Nancy & Alec MICROSOFT
Published on: Mar 3, 2016
Transcripts - Nancy & Alec MICROSOFT
Social Media & Anthropology
The irresistible rise ofSocialCommunicationInfluencing conversation, not monologueConnectionFocused, not all over the placeCommunityPurpose, not advertising
But why?Gender SpecificSameness: 2 000 000 + 20 000 + 200 + 20Differences: culturally defined roles & needs
Brain matters 2 000 000 20 000 200 20
Compete & Win Connect & Maintain
… and how – Culture matters How are How are they How does women active active by age? activity differ by in Social culture? Networks?
India: Facebook & Orkut69% male, 31% female users on Facebook50% are under 25 years old Source: Facebakers & TechCrunch
Same genders & differentculture Men continue to Family Control compete Private is public – Women continue to therefore public is private connect
And… Y?Generation Y & ZMillennial perspectivesNew Super-ConsumersDon’t underestimate Gen X
How are we changing?Listen firstEngage & dialogueSeducesecondHonest, authentic, open Source: The OPEN Brand: Digital Trends by Resource Interactive
… and what does it mean foryou? Is Social Is Social Can you drivechanging the way changing the profit in this new you market? way you landscape? measure? Digital traces Predictive models Targeted attractors
So what is next? ARE YOU ENCHANTING? 1.0 ARE YOU IN CONTEXT? ARE YOU CONNECTING? 1.0
Understanding whyand how femalesengage in socialnetworks will helpyou exceed men’sexpectations.