BUILDING SCHOOL
WEBSITES AROUND
...
BUILDING SCHOOL
WEB STRATEGY AROUND
PARTICIPATION
Session Outline
What is web participation ?
Who is participating online?
Building online participation.
...
What does it look like ?
is this Participation?
annual monthly
views
sessions pages
visits
hits
...
is viewing your site participating?
12,000
Total
...
The goal today is engagement
an inquiry is engagement.
70
60
50
40
30
20
10
0
Sept Oct ...
a log-in is engagement.
St. Paul’s
Mar 10
comment = engagement.
=
WHIPPLEHILL
comment = engagement.
50
38
25
13
0
...
Student
Teacher
Alum
Parent
Head of School
Parent
...
Kim, how does this fit with
Proctor’s advancement -
stewardship model ?
WHIPPLEHILL
Let’s switch gears and talk about the
people we’re trying to
engage
...
Alumni/ae
Parent
Parent
of Alum
WHIPPLEHILL
How to steward
is who to steward.
20% Donors20%
...
How to steward $977,001
is who to steward. 2008/09 Annual Fund...
$916,190
top 221 donors
+ $1,000
Box
1
$916,190
top 221 donors
Alumni
Parents
71
Current
58 ...
221 Donors
ALMOST
1/2
27
+ $10,000
Box
...
ts
Who are these 27 donors?
8 Current Parents 8 Past Parents
10 Alumni/ae 1 Friend
All 27 have e-mail,
but how about ?
12
All 27 have e-mail,
but how about ?
6
This gives us
permission to
play
because we know
who is playing.
Building Online Participation
More users
Viral upside
Cool factor
Better tools
Social
...
Number of Users Factor
350,000,000 10.9 x...
1. BLOGGING 2. SOCIAL NETWORKING
3. BROADCASTING 4. PHOTO SH A R I NG
1. BLOGGING 2. SOCIAL NETWORKING
3. BROADCASTING 4. PHOTO SH A R I NG
Blogging
2000-2010
Posts per year
200
180
160
140
120
100
80
60
40
20
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
=
WHAT PEOPLE ARE SAYING ... 5/23/2003 at 1:26:46 PM -
...
WHAT PEOPLE ARE SAYING ...
5/24/2003 at 11:33:34 PM -
...
• Chuck’s Corners are written to specifically
reinforce key nostalgic themes
• Provide transparency and authentici...
WHAT PEOPLE ARE SAYING ...
1/17/2010 at 5:02:22 PM - Alice Martin
wonderful article, wonderfu...
Micro-Blogging
“Ambient Awareness”
“Brave New World of Digital Intimacy”, Clive Thompson
...
Sociologists have long found that “weak ties”
greatly expand your ability to solve problems.
“Brave New World of Digita...
3 ways your school can use Twitter :
Single User Twitter List #Search
Set u...
440
26 Box 1
Parents
26 of 51 Leadership
Parents
are on Twitter
Students
Current Parents
Alumni
Faculty/Staff
...
Broadcasting
• Allows an auditory experience
- almost like being there!
• Embed podcast into customized
stewardship push pa...
flickr/chuckbwill
flickr/daniel_manning
Social Networking
Number of Users Factor
350,000,000 6x
53,000,000 1x
Evolution 2008 - groups
Proctor
...
flickr/chuckbwill
flickr/chuckbwill
935 Fans
Alumni Fans
89%
facebook flickr/chuckbwill
Interactions
flickr/chuckbwill
Photo Sharing
user Proctor
Academy group
member
...
Homepage
Proctor
Archives
members
user Proctor
Academy
...
Archives
Archives
flickr.com/proctorarchives
</presentation>
04
20
</done>
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
NAIS Building School Websites Around Participation
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NAIS Building School Websites Around Participation

Travis Warren (WhippleHill) and Kim Hurlbutt (Proctor) at NAIS in San Francisco Feb 2010
Published on: Mar 3, 2016
Published in: Business      Technology      
Source: www.slideshare.net


Transcripts - NAIS Building School Websites Around Participation

  • 1. BUILDING SCHOOL WEBSITES AROUND PARTICIPATION Thursday 1:30PM - 2:30PM Communications and Advancement Travis Warren President WhippleHill, Inc. Kim Hurlbutt Director of Stewardship Proctor Academy, NH 2010 NAIS Annual Conference | San Francisco, CA | Feb 24-26, 2010
  • 2. BUILDING SCHOOL WEB STRATEGY AROUND PARTICIPATION
  • 3. Session Outline What is web participation ? Who is participating online? Building online participation. WHIPPLEHILL
  • 4. What does it look like ?
