“President Awareness Survey”
The U.S. President has the highest recognition rate
 [Research Summary]
 100% of Thai could...
 [Research Design]
Research Method Online Research
Fieldwork Period 25th – 26th August, 2015
Research Area Thailand, Indo...
[Research Details]
Q. Please tell us who is the Prime Minister of Thailand2015? (SA)
100% of Thai could recognize Thailand...
Q. Please tell us whois the President of Indonesia2015? (SA)
99% of Indonesian know that Jokowi is the president of the co...
Q. Please tell us who is the Prime Minister of Vietnam2015? (SA)
More than 90% of Vietnamese could recognize their Prime M...
Q. Please tell us whois the president of UnitedStates of America 2015?(SA)
Over 95% of respondents know, who the President...
Q. Please tell us who is the Prime Ministerof Japan 2015? (SA)
Mr. Abe is surprisingly well known in Vietnam, more than 85...
Q. Please tell us whois the President of China2015? (SA)
Mr. Xi Jinping is not well known in Thailand, only 29.6% could re...
Q. Please tell us whois the Prime Ministerof SouthKorea 2015? (SA)
Ms. Park Geun-Hye recorded average 46.0% correct rate w...
Photo reference
PrayutChan-o-cha : http://www.lokwannee.com/web2013/?p=162181
JokoWidodo : http://www.indonesia-investment...
[About W&SMarket Research]
PT. Nusaresearch isadigital marketingproviderinSoutheastAsiaunderthe parentcompanyW&S
HoldingIn...
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President Awareness Survey between 3 countries

- 100% of Thai could recognize the Thailand Prime Minister - 99% of Indonesian know that Jokowi is the president of the country - More than 90% of Vietnamese could recognize their Prime Minister - Over 95% of respondents know, who the President of the U.S. is Mr. Abe is surprisingly well known in Vietnam, more than 85% of Vietnamese know him as a Prime Minister of Japan - Mr. Xi Jinping is not well known in Thailand, only 29.6% could recognize him. - Ms. Park Geun-Hye recorded average 46.0% correct rate within respondent groups.
Published on: Mar 4, 2016
Published in: Data & Analytics      
Source: www.slideshare.net


Transcripts - President Awareness Survey between 3 countries

  • 1. “President Awareness Survey” The U.S. President has the highest recognition rate  [Research Summary]  100% of Thai could recognizethe Thailand Prime Minister  99% of Indonesian know thatJokowiis the presidentof the country  More than 90% of Vietnamese could recognize their Prime Minister  Over 95% of respondents know, who the Presidentof the U.S. is  Mr. Abe is surprisingly well known in Vietnam, more than 85% of Vietnamese know him as a Prime Minister of Japan  Mr. Xi Jinping is not well known in Thailand, only 29.6% could recognize him.  Ms. Park Geun-Hyerecorded average 46.0% correctratewithin respondentgroups. W&S Group provides Digital Marketing Services in the Southeast Asia. With the offices cover Vietnam, Indonesia, and Thailand. PT. Nusaresearch (Indonesia) under W&S Holdings Inc. (URL: http://www.nusaresearch.com, Head Office: Jakarta, Indonesia, CEO: Mr. Shinichiro Kikuchi) conducted a survey, aimed to compared the awareness rate among 3 countries; Thailand, Indonesia, and Vietnam. Those males and females who age above 17, in the topic of “President Awareness Report”
  • 2.  [Research Design] Research Method Online Research Fieldwork Period 25th – 26th August, 2015 Research Area Thailand, Indonesia, and Vietnam Respondent Criteria Male & Female, who aged above 17 years old Questionnaire type Single answer type with 5 picture choices for each question Quota Gender X Age X Area of Living Sample Size 2,400 samples (800 Samples in each country) 17 – 19 y/o 20 – 24 y/o 25 – 29 y/o 30 y/o and above Male 100 100 100 100 Female 100 100 100 100
