“President Awareness Survey”
The U.S. President has the highest recognition rate
 [Research Summary]
 100% of Thai could...
 [Research Design]
Research Method Online Research
Fieldwork Period 25th – 26th August, 2015
Research Area Thailand, Indo...
[Research Details]
Q. Please tell us who is the Prime Minister of Thailand 2015? (SA)
100% of Thai could recognize Thailan...
Q. Please tell us who is the President of Indonesia 2015? (SA)
99% of Indonesian know that Jokowi is the president of the ...
Q. Please tell us who is the Prime Minister of Vietnam 2015? (SA)
More than 90% of Vietnamese could recognize their Prime ...
Q. Please tell us who is the president of United States of America 2015? (SA)
Over 95% of respondents know, who the Presid...
Q. Please tell us who is the Prime Minister of Japan 2015? (SA)
Mr. Abe is surprisingly well known in Vietnam, more than 8...
Q. Please tell us who is the President of China 2015? (SA)
Mr. Xi Jinping is not well known in Thailand, only 29.6% could ...
Q. Please tell us who is the Prime Minister of South Korea 2015? (SA)
Ms. Park Geun-Hye recorded average 46.0% correct rat...
Photo reference
Prayut Chan-o-cha : http://www.lokwannee.com/web2013/?p=162181
Joko Widodo : http://www.indonesia-investme...
[About W&S Co., Ltd. (Thailand)]
W&S Co., Ltd. is a digital marketing provider in Southeast Asia under the parent company ...
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President survey

A survey conducted in three countries on the topic of country leaders.
Published on: Mar 4, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - President survey

  • 1. “President Awareness Survey” The U.S. President has the highest recognition rate  [Research Summary]  100% of Thai could recognize the Thailand Prime Minister  99% of Indonesian know that Jokowi is the president of the country  More than 90% of Vietnamese could recognize their Prime Minister  Over 95% of respondents know, who the President of the U.S. is  Mr. Abe is surprisingly well known in Vietnam, more than 85% of Vietnamese know him as a Prime Minister of Japan  Mr. Xi Jinping is not well known in Thailand, only 29.6% could recognize him.  Ms. Park Geun-Hye recorded average 46.0% correct rate within respondent groups. W&S Group provides Digital Marketing Services in the Southeast Asia. With the offices cover Vietnam, Indonesia, and Thailand. W&S Co., Ltd. (Thailand) under W&S Holdings Inc. (URL: http://www.yimresearch.com, Head Office: Bangkok, Thailand, CEO: Mr. Yoshio Fujii) conducted a survey, aimed to compared the awareness rate among 3 countries; Thailand, Indonesia, and Vietnam. Those males and females who age above 17, in the topic of “President Awareness Report”
  • 2.  [Research Design] Research Method Online Research Fieldwork Period 25th – 26th August, 2015 Research Area Thailand, Indonesia, and Vietnam Respondent Criteria Male & Female, who aged above 17 years old Questionnaire type Single answer type with 5 picture choices for each question Quota Gender X Age X Area of Living Sample Size 2,400 samples (800 Samples in each country) 17 – 19 y/o 20 – 24 y/o 25 – 29 y/o 30 y/o and above Male 100 100 100 100 Female 100 100 100 100
