Nada’s Italy
Will Brooks, Tessa Davis, Justin Molloy, Cassie Nordyke
Company Analysis
 Mission – Nada’s Italy helps people experience
the authentic Italian lifestyle by traveling in a
sma...
Target Market
Demographics
• 45-75
• Income $70,000 +
• Marital
Status/Companion
• Family
Psychographics Geographic...
Arrive Magazine
Arrive Magazine
 90% took one or more domestic air trips during
the year
 On average took three international air tri...
San Diego Magazine
411,000 +
San Diegans
200,000 Readers
41,821 Circulation
42,000
E-newsletters
25,000 social
med...
San Diego Magazine
Age
Median Age ……………….… 47
Age 45-54 …………………..… 27%
Age 55-65 …………………..… 21%
See magazine as:
Inf...
Website
 Landing page
 Easier for customers to find prices
 Videos tab
 Pictures tab
 Sponsors tab
Videos
 1/week for a month leading to their tour
 Starts with a welcome video from Nada informing
them about their to...
Cooking Classes
 Build future target market
 Gain new customer base
 JWU – Cooking/Culture class
 FREE PR!
Online Magazine
 Issuu Magazine
 http://issuu.com/cassn/docs/nada_s_italy_mag
 Follow up “The tour never ends”
Facebook
 Italian Recipes
 Culture information
 “Where is Nada?”
Time Line
January
March
Ad	launch
for	San
Diego
Magazine
February April
June December
May July
Au...
Budget
 Given: $20,000 - $25,000
 Arrive Magazine
 Full Page $14,858
 San Diego Magazine
 Full Page $7,410
Questions
of 15

Nada's Italy

The States leading Small Tours company, Nada's Italy, wanted to expand its market, this is how we did it.
Published on: Mar 3, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Nada's Italy

  • 1. Nada’s Italy Will Brooks, Tessa Davis, Justin Molloy, Cassie Nordyke
  • 2. Company Analysis  Mission – Nada’s Italy helps people experience the authentic Italian lifestyle by traveling in a small group tour Strengths • Small tours • Knowledgeable Staff • Constant Updates • Culture oriented accommodations Weaknesses • Utilization of marketing tools • Manpower • Follow up • Image Opportunities • Expand to other countries • Updating tours • Utilization of local opportunities • Partnered with airlines Threats • Entering her niche market • Economic downfall • Future generation trends • Weather
  • 3. Target Market Demographics • 45-75 • Income $70,000 + • Marital Status/Companion • Family Psychographics Geographic's • Culture • “Young Forever” • Change the World • Immediate gratification • Spending Power • Based out of Charlotte • San Diego • East Cost
  • 4. Arrive Magazine
  • 5. Arrive Magazine  90% took one or more domestic air trips during the year  On average took three international air trips per year  Arrive business readers spend $6,000 per vacations travel
  • 6. San Diego Magazine 411,000 + San Diegans 200,000 Readers 41,821 Circulation 42,000 E-newsletters 25,000 social media followers 139,000 Online visitors
  • 7. San Diego Magazine Age Median Age ……………….… 47 Age 45-54 …………………..… 27% Age 55-65 …………………..… 21% See magazine as: Informative ............................. 97% Credible .................................. 96% Authoritative............................ 85% Enjoyable….............................. 94% Trustworthy ............................... 93% Contains useful ads.................. 74% Travel Average spent on travel greater than $5,000 ................... 41% Plan to take a trip/vacation/ cruise in the next 12 months........69% Travel 1-5 times for pleasure .......72% Household Income Average household income.....$220,000 Greater than $100,000 .....................89% Market demographic - 14% Greater than $150,000....................75.0% Market demographic - 4% Greater than $200,000...................20.1% Market demographic - 5%
  • 8. Website  Landing page  Easier for customers to find prices  Videos tab  Pictures tab  Sponsors tab
  • 9. Videos  1/week for a month leading to their tour  Starts with a welcome video from Nada informing them about their tour guide  Weekly videos will be informing them about their trip or Italy itself  Tour guides will do videos as well introducing themselves  Will make experience more welcoming
  • 10. Cooking Classes  Build future target market  Gain new customer base  JWU – Cooking/Culture class  FREE PR!
  • 11. Online Magazine  Issuu Magazine  http://issuu.com/cassn/docs/nada_s_italy_mag  Follow up “The tour never ends”
  • 12. Facebook  Italian Recipes  Culture information  “Where is Nada?”
  • 13. Time Line January March Ad launch for San Diego Magazine February April June December May July August September October November Ad launch for Arrive Magazine Release Videos for Traditions of Tuscany & Italian Treasures & Northern Delights Release Videos for Girls Gone Italian / Traditions of Tuscany / Jewels of the Amalfi Coast / Italian Treasures Release Videos for Girls Gone Italian Release Videos for Traditions of Tuscany / Italian Treasures Release Videos for Traditions of Tuscany / Jewels of the Amalfi Cost / Italian Treasures Release Videos for Traditions of Tuscany / Jewels of the Amalfi Coast / Italian Treasures & Seacret Escape Release Videos for Italian Treasures
  • 14. Budget  Given: $20,000 - $25,000  Arrive Magazine  Full Page $14,858  San Diego Magazine  Full Page $7,410
  • 15. Questions

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