Beyond Facebook & Twitter Taking your social media program to the next level NAMA BOOT CAMP | AUGUST 2012...
Introductions Rick Thaemert and Bill Ye Social Media - Beyond Facebook and Twitter AUGUST 2012
AboutGlobal Prairie Social Media - Beyond Facebook and Twitter AUGUST 2012
Our Value Proposition Insights and ideas at the intersection of marketing and technology ...
Relevant Experience Social Media - Beyond Facebook and Twitter AUGUST 2012
Our Approach OWNED MEDIA ...
The Evolution of Social Media Social Media - Beyond Facebook and Twitter AUGUST 2012
Social Evolution• From distinct channels• To networks• To total integrated engagement Social Media - Beyond F...
The Social Network Social Media - Beyond Facebook and Twitter AUGUST 2012
Age Of ConversationWe’re living in the age of theconversation, where more and morepeople have… Social Media...
Creating… Social Media - Beyond Facebook and Twitter AUGUST 2012
Sharing… Social Media - Beyond Facebook and Twitter AUGUST 2012
24/7… Social Media - Beyond Facebook and Twitter AUGUST 2012
At Warp Speed… Social Media - Beyond Facebook and Twitter AUGUST 2012
Resulting In Data Explosion In 2011 more data was created than in all previous years of human history combined. ...
SocialNetworkExamples Social Media - Beyond Facebook and Twitter AUGUST 2012
FacebookSocial Networks allow users and organizations tostrategically engage in a variety of ways:• Community• Advocacy• A...
Twitter Social Media - Beyond Facebook and Twitter AUGUST 2012
LinkedIn• Recruitment• Thought Leadership• Interaction through status updates• Join Groups – originate and engage ...
Social Business Networks Social Media - Beyond Facebook and Twitter AUGUST 2012
Benefits Of Social Business Social Media - Beyond Facebook and Twitter AUGUST 2012
Intel Arctic Apples SOCIAL MEDIA Snapshot GM Potato SOCIAL MEDIA Snapshot July 31, 2012 – August 13, 2012 July 31, 20...
Just Say “Know” to Genetically Engineered Apples (Facebook) Social Media - Beyond Facebook and Twitter...
“Trust Me, It‟s Safe” (Facebook) Social Media - Beyond Facebook and Twitter AUGUST 2012
AdvocacySmithfield Social Media - Beyond Facebook and Twitter AUGUST 2012
AdvocacyU.S. Farmers & Ranchers AllianceCenter for Food Integrity Social Media - Beyond Facebook and Twitter...
Brand Building Social Media - Beyond Facebook and Twitter AUGUST 2012
Keys ToSuccess Social Media - Beyond Facebook and Twitter AUGUST 2012
Keys To SuccessDefine business objectives and metricsListen, analyze, engageMake content compelling and “fluid”Revisit bus...
Listen, Analyze, Engage Social Media - Beyond Facebook and Twitter AUGUST 2012
Metrics SlideFacebook InsightsGoogle AnalyticsSocial Media MonitoringKlout Social Media - Beyond Facebook and...
Where Next Social Media - Beyond Facebook and Twitter AUGUST 2012
Nowcasting Social Media - Beyond Facebook and Twitter AUGUST 2012
Nowcasting Social Media - Beyond Facebook and Twitter AUGUST 2012
Summary• Social Media strategy has evolved from separate channels, varied tactics to an integrated approach• There is a v...
Thanks &QuestionsRick Thaemert and Bill Ye Social Media - Beyond Facebook and Twitter AUGUST 2012
of 36

Nama deck 8 21-12-ye-3

Published on: Mar 3, 2016
Published in: Technology      Business      
Source: www.slideshare.net


