Click2Call Rivals Live Call Transfers for Best ROI
For Immediate Release
October 15th
, 2014
According to BIA Kelsey resea...
Forbes article assessing the value of inbound calling for the expanded growth of small businesses
showed that Pay per Call...
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Press release click2 call rivals live call transfers for best roi

Click2Call rivals live call transfers
Published on: Mar 4, 2016
Published in: Marketing      
Source: www.slideshare.net


Transcripts - Press release click2 call rivals live call transfers for best roi

  • 1. Click2Call Rivals Live Call Transfers for Best ROI For Immediate Release October 15th , 2014 According to BIA Kelsey research statistics, mobile searches resulting in calls to businesses using click2call advertising resulted in 40,000 calls while live call transfers using other inbound methods could only account for 38,000 calls in the year 2014. When Wesley Yuhn was asked which of the two advertising approaches worked best, the answer was spontaneous, “they can work in tandem very effectively as well as separately for specialized services or products”. What the two methodologies do have in common, however, is the ability to speak to a potential customer with regards to the company product or services. With both the methods, it’s the customer response teams that are tasked with conversion as well as lending a positive experience to the customer that results in improved customer loyalty. What the two strategies fail to share is the immediacy of desire to purchase on the part of the caller. Deciding on whether to increase the budget for click2call advertising versus pay per call with a live call transfer will depend on the products and services on offer. For example, according to National Mortgage Professional magazine, the most lucrative marketing strategy in 2014 for mortgage companies is the use of Pay per Call advertising supported by immediate Live Call Transfers. The statistics has been overwhelmingly positive: a one-week snapshot of a mortgage company using live transfer leads documented 49 calls. From those calls, as per latest reports, 6 applications were completed, 12 resulted in call-back leads and ten ended up being pitched only calls. For the naïve, being able to complete six applications is approximately 8% ROI in one week which pays for the advertising.
  • 2. Forbes article assessing the value of inbound calling for the expanded growth of small businesses showed that Pay per Call was credited with a 50% growth rate among companies offering subprime mortgages while a 52% increase in growth was typical in insurance companies. On the other side of the equation, Click2Call did equally as well especially for retailers selling particular products and services. BIA/Kelsey’s 2012 study specified that desktop searches for products and services of all types averaged a 7% call rate. By contrast, Click2Call advertising for smartphones showed a 57% call rate and of those inbound calls, 87% resulted in immediate conversions. Forbes magazine extrapolated in their assessment that the number of inbound calls from either Click2Call or live transfer leads will top 40 Billion by the end of 2014 and 70 Billion by 2018 in the U.S. alone. When considering the amount of traffic on an international scale, the results triple in a matter of no time. As Mr. Yuhn stated, “Companies that differentiate their brand by offering new methods of interaction and use marketing expertise for multiple marketing solutions are those who will gain significant market shares in the next few years. Companies that procrastinate and fall into the comfort of resisting the notion of changes in the market are going to be out of step and playing catch up.” All experts agree that the selection of an experienced marketing agency that has its fingers on the pulse of the latest schemes and knows how to develop a marketing strategy that works for each industry is essential to a positive experience.

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