  • 3. [Research Details] Q. Please tell us who is the Prime Minister of Thailand2015? (SA) 100% of Thai could recognize Thailand Prime Minister IndonesiaandVietnampopulationdo nothave highawarenessaboutThailandPrime Minister,theyonly recordedscore 31.5% and 32.1% respectively. Total Thailand Indonesia Vietnam N % N % N % N % Total 1309 54.5% 800 100.0% 252 31.5% 257 32.1% Male 17-19 153 51.0% 100 100.0% 28 28.0% 25 25.0% 20-24 175 58.3% 100 100.0% 40 40.0% 35 35.0% 25 – 29 171 57.0% 100 100.0% 31 31.0% 40 40.0% 30- 166 55.3% 100 100.0% 25 25.0% 41 41.0% Female 17-19 154 51.3% 100 100.0% 30 30.0% 24 24.0% 20-24 164 54.7% 100 100.0% 40 40.0% 24 24.0% 25 – 29 170 56.7% 100 100.0% 35 35.0% 35 35.0% 30- 156 52.0% 100 100.0% 23 23.0% 33 33.0% N=2400 54.5% 100.0% 31.5% 32.1%
  • 4. Q. Please tell us whois the President of Indonesia2015? (SA) 99% of Indonesian know that Jokowi is the president of the country Amongrespondents,onlyafewThai (21.3%) gotthe rightanswer,while almosthalf of Vietnamese (42.3%) couldgetthe right answer. Total Thailand Indonesia Vietnam N % N % N % N % Total 1300 54.2% 170 21.3% 792 99.0% 338 42.3% Male 17-19 164 54.7% 15 15.0% 99 99.0% 50 50.0% 20-24 161 53.7% 18 18.0% 99 99.0% 44 44.0% 25 – 29 158 52.7% 22 22.0% 100 100.0% 36 36.0% 30- 157 52.3% 21 21.0% 99 99.0% 37 37.0% Female 17-19 155 51.7% 17 17.0% 100 100.0% 38 38.0% 20-24 170 56.7% 24 24.0% 98 98.0% 48 48.0% 25 – 29 178 59.3% 37 37.0% 98 98.0% 43 43.0% 30- 157 52.3% 16 16.0% 99 99.0% 42 42.0% N=2400 54.2% 21.3% 99.0% 42.3%
  • 5. Q. Please tell us who is the Prime Minister of Vietnam2015? (SA) More than 90% of Vietnamese could recognize their Prime Minister 93.1% of VietnampopulationknowwhotheirPrime Ministeris,Mr.NguyenTanDung.While Thai and Indonesiangotthe rightanswerat32.0% and 46.0% respectively Total Thailand Indonesia Vietnam N % N % N % N % Total 1369 57.0% 256 32.0% 368 46.0% 745 93.1% Male 17-19 177 59.0% 32 32.0% 49 49.0% 96 96.0% 20-24 178 59.3% 33 33.0% 49 49.0% 96 96.0% 25 – 29 174 58.0% 34 34.0% 45 45.0% 95 95.0% 30- 158 52.7% 30 30.0% 33 33.0% 95 95.0% Female 17-19 163 54.3% 27 27.0% 46 46.0% 90 90.0% 20-24 173 57.7% 35 35.0% 49 49.0% 89 89.0% 25 – 29 183 61.0% 36 36.0% 55 55.0% 92 92.0% 30- 163 54.3% 29 29.0% 42 42.0% 92 92.0% N=2400 57.0% 32.0% 46.0% 93.1%
  • 6. Q. Please tell us whois the president of UnitedStates of America 2015?(SA) Over 95% of respondents know, who the President of the U.S. is Presidentof the UnitedStatesof Americaisthe most popularPresidentinthe world,He recorded96.6% correct rate. Total Thailand Indonesia Vietnam N % N % N % N % Total 2318 96.6% 747 93.4% 790 98.8% 781 97.6% Male 17-19 287 95.7% 89 89.0% 99 99.0% 99 99.0% 20-24 292 97.3% 96 96.0% 99 99.0% 97 97.0% 25 – 29 289 96.3% 92 92.0% 99 99.0% 98 98.0% 30- 294 98.0% 98 98.0% 99 99.0% 97 97.0% Female 17-19 286 95.3% 88 88.0% 99 99.0% 99 99.0% 20-24 288 96.0% 92 92.0% 98 98.0% 98 98.0% 25 – 29 293 97.7% 97 97.0% 99 99.0% 97 97.0% 30- 289 96.3% 95 95.0% 98 98.0% 96 96.0% N=2400 96.6% 93.4% 98.8% 97.6%
