Blogging for Impact
Why Blog?
“A new paradigm of research communications has grown up – one that
de-emphasizes the traditional journals route,...
Water Land and Ecosystem Vision:
A world in which agriculture thrives within
vibrant ecosystems, where communities have
hi...
• Screen shot of WLE Blog
Blogs create a dialogue
AgEco Blog
• Discussion
• Knowledge sharing
• Partnership
engagement
“Scalar Disconnect”
Paper Downloads
0
10
20
30
40
50
60
70
80
90
100
Downloads
Before Blog
680
After Blog
Why blog?
Testimonials
From Bloggers
3,479 people from 67 countries have visited my blog. The AgEco blog
has brought in a lot of new...
Creating a Community
WLE
Partners
Local NGOs &
research orgs
Universities
Ministries
Journalist/
Media
Who: Writing
worksh...
Theme Months
• Past:
– Ecosystem Services
– Landscapes
• This year:
– Resilience (May)
– Family Farming (June)
– Rural/Urb...
Types of Blog Posts
• Opinion pieces
• Critical
reflections/analysis
from events/fieldwork
• Reviews of recently
published...
How to write a good blog post
• 3 Main Points
• Introductory Paragraph
• Short sentences/paragraphs
• Evidence
• Limit sci...
How to design, and extend,
great content experience:
A culinary, somewhat cautionary, tale
Water, Lands and Ecosystems-ILR...
Prepare 6 ingredients
• Branding
• Appetizing
• Digestible
• Nourishing
• Mobile
• Lasting
Branding
Make it
BRANDED
• Colour
• Pictures
• Style guide
• Blog guidelines
• Categories/tags
• Workflows
Appetizing
Make it
APPETIZING
• Pretty setting
• Tasty nibbles
• Pithy headlines
• Arresting pictures
• Engaging
captions
• Punchy qu...
Digestible
Make it
DIGESTIBLE
• Arresting facts
• Memorable quotes
• Trenchant summaries
• Embedded videos
• Witty remarks
• (Parenth...
Nourishing
Make it
NOURISHING
• Tell stories
• State facts
• Read others
• Link others
• Quote others
• Credit others
• Make it perso...
Mobile
Make it
MOBILE
• Email
• iPads / Tablets
• iPhones
• Smart phones
• Dumb phones
• Websites
• Radio / TV
Lasting
Make it
LASTING
• Twitter
• Tumblr
• LinkedIn
• Facebook
• Google+
• Website
• Enews
• Storify
• RebelMouse
Acknowledgments
• ILRI KMIS / Angela Nekessa, Ben
Hack
• ILRI bloggers / Paul Karaimu
• CGIAR, WLE / Abby Waldorf
THANK YOU
The presentation has a Creative Commons licence. You are free to re-use or distribute this work, provided credit is given ...
Exercise: Intro Paragraph
• Saturday March 22nd is World Water Day
on Water and Energy
Key Kenya Facts
• More than 75% of ...
Using social media to promote blog posts
Tezira Lore
http://aghealth.wordpress.com/2013/07/11/food-safety-on-the-agenda-at-fara-meeting-on-agriculture-in-africa
As a reader: U...
Connect your blog to social networking sites
In Wordpress, go to Settings >> Sharing
Impact
Wider reach
Can engage with different audiences
Ripple effect (content goes "viral")
Discussion
• When you visit a blog, what information
are you looking for?
• How do you cope in areas with poor
internet co...
Contact Us
ILRI Clippings/ILRI News:
Susan Macmillan
s.macmillan@cgiar.org
Agriculture and Ecosystems Blog:
Abby Waldorf
a...
Nairobi ILRI-WLE: Blogging for Impact
Nairobi ILRI-WLE: Blogging for Impact
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Nairobi ILRI-WLE: Blogging for Impact

Blogging for Impact - learn how to blog for impact using examples from WLE's Agriculture and Ecosystems Blog, advise on blog content from Susan MacMillan of ILRI and on using social media to promote blog posts from Tezira Lore of ILRI.
Published on: Mar 3, 2016
Published in: Social Media      
Source: www.slideshare.net