  • 3. [Research Details] Q. Please tell us who is the Prime Minister of Thailand 2015? (SA) 100% of Thai could recognize Thailand Prime Minister Indonesia and Vietnam population do not have high awareness about Thailand Prime Minister, they only recorded score 31.5% and 32.1% respectively. Total Thailand Indonesia Vietnam N % N % N % N % Total 1309 54.5% 800 100.0% 252 31.5% 257 32.1% Male 17-19 153 51.0% 100 100.0% 28 28.0% 25 25.0% 20-24 175 58.3% 100 100.0% 40 40.0% 35 35.0% 25 – 29 171 57.0% 100 100.0% 31 31.0% 40 40.0% 30- 166 55.3% 100 100.0% 25 25.0% 41 41.0% Female 17-19 154 51.3% 100 100.0% 30 30.0% 24 24.0% 20-24 164 54.7% 100 100.0% 40 40.0% 24 24.0% 25 – 29 170 56.7% 100 100.0% 35 35.0% 35 35.0% 30- 156 52.0% 100 100.0% 23 23.0% 33 33.0% N=2400 54.5% 100.0% 31.5% 32.1%
  • 4. Q. Please tell us who is the President of Indonesia 2015? (SA) 99% of Indonesian know that Jokowi is the president of the country Among respondents, only a few Thai (21.3%) got the right answer, while almost half of Vietnamese (42.3%) could get the right answer. Total Thailand Indonesia Vietnam N % N % N % N % Total 1300 54.2% 170 21.3% 792 99.0% 338 42.3% Male 17-19 164 54.7% 15 15.0% 99 99.0% 50 50.0% 20-24 161 53.7% 18 18.0% 99 99.0% 44 44.0% 25 – 29 158 52.7% 22 22.0% 100 100.0% 36 36.0% 30- 157 52.3% 21 21.0% 99 99.0% 37 37.0% Female 17-19 155 51.7% 17 17.0% 100 100.0% 38 38.0% 20-24 170 56.7% 24 24.0% 98 98.0% 48 48.0% 25 – 29 178 59.3% 37 37.0% 98 98.0% 43 43.0% 30- 157 52.3% 16 16.0% 99 99.0% 42 42.0% N=2400 54.2% 21.3% 99.0% 42.3%
  • 5. Q. Please tell us who is the Prime Minister of Vietnam 2015? (SA) More than 90% of Vietnamese could recognize their Prime Minister 93.1% of Vietnam population know who their Prime Minister is, Mr. Nguyen Tan Dung. While Thai and Indonesian got the right answer at 32.0% and 46.0% respectively Total Thailand Indonesia Vietnam N % N % N % N % Total 1369 57.0% 256 32.0% 368 46.0% 745 93.1% Male 17-19 177 59.0% 32 32.0% 49 49.0% 96 96.0% 20-24 178 59.3% 33 33.0% 49 49.0% 96 96.0% 25 – 29 174 58.0% 34 34.0% 45 45.0% 95 95.0% 30- 158 52.7% 30 30.0% 33 33.0% 95 95.0% Female 17-19 163 54.3% 27 27.0% 46 46.0% 90 90.0% 20-24 173 57.7% 35 35.0% 49 49.0% 89 89.0% 25 – 29 183 61.0% 36 36.0% 55 55.0% 92 92.0% 30- 163 54.3% 29 29.0% 42 42.0% 92 92.0% N=2400 57.0% 32.0% 46.0% 93.1%
  • 6. Q. Please tell us who is the president of United States of America 2015? (SA) Over 95% of respondents know, who the President of the U.S. is President of the United States of America is the most popular President in the world, He recorded 96.6% correct rate. Total Thailand Indonesia Vietnam N % N % N % N % Total 2318 96.6% 747 93.4% 790 98.8% 781 97.6% Male 17-19 287 95.7% 89 89.0% 99 99.0% 99 99.0% 20-24 292 97.3% 96 96.0% 99 99.0% 97 97.0% 25 – 29 289 96.3% 92 92.0% 99 99.0% 98 98.0% 30- 294 98.0% 98 98.0% 99 99.0% 97 97.0% Female 17-19 286 95.3% 88 88.0% 99 99.0% 99 99.0% 20-24 288 96.0% 92 92.0% 98 98.0% 98 98.0% 25 – 29 293 97.7% 97 97.0% 99 99.0% 97 97.0% 30- 289 96.3% 95 95.0% 98 98.0% 96 96.0% N=2400 96.6% 93.4% 98.8% 97.6%
  • 7. Q. Please tell us who is the Prime Minister of Japan 2015? (SA) Mr. Abe is surprisingly well known in Vietnam, more than 85% of Vietnamese know him as a Prime Minister of Japan Mr. Shinzo Abe recorded 71.8% correct rate, his rate is quite high among respondents. While Thai (65.6%) and Indonesian (62.6%) have almost the same level of awareness on him. Total Thailand Indonesia Vietnam N % N % N % N % Total 1723 71.8% 525 65.6% 501 62.6% 697 87.1% Male 17-19 209 69.7% 55 55.0% 63 63.0% 91 91.0% 20-24 240 80.0% 73 73.0% 75 75.0% 92 92.0% 25 – 29 218 72.7% 67 67.0% 62 62.0% 89 89.0% 30- 211 70.3% 75 75.0% 49 49.0% 87 87.0% Female 17-19 186 62.0% 50 50.0% 49 49.0% 87 87.0% 20-24 215 71.7% 66 66.0% 64 64.0% 85 85.0% 25 – 29 221 73.7% 72 72.0% 68 68.0% 81 81.0% 30- 223 74.3% 67 67.0% 71 71.0% 85 85.0% N=2400 71.8% 65.6% 62.6% 87.1%
