Rena Ripp, Ronald Kantor, Peter Finney, Billy Stewart,Linus Kjellqvist, Niklas Trieb, and Juan Manuel Rodriguez Valle ...
 Polycom Social Media  Assessment and SWOT analysis  Strategy  Initiatives by department  Resources & B...
Polycom Social Media ECO system Customer Brand Strengths Weakness Partner Competition O...
Polycom Ciscofollowers, likes, subscribers followers, likes, subscribers ...
Wide Social Brand LOW to NO Engagement 18,912 BROADCAST, Push info out ...
Goal Strengths Weakness StrategyOpportunity Threats Resources
B Polycom is hearingR me!A W A R E N E S SND
Marketing, Product Management, Support, Sales Goal Strategy Resources
ROI
Social Media Services Team
Polycom - Social Media Budget Planning & ROI Initial & Annual Budget R...
End of presentation
Polycom - Social Media Budget Planning & ROIInitial & Annual Budget RequirementsRequirements Cos...
Polycom - Social Media Budget Planning & ROIEst. ROI (1)AssumptionsContribution Margin (CM) = our estimated savings from s...
Polycom social media project smacad fall 2011
Polycom social media project smacad fall 2011
Polycom social media project smacad fall 2011
Polycom social media project smacad fall 2011
Polycom social media project smacad fall 2011
Polycom social media project smacad fall 2011
Polycom social media project smacad fall 2011
Polycom social media project smacad fall 2011
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Polycom social media project smacad fall 2011

A social media strategy presentation, as part of our course.
Published on: Mar 4, 2016
Published in: Business      Technology      
Source: www.slideshare.net


Transcripts - Polycom social media project smacad fall 2011

  • 1. Rena Ripp, Ronald Kantor, Peter Finney, Billy Stewart,Linus Kjellqvist, Niklas Trieb, and Juan Manuel Rodriguez Valle SMACAD Fall 2011
  • 2.  Polycom Social Media  Assessment and SWOT analysis  Strategy  Initiatives by department  Resources & Budgets
  • 3. Polycom Social Media ECO system Customer Brand Strengths Weakness Partner Competition Opportunity Threats
  • 4. Polycom Ciscofollowers, likes, subscribers followers, likes, subscribers 10740 2121 875 3600 325 1,560,541 18,912 10300 1422876 4687 Facebook Twitter YouTube YouTube Twiter Facebook Linkedin Linkedin
  • 5. Wide Social Brand LOW to NO Engagement 18,912 BROADCAST, Push info out “Polycom Community” Low Brand visibilityStrengths Recognise customer Little interaction Weakness contribution Low C-Level presence Global Partner ECO NO team member visibility system Negative sentiment ENGAGE, also in 3rd party CISCO Social ECO system WIDE active Social ECO Cleanse old social site system 1,560,541Opportunity artefacts (TANDBERG) Voice of CISCO + Threats PROMOTE Partner ECO Customer/Partners system High Engagement C-Level Engagement CTO Twitter presence AGILE Response 1.3M
  • 6. Goal Strengths Weakness StrategyOpportunity Threats Resources
  • 7. B Polycom is hearingR me!A W A R E N E S SND
  • 8. Marketing, Product Management, Support, Sales Goal Strategy Resources
  • 9. ROI
  • 10. Social Media Services Team
  • 11. Polycom - Social Media Budget Planning & ROI Initial & Annual Budget Requirements Requirements Cost ($) Cost ($) Internal Resources Phase 4 25 Full time Focus: people 200K per person load labour Phase 3 Resources: rate 5,000,000 Focus: Cost: External Phase 2 Resources: ROI: Resources Focus: Cost: Outsourcing 100,000Phase 1 External Content 50,000 Resources: ROI: System CostsFocus: Cost: CommunityResources: ROI: system 80,000Cost: Annual serviceROI: fees 80,000 Education Expense Team Education 10K per person 250,000Incubate, propagate, continuously improve 5,560,000 Cost:6,541,176 Consulting Costs (Each phase paid for by preceding one) ~15% 981,176 981,176 Resulting ROI: Initial costs (16%) 156,988 Project Management (84%) 824,188 6,541,176
  • 12. End of presentation
  • 13. Polycom - Social Media Budget Planning & ROIInitial & Annual Budget RequirementsRequirements Cost ($) Cost ($)Internal Resources Could grow to 50+25 Full time people200K per person load labour rate 5,000,000External ResourcesOutsourcing 100,000External Content 50,000System Costs These costs maybeCommunity system 80,000 higher for Hosting …Annual service fees 80,000 # servers requiredEducation ExpenseTeam Education and outbound10K per person 250,000 internet traffic 5,560,000 volumeConsulting Costs~15% 981,176 981,176Initial costs (16%) 156,988Project Management (84%) 824,188 6,541,176
  • 14. Polycom - Social Media Budget Planning & ROIEst. ROI (1)AssumptionsContribution Margin (CM) = our estimated savings from social media without customer/partner sales of 1% 11,170,110Interaction Costs (IC) = Budget Plan costsROI = ((CM - IC) / IC) * 100) ROI = 71 %Polycom - Social Media Budget Planning & ROIEst. ROI (2)AssumptionsContribution Margin = a Increase in revenue by 1% 12,184,890Interaction Costs (IC) = Budget Plan costsROI = ((CM - IC) / IC) * 100) ROI = 86 %

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