Transcripts - Nairobi ILRI-WLE: Blogging for Impact

  • 1. Blogging for Impact
  • 2. Why Blog? “A new paradigm of research communications has grown up – one that de-emphasizes the traditional journals route, and re-prioritizes faster, real-time academic communication in which blogs play a critical intermediate role. They link to research reports and articles on the one hand, and they are linked to from Twitter, Facebook and Google+ news-streams and communities. So in research terms blogging is quite simply, one of the most important things that an academic should be doing right now” -London School of Economics Blog
  • 3. Water Land and Ecosystem Vision: A world in which agriculture thrives within vibrant ecosystems, where communities have higher incomes, improved food security and the ability to continuously improve their lives
  • 4. • Screen shot of WLE Blog
  • 5. Blogs create a dialogue
  • 6. AgEco Blog • Discussion • Knowledge sharing • Partnership engagement
  • 7. “Scalar Disconnect” Paper Downloads 0 10 20 30 40 50 60 70 80 90 100 Downloads Before Blog 680 After Blog
  • 8. Why blog?
  • 9. Testimonials From Bloggers 3,479 people from 67 countries have visited my blog. The AgEco blog has brought in a lot of new voices that you would not have had in IWMI if you were just talking to yourself. The blog by Stephen Carr has had more than 800 views in just one week! – Aditi Mukherji, ICIMOD “If I put my research on the Agriculture and Ecosystems blog, I am contacted more often by people interested in my research” - IWMI India From a commenter: If I were not a professor here at ISU I would come and work for you - I just read the Ag and Ecosystems Blog you posted and went on to send it to students in my class on Resources of Developing Countries.
  • 10. Creating a Community WLE Partners Local NGOs & research orgs Universities Ministries Journalist/ Media Who: Writing workshops Field visits Blog Themed Months Thru:
  • 11. Theme Months • Past: – Ecosystem Services – Landscapes • This year: – Resilience (May) – Family Farming (June) – Rural/Urban Myths (Sept) – RRR (Oct) • Suggest a theme!
  • 12. Types of Blog Posts • Opinion pieces • Critical reflections/analysis from events/fieldwork • Reviews of recently published journal articles or books
  • 13. How to write a good blog post • 3 Main Points • Introductory Paragraph • Short sentences/paragraphs • Evidence • Limit scientific jargon
  • 14. How to design, and extend, great content experience: A culinary, somewhat cautionary, tale Water, Lands and Ecosystems-ILRI Blogging Workshop ILRI Nairobi 21 March 2014 Susan MacMillan  ILRI Public Awareness
  • 15. Prepare 6 ingredients • Branding • Appetizing • Digestible • Nourishing • Mobile • Lasting
  • 16. Branding
  • 17. Make it BRANDED • Colour • Pictures • Style guide • Blog guidelines • Categories/tags • Workflows
  • 18. Appetizing
  • 19. Make it APPETIZING • Pretty setting • Tasty nibbles • Pithy headlines • Arresting pictures • Engaging captions • Punchy quotes • „Display text‟ • Spot colour
  • 20. Digestible
  • 21. Make it DIGESTIBLE • Arresting facts • Memorable quotes • Trenchant summaries • Embedded videos • Witty remarks • (Parenthetical remarks) • Symmetries / Poetries • Jargon/acronym free
  • 22. Nourishing
  • 23. Make it NOURISHING • Tell stories • State facts • Read others • Link others • Quote others • Credit others • Make it personal • Make it new • End it well
  • 24. Mobile
  • 25. Make it MOBILE • Email • iPads / Tablets • iPhones • Smart phones • Dumb phones • Websites • Radio / TV
  • 26. Lasting
  • 27. Make it LASTING • Twitter • Tumblr • LinkedIn • Facebook • Google+ • Website • Enews • Storify • RebelMouse
  • 28. Acknowledgments • ILRI KMIS / Angela Nekessa, Ben Hack • ILRI bloggers / Paul Karaimu • CGIAR, WLE / Abby Waldorf
  • 29. THANK YOU
  • 30. The presentation has a Creative Commons licence. You are free to re-use or distribute this work, provided credit is given to ILRI. better lives through livestock ilri.org
  • 31. Exercise: Intro Paragraph • Saturday March 22nd is World Water Day on Water and Energy Key Kenya Facts • More than 75% of Kenya is dryland • Energy comes from Uganda which comes from the Nile
  • 32. Using social media to promote blog posts Tezira Lore
  • 33. http://aghealth.wordpress.com/2013/07/11/food-safety-on-the-agenda-at-fara-meeting-on-agriculture-in-africa As a reader: Use sharing buttons
  • 34. Connect your blog to social networking sites In Wordpress, go to Settings >> Sharing
  • 35. Impact Wider reach Can engage with different audiences Ripple effect (content goes "viral")
  • 36. Discussion • When you visit a blog, what information are you looking for? • How do you cope in areas with poor internet connectivity? • What do you think about creating a section of the blog on Africa?
  • 37. Contact Us ILRI Clippings/ILRI News: Susan Macmillan s.macmillan@cgiar.org Agriculture and Ecosystems Blog: Abby Waldorf a.waldorf@cgiar.org

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