorandum written to convey newsworthy information to the public.
  • 4.  Writing effective press release  Be attentive to your press release contents
  • 5.  Choose newsworthy news  The purpose is to convey fresh information to the public  A good press release answers to all “Wh” questions, providing media all the related information.  A press release is different from an advertisement.
  • 6.  Apt beginning  The head line and the first paragraph should carry the essence of the news.  The rest of release gives detailed information.  Do not start with weak opening.
  • 7.  Write for the media  The media would use your news with no modifications. Or  It would be used as a base material for the news by the journalists.  In both the cases try to write according to the way you wish it to published.
  • 8.  All that excites you need not be a news  Think of the interest of the audience.  See, someone else found your story interesting?  Make sure that your announcement has some news values such as timeliness, uniqueness and something really unusual.  Focus on the aspects of your news that truly set you apart from everyone.
  • 9.  Does your press note demonstrate?  Indentify the problem and think why your solution is the right solution  Say how you fulfill the needs and desires.  Use real life examples to powerfully convey the benefits of using your product or service.  If you have already achieved something significant tell the cause and effect.
  • 10.  Stick to the facts  Tell the truth.  Avoid fluff, embellishments and exaggerations.  Pick an angle  Try to make your press release timely.  Relate your news to current events or social issues if possible.
  • 11.  Use active voice  Avoid passive voice  Active voice make your release lively. “The PM overlooked in the Raja issue” Instead “The raja’s matter was overlooked by the PM”
  • 12.  Never be verbose  Use words precisely  Avoid using unnecessary adjectives, flowery language, or redundant expressions.  Tell the story in fewer possible words.  Avoid jargon.  Speak plainly, using common language – language of people.
  • 13.  Avoid the hype (excitement)  Your credibility will be destroyed if you use a bunch of hype.  Get permission  Get written permission before including information or quotes from the affiliates/employees of other organization.
  • 14.  Never submit a press release in all UPPER CASE or lower case letters. Use mixed case.  Write your release on word processor not online. Follow – write, print, proof read, rewrite/edit.  Should be in more than one paragraph  Include a one-paragraph summary. Not including summary may lessen the effectiveness of your news.  Do not include your e-mail ID in the body of the release.
  • 15.  All upper case characters (even the headline should be in proper case)  Correct the grammatical errors.  Press releases are not advertisements.  Make sure that your press release is formatted according as you intended.  Let your sentence wraps (completes) naturally.
  • 16. Thanks a lot for patient hearing