  • 8. Q. Please tell us who is the President of China 2015? (SA) Mr. Xi Jinping is not well known in Thailand, only 29.6% could recognize him. By average 45.2% of Indonesia, Thailand and Vietnam population know who the President of China is. Vietnam got the highest correct rate with 54.6%, followed by Indonesia 51.3% and Thailand 29.6% Total Thailand Indonesia Vietnam N % N % N % N % Total 1084 45.2% 237 29.6% 410 51.3% 437 54.6% Male 17-19 140 46.7% 24 24.0% 58 58.0% 58 58.0% 20-24 144 48.0% 36 36.0% 57 57.0% 51 51.0% 25 – 29 138 46.0% 27 27.0% 54 54.0% 57 57.0% 30- 142 47.3% 35 35.0% 42 42.0% 65 65.0% Female 17-19 109 36.3% 13 13.0% 50 50.0% 46 46.0% 20-24 139 46.3% 38 38.0% 49 49.0% 52 52.0% 25 – 29 141 47.0% 41 41.0% 55 55.0% 45 45.0% 30- 131 43.7% 23 23.0% 45 45.0% 63 63.0% N=2400 45.2% 29.6% 51.3% 54.6%
  • 9. Q. Please tell us who is the Prime Minister of South Korea 2015? (SA) Ms. Park Geun-Hye recorded average 46.0% correct rate within respondent groups. Ms. Park Geun-Hye recorded average 58% correct score among Vietnamese, while Thai and Indonesian have almost the same rate at 39.4% and 40.5% respectively Total Thailand Indonesia Vietnam N % N % N % N % Total 1103 46.0% 315 39.4% 324 40.5% 464 58.0% Male 17-19 136 45.3% 33 33.0% 40 40.0% 63 63.0% 20-24 138 46.0% 39 39.0% 41 41.0% 58 58.0% 25 – 29 142 47.3% 43 43.0% 38 38.0% 61 61.0% 30- 137 45.7% 46 46.0% 30 30.0% 61 61.0% Female 17-19 137 45.7% 38 38.0% 43 43.0% 56 56.0% 20-24 134 44.7% 37 37.0% 47 47.0% 50 50.0% 25 – 29 145 48.3% 43 43.0% 47 47.0% 55 55.0% 30- 134 44.7% 36 36.0% 38 38.0% 60 60.0% N=2400 46.0% 39.4% 40.5% 58.0%
  • 10. Photo reference Prayut Chan-o-cha : http://www.lokwannee.com/web2013/?p=162181 Joko Widodo : http://www.indonesia-investments.com/news/news-columns/remarkable- news-indonesia-to-insult-or-criticize-the-president/item5819 Nguyen Tan Dung : http://ndh.vn/thu-tuong-nguyen-tan-dung-khong-dung-ngan-sach-xu-ly-no- xau-20141119060554713p4c149.news Barack Obama : http://www.sigmalive.com/en/news/international/132599/barack-obama- urges-britain-to-remain-in-eu Shinzo Abe : http://www.vocfm.co.za/abe-to-issue-ww2-anniversary-remarks/ Xi Jinping : http://www.financialbio.com/technology/chinas-head-xi-jinping-to-visit- boeing-co-nyseba-and-microsoft-corporation-nasdaqmsft-7570.html Park Gyuen-Hye : http://tribune.com.pk/story/701784/s-korean-president-sorry-for-ferry- disaster/
  • 11. [About W&S Co., Ltd. (Thailand)] W&S Co., Ltd. is a digital marketing provider in Southeast Asia under the parent company W&S Holding, Inc. in Japan. Currently it has three offices cover three countries in Vietnam, Indonesia, and Thailand, with the largest panelists in Southeast Asia; 370,000 members. Our core businesses are 1) Market research business (both qualitative and quantitative research) 2) Digital marketing business [For more information, please contact] Pakawat Wangsanuwat (Business Development Executive) W&S Co., Ltd. Contact: 18th Floor, Two Pacific Place Building, 142 Sukhumvit Road, Klongtoey Subdistrict, Klongtoey District, Bangkok, Thailand 10110 Email: Pakawat@yimresearch.com Website: https://www.yimresearch.com

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