  • 5. is this Participation?
  • 6. annual monthly views sessions pages visits hits unique daily monthly impressions
  • 7. is viewing your site participating? 12,000 Total 9,000 6,000 Unique 3,000 0 07 07 07 07 07 07 07 07 07 07 07 08 08 20 20 20 20 20 20 20 20 20 20 20 20 20 1 1 r1 1 1 l1 1 1 1 1 1 1 1 b ar ay n g p ct v c n b Ju Ap No De Ju Ja Au Fe Se Fe O M M Source: Eagle Hill School (August 2007 - February 2008) OMNITURE
  • 8. The goal today is engagement
  • 9. an inquiry is engagement. 70 60 50 40 30 20 10 0 Sept Oct Nov Dec Jan Feb 2006/07 2007/08
  • 10. a log-in is engagement. St. Paul’s Mar 10
  • 11. comment = engagement. = WHIPPLEHILL
  • 12. comment = engagement. 50 38 25 13 0 8 08 08 08 08 09 9 09 09 9 9 00 00 00 00 20 20 20 20 20 20 20 r2 2 2 r2 n g ct c b ril ne st er Ap be De Ju Au Fe Ap gu O ob Ju m Au ct ce O De Source: Proctor Academy/Chuck’s Corner Commnets (April 2008 - December 2009)
  • 13. Student Teacher Alum Parent Head of School Parent Candidate of Alum WHIPPLEHILL
  • 14. Kim, how does this fit with Proctor’s advancement - stewardship model ? WHIPPLEHILL
  • 15. Let’s switch gears and talk about the people we’re trying to engage WHIPPLEHILL
  • 16. Alumni/ae Parent Parent of Alum WHIPPLEHILL
  • 17. How to steward is who to steward. 20% Donors20% 80% Dollars Vilfredo Pareto, 1848-1923 Pareto principle applied to advancement 90% of your support comes from 10% of your donors.
  • 18. How to steward $977,001 is who to steward. 2008/09 Annual Fund $60,811 356 Non-Leadership donors 6% 94% $916,190 221 Leadership donors 0% 94% of support comes from 38% of donors.
  • 19. $916,190 top 221 donors + $1,000 Box 1
  • 20. $916,190 top 221 donors Alumni Parents 71 Current 58 Parents 71 Alumni
  • 21. 221 Donors ALMOST 1/2
  • 22. 27 + $10,000 Box LEADERSHIP DONORS 1A Total Giving to Proctor = 16.8 MILLION Average Retention Rate = 10 Years!
  • 23. ts Who are these 27 donors? 8 Current Parents 8 Past Parents 10 Alumni/ae 1 Friend
  • 24. All 27 have e-mail, but how about ? 12
  • 25. All 27 have e-mail, but how about ? 6
  • 26. This gives us permission to play
  • 27. because we know who is playing.
  • 28. Building Online Participation More users Viral upside Cool factor Better tools Social Media Your Website Better filter Better privacy Better brand control Fewer passwords WHIPPLEHILL
  • 29. Number of Users Factor 350,000,000 10.9 x 75,000,000 2.3 x 53,000,000 1.6 x 32,000,000 1.0 x source: http://en.wikipedia.org/wiki/List_of_social_networking_websites WHIPPLEHILL
  • 30. 1. BLOGGING 2. SOCIAL NETWORKING 3. BROADCASTING 4. PHOTO SH A R I NG
  • 31. 1. BLOGGING 2. SOCIAL NETWORKING 3. BROADCASTING 4. PHOTO SH A R I NG
  • 32. Blogging
  • 33. 2000-2010
  • 34. Posts per year 200 180 160 140 120 100 80 60 40 20 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
  • 35. =
  • 36. WHAT PEOPLE ARE SAYING ... 5/23/2003 at 1:26:46 PM - OLIN POTTER AS A MEMBER OF CLASS OF 43 I 12/3/2002 at 1:00:00 AM - TOO COMPLETED A ROW BOAT OF David Goodsell WHAT LOOKS TO BE THE SAME: I never knew this piece of history about my STEAM BENT OAK RIBS WITH father. I am so amazed that he did such a EDGE-NAILED PLANKS (TOUGH TO wonderful thing so many years ago. Wow TRIM TO SHAPE) IT HAD A LITTLE how exciting to see this happening. To all SKEG, FLOATED WELL BUT WAS A the students at Proctor I commend you on BIT TIPPY. COULD PROBABLY FIND your fine work. You are true Gentlemen A PHOTO OF IT IN USE IF THERE IS and Ladies. Keep sailing!!!!!!! Ahoy There ANY INTEREST. OLIN POTTER Mates David E Goodsell Ft Worth, Texas 3/9/2003 at 1:00:00 AM - Nancy (Heywood) Boileau It was so nice to turn over the boat to where it was built by my cousin Fred Goodsell. It makes our hearts warm to know this was the right thing to do for our lost families. We hope to see the little boat on our swing through New England this coming Fall. Paul & Nancy Boileau Burlington, Vermont