  • 7. Q. Please tell us who is the Prime Ministerof Japan 2015? (SA) Mr. Abe is surprisingly well known in Vietnam, more than 85% of Vietnamese know him as a Prime Minister of Japan Mr. ShinzoAbe recorded71.8%correct rate,his rate is quite highamongrespondents.WhileThai (65.6%) andIndonesian(62.6%) have almostthe same level of awarenessonhim. Total Thailand Indonesia Vietnam N % N % N % N % Total 1723 71.8% 525 65.6% 501 62.6% 697 87.1% Male 17-19 209 69.7% 55 55.0% 63 63.0% 91 91.0% 20-24 240 80.0% 73 73.0% 75 75.0% 92 92.0% 25 – 29 218 72.7% 67 67.0% 62 62.0% 89 89.0% 30- 211 70.3% 75 75.0% 49 49.0% 87 87.0% Female 17-19 186 62.0% 50 50.0% 49 49.0% 87 87.0% 20-24 215 71.7% 66 66.0% 64 64.0% 85 85.0% 25 – 29 221 73.7% 72 72.0% 68 68.0% 81 81.0% 30- 223 74.3% 67 67.0% 71 71.0% 85 85.0% N=2400 71.8% 65.6% 62.6% 87.1%
  • 8. Q. Please tell us whois the President of China2015? (SA) Mr. Xi Jinping is not well known in Thailand, only 29.6% could recognize him. By average 45.2% of Indonesia,ThailandandVietnampopulation know whothe Presidentof Chinais. Vietnamgotthe highestcorrectrate with54.6%, followedbyIndonesia51.3% and Thailand29.6% Total Thailand Indonesia Vietnam N % N % N % N % Total 1084 45.2% 237 29.6% 410 51.3% 437 54.6% Male 17-19 140 46.7% 24 24.0% 58 58.0% 58 58.0% 20-24 144 48.0% 36 36.0% 57 57.0% 51 51.0% 25 – 29 138 46.0% 27 27.0% 54 54.0% 57 57.0% 30- 142 47.3% 35 35.0% 42 42.0% 65 65.0% Female 17-19 109 36.3% 13 13.0% 50 50.0% 46 46.0% 20-24 139 46.3% 38 38.0% 49 49.0% 52 52.0% 25 – 29 141 47.0% 41 41.0% 55 55.0% 45 45.0% 30- 131 43.7% 23 23.0% 45 45.0% 63 63.0% N=2400 45.2% 29.6% 51.3% 54.6%
  • 9. Q. Please tell us whois the Prime Ministerof SouthKorea 2015? (SA) Ms. Park Geun-Hye recorded average 46.0% correct rate within respondent groups. Ms. Park Geun-Hye recorded average 58% correct score amongVietnamese,while Thai andIndonesian have almostthe same rate at 39.4% and 40.5% respectively Total Thailand Indonesia Vietnam N % N % N % N % Total 1103 46.0% 315 39.4% 324 40.5% 464 58.0% Male 17-19 136 45.3% 33 33.0% 40 40.0% 63 63.0% 20-24 138 46.0% 39 39.0% 41 41.0% 58 58.0% 25 – 29 142 47.3% 43 43.0% 38 38.0% 61 61.0% 30- 137 45.7% 46 46.0% 30 30.0% 61 61.0% Female 17-19 137 45.7% 38 38.0% 43 43.0% 56 56.0% 20-24 134 44.7% 37 37.0% 47 47.0% 50 50.0% 25 – 29 145 48.3% 43 43.0% 47 47.0% 55 55.0% 30- 134 44.7% 36 36.0% 38 38.0% 60 60.0% N=2400 46.0% 39.4% 40.5% 58.0%
  • 10. Photo reference PrayutChan-o-cha : http://www.lokwannee.com/web2013/?p=162181 JokoWidodo : http://www.indonesia-investments.com/news/news-columns/remarkable- news-indonesia-to-insult-or-criticize-the-president/item5819 NguyenTanDung : http://ndh.vn/thu-tuong-nguyen-tan-dung-khong-dung-ngan-sach-xu-ly-no- xau-20141119060554713p4c149.news Barack Obama : http://www.sigmalive.com/en/news/international/132599/barack-obama- urges-britain-to-remain-in-eu ShinzoAbe : http://www.vocfm.co.za/abe-to-issue-ww2-anniversary-remarks/ Xi Jinping : http://www.financialbio.com/technology/chinas-head-xi-jinping-to-visit- boeing-co-nyseba-and-microsoft-corporation-nasdaqmsft-7570.html Park Gyuen-Hye : http://tribune.com.pk/story/701784/s-korean-president-sorry-for-ferry- disaster/
  • 11. [About W&SMarket Research] PT. Nusaresearch isadigital marketingproviderinSoutheastAsiaunderthe parentcompanyW&S HoldingInc.inJapan.Currentlyithas three officescoverthree countriesinVietnam, Indonesia,and Thailand,withthe largestpanelistsin SoutheastAsia;400,000 members.Ourcore businessesare 1) Market researchbusiness(bothqualitative andquantitativeresearch) 2) Digital marketingbusiness [For more information,please contact] Jason(Researchplanner) PT. Nusaresearch Contact: 21H, Grand Slipi Tower,Jl.S.ParmanKav.22 - 24, Slipi,JakartaBarat11480, Jakarta,Indonesia. Email: jason@nusaresearch.com Website:https://www.nusaresearch.com

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