Politics, politicians and the news media in
presentation about how the news media in the Czech republic works and how to deal with them.
Published on: Mar 4, 2016
Transcripts - Politics, politicians and the news media in
Politics, politicians and The News media in Europe and in the Czech Republic how to not get mad from them PhDr. Vojtěch Bednář www.medialni-poradce.cz
1Our topics 1. The role of News media and how they play it 2. News media in the Czech Republic 3. News media and politicians – hard relationship 4. Personal media skills – how to communicate with journalist
2Do we need them?
3Principal roles of news media1. To provide information2. To entertain3. To educate
41. To provide information to the publicsuch information: - must be interesting (!) - must be relevant (??) - must be balanced (???) - must be objective (?!)
6News media are high ethical and serious Here is missing picture which could be offensive to you but was not offensive to one of the biggest newspaper in the United Kingdom.
72. To entertain More then 90% of news media content is either pure entertainment, or so-called infotainment
83. To educate Embedded video: http://www.youtube.com/watch?v=TIZKIV0eE4U must see
9 Part II. News media in the Czech Republic(we use it as example, similar state of things is in most developed countries)
10 General types of news media (by the form of ownership)1. Public media (not state)2. Private media (media corporations)3. Independent media
111. Public media
122. Private media corporations
133. Independent media Thousands others (most online)
14Main trends 1. Go online 2. Reader does not willing to pay for content 3. Sales of printed news dropping down 4. Quality of content is still dropping down 5. High fluctuation of personnel 6. Almost no requirements for personnel 7. High level of aggregation 8. Media – content disconnection 9. Must satisfy „fast user“ 10. High level of destructive concurrency
153. News media and politicians hard relationship
16we need them – they need us
17we have to:- provide news media with information- give journalists our opinion- answer their questionswhy to do this?- because news media in democratic country is main (andin most cases only) way how to inform our citizens aboutour work.
18they have to- ask questions and then interpret them- find our weaknesses- investigate, judge, sometimes execute uswhy they do this?- because politicians are for most journalists main reasonfor their work. Without them they could be useless
19Media regulation and censorshipEvery developed country is regulating electronicmedia which uses public broadcastingfrequencies.No democratic country is applying censorship tomedia content, except for content which would beharmful, representing some types ofpornography, excessive violence, or hate.
20Summary- News media play extreme important role in developed democratic country- Journalists need politicians and vice versa- For most citizens news media represents most important way how to get informed- Media must criticize politicians
214. Personal media skills how to communicate with journalist?
22Key principles:- journalist is not your business partner- you have not last word- you should not try to force him to anything- journalist is like keyhole to the public- journalist will make interpretation of you
23Best practices:- be short- have few „key topics“ and „key words“- repeat important information- use simple language- have patience, it will pay off- keep smiling- have precisely limited time for journalists
24Let’s try it