Presenting Business Casesand Solutions
Steps to Present the Business Case 1. Understand the Perceptions 2. Enlist Business Allies 3. Test Your Message 4. Hold th...
Preparing for the Meeting
Understand the Perceptions• Review any previous presentations that have been given on the subject• Engage informal influe...
Enlist Business Allies • Use business allies to provide more than one dimension to your presentation • Present the probl...
Test Your Message• Enlist a few people, some supportive of your cause and some against it and ask them to preview your pr...
Hold the Calls• It’s a fair assumption that your target audience has a lot of demands for their time during the day• Ensu...
During the Presentation
Stick to the Facts• Avoid trying to over educate your audience on detailed processes or technology• Focus on the risks of...
Make the Problem “Real”• Discussing a problem that is abstract will draw the statement ‘This isn’t happening yet, so why ...
Do NOT Improvise• Before your meeting prepare a best case, worst case, and likely case scenario• Do not develop “What if”...
Insist on Immediate Action• Avoid trying to tell your audience how to do their job, and what their priorities should be• ...
Have a Clear Next Step• Provide a single recommended solution and the reasons that that solution is recommended• Ask that...
Questions and Discussion
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Presenting Business Cases

A step by step guide on how to make your business cases stand out.
Published on: Mar 4, 2016
Source: www.slideshare.net


Transcripts - Presenting Business Cases

  • 1. Presenting Business Casesand Solutions
  • 2. Steps to Present the Business Case 1. Understand the Perceptions 2. Enlist Business Allies 3. Test Your Message 4. Hold the Calls 5. Stick to the Facts 6. Make the Problem ‘Real’ 7. Do NOT Improvise 8. Insist on Immediate Action 9. Have a Clear Next Step
  • 3. Preparing for the Meeting
  • 4. Understand the Perceptions• Review any previous presentations that have been given on the subject• Engage informal influencers on the audience of the presentation to gain insight to the audiences understanding of the system / problem• Research the background of the audience to understand their concern points
  • 5. Enlist Business Allies • Use business allies to provide more than one dimension to your presentation • Present the problem as robust as possible • Ensure to list the support of as many business allies as possible as well as their reasons for being behind the project
  • 6. Test Your Message• Enlist a few people, some supportive of your cause and some against it and ask them to preview your presentation• Deliver the presentation to your test group
  • 7. Hold the Calls• It’s a fair assumption that your target audience has a lot of demands for their time during the day• Ensure there is only one agenda item on the meeting where you intend to present• If you target audience has personal assistants then work with them• If your target audience manages their own schedule it may warrant a one on one discussion before the presentation
  • 8. During the Presentation
  • 9. Stick to the Facts• Avoid trying to over educate your audience on detailed processes or technology• Focus on the risks of continuing on with the existing process or system• Use your business allies to help your expand on your risks and consequences of remaining with the existing process or system
  • 10. Make the Problem “Real”• Discussing a problem that is abstract will draw the statement ‘This isn’t happening yet, so why should we make changes?’• Bring strong visuals to your presentation• Research examples of companies where catastrophic systems or process failure caused severe consequences to customers
  • 11. Do NOT Improvise• Before your meeting prepare a best case, worst case, and likely case scenario• Do not develop “What if” scenarios on the fly, they will likely be vague and built on opinion instead of facts• Only speak to your prepared cases if the topic is brought up by the audience• Be prepared to defend your best case, worst case, and likely case scenario assumptions and expected outcomes
  • 12. Insist on Immediate Action• Avoid trying to tell your audience how to do their job, and what their priorities should be• Ensure your presentation is infused with a sense of urgency around the problem you are describing• Provide a static timeline and make sure you highlight risk and cost changes as time goes by• Be prepared to defend how your timeline was created and what your sources for escalating risk or costs are
  • 13. Have a Clear Next Step• Provide a single recommended solution and the reasons that that solution is recommended• Ask that your audience sell the project upwards to their managers or executives• Ensure that the audience understands how imperative it is that they take the next step or provide their support to the solution and business case
  • 14. Questions and Discussion

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