  • 37. WHAT PEOPLE ARE SAYING ... 5/24/2003 at 11:33:34 PM - Alfred Goodsell I received the invite from Lou and if it was 5/24/2003 at 8:43:45 PM - in my power to be there I would, however Ruth & Rex McVay my thoughts are with you at Proctor on How wonderful of all of you to restore the 14th, Olin I know that you will be Alfred Goodsells little boat and to honor there so you can speak for me . Those him by bringing the "Little Boat Home "on were some of the Happiest days of my your reunion. We all wish his health would life being a part of the student body at allow him to be there-his spirit will be I am Proctor with the teachers Roland {PETE} sure of that. We are very proud of him and Burbank and his wife Connie, Lee Henry, happy for him to be able to hear about this Bill Holts, Lyle Farrell , and Cap't. Rounds honor. Thank you Procter. Sincerely Alfed in the Shop. I wouldn't give the memories Goodsells sister and brother in-law. up for the world, and I am so happy to be a part of the Proctor History. 11/16/2007 at 7:40:36 PM - Connie Cauchon Thanks for making my father a real piece of history. He has always been a special person to me but this makes him more special than ever. Thanks again for restoring his Little Boat.
  • 38. • Chuck’s Corners are written to specifically reinforce key nostalgic themes • Provide transparency and authenticity through frequency • Share the blog if the topic highlights an alum or their specific interest. Engage! • Learn alumni interests from comments and use for future stewardship
  • 39. WHAT PEOPLE ARE SAYING ... 1/17/2010 at 5:02:22 PM - Alice Martin wonderful article, wonderful young man...from his completely unbiased grandparents! 1/17/2010 at 4:53:01 PM - Deborah Wessells Nice article about a wonderful young man (my great nephew).
  • 40. Micro-Blogging
  • 41. “Ambient Awareness” “Brave New World of Digital Intimacy”, Clive Thompson WHIPPLEHILL
  • 42. Sociologists have long found that “weak ties” greatly expand your ability to solve problems. “Brave New World of Digital Intimacy”, Clive Thompson WHIPPLEHILL
  • 43. 3 ways your school can use Twitter : Single User Twitter List #Search Set up a twitter account Controlled number of Search for tweets either with the school’s name people to tweet on referring to your school, (i.e. @proctoracademy) or an behalf of your school, get display results on your identifiable figure within the constituents to follow website. Encourage the school (ie. Head of School) your “twitter list” conversation. WHIPPLEHILL
  • 44. 440
  • 45. 26 Box 1 Parents 26 of 51 Leadership Parents are on Twitter Students Current Parents Alumni Faculty/Staff Peers Unknown
  • 46. Broadcasting
  • 47. • Allows an auditory experience - almost like being there! • Embed podcast into customized stewardship push pages • Assembly, Musical Performances, Sports Awards and/or Student Speeches • Provide live stream of: Assembly, Music Performances, Athletic Games, Reunion, Graduation. • Include podcasts in other mediums: Chuck’s Corner, Facebook, Twitter and the website.
  • 48. flickr/chuckbwill
  • 49. flickr/daniel_manning
  • 50. Social Networking
  • 51. Number of Users Factor 350,000,000 6x 53,000,000 1x
  • 52. Evolution 2008 - groups Proctor Group 2007- friends A Alex 828 members Public Profiles 2009 - ‘fan’ pages 1,533 friends Alumni/ae PAPA 935 fans 168 fans
  • 53. flickr/chuckbwill
  • 54. flickr/chuckbwill 935 Fans
  • 55. Alumni Fans 89% facebook flickr/chuckbwill
  • 56. Interactions flickr/chuckbwill
  • 57. Photo Sharing
  • 58. user Proctor Academy group member New Hampshire collection set photo
  • 59. Homepage Proctor Archives members user Proctor Academy Proctor In Focus other members New 2008/09 Hampshire 2009/10 Hockey Theater
  • 60. Archives
  • 61. Archives flickr.com/proctorarchives
  • 62. </presentation>
  • 63. 04 20
  • 64. </done>

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