Transcripts - Nama deck 8 21-12-ye-3

  • 1. Beyond Facebook & Twitter Taking your social media program to the next level NAMA BOOT CAMP | AUGUST 2012 Rick Thaemert & Bill YeSocial Media - Beyond Facebook and Twitter AUGUST 2012
  • 2. Introductions Rick Thaemert and Bill Ye Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 3. AboutGlobal Prairie Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 4. Our Value Proposition Insights and ideas at the intersection of marketing and technology Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 5. Relevant Experience Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 6. Our Approach OWNED MEDIA • Website • Blogs OWNED • Events MEDIA • Collateral • Sales tools EARNEDEARNED MEDIA MEDIA• Advocacy PAID MEDIA• Publicity PAID MEDIA• Social media • Print• Scientific publications • Broadcast• Executive visibility • Online • SEM Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 7. The Evolution of Social Media Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 8. Social Evolution• From distinct channels• To networks• To total integrated engagement Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 9. The Social Network Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 10. Age Of ConversationWe’re living in the age of theconversation, where more and morepeople have… Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 11. Creating… Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 12. Sharing… Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 13. 24/7… Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 14. At Warp Speed… Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 15. Resulting In Data Explosion In 2011 more data was created than in all previous years of human history combined. Source: IBM Global Chief Marketing Officer Study Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 16. SocialNetworkExamples Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 17. FacebookSocial Networks allow users and organizations tostrategically engage in a variety of ways:• Community• Advocacy• As Individuals – Influencers, Thought Leaders Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 18. Twitter Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 19. LinkedIn• Recruitment• Thought Leadership• Interaction through status updates• Join Groups – originate and engage in discussions – exhibit your opinion, exhibit your brand Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 20. Social Business Networks Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 21. Benefits Of Social Business Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 22. Intel Arctic Apples SOCIAL MEDIA Snapshot GM Potato SOCIAL MEDIA Snapshot July 31, 2012 – August 13, 2012 July 31, 2012 – August 13, 2012 COVERAGE SOURCES KEY INSIGHTS/DIALOGUE TOPIC CLOUD •• There were917 posts about Arctic Apples over modified potatoes There were 1,527 posts about genetically the past two weeks. • Facebook drove the vast majority of conversation with 86.3% of 691 during the followed by Twitter with 9.9% of coverage. past two weeks.800900 791 coverage, Twitter drove the majority around conversation with 45% of700 •• The significant conversation of the the Arctic Apple can be800 coverage, followed by Facebook with 24.5%. attributed in large part to increased consumer involvement with600700 374 • There was a significant increase in the conversation relating NGOs during the USDA public comment period.500600400 o acrylamide, including: Label It” on August 2 sparked to A Facebook post by “Just500300 214 o Over 60 retweets of a across social media regarding the Arctic increased conversation post from @antimcdonalds stating200 125 that McDonalds‟ food period andacrylamide, causing Apples public comment contains received over 1,700 shares,400 75 270 likes and 53 comments (see following slide).100 24 21 deadly problems in pregnant women. Food and Water300 0 o A Facebook meme (see following slide) by An article aboutSnow White‟s Queen holding an apple with the o Watch displayed potato chips and acrylamide by200 91 Mercola.com, “Are You the meme has been shared 562 times title, “Trust Me, It‟s Safe”; Eating This All Time Favorite100 14 13 8 „Cancer-in-a-Can‟ Snack?”, which generated and has received more than 30 comments to date. 0 o conversation across of the Facebook meme by the article Continued circulation social media platforms; Occupy Monsanto was viewed 436, 152 times, shared over 60 times and tweeteda green apple carved into the shape of a skeleton with showing over 561 times. the title, “I‟m no ordinary apple”; the meme has now been • Articles from Grist.org and has received in excess of 1,000 shared 2,991 times and the BBC continued the social media chatter around GMO potato field trials in Ireland. comments. •• Based on keywords, including “avoid” and “unnatural,” appear Negative negative social media commentary around GM foods, “bad” appears as a keyword termtone of overall chatter. prominently in the topic cloud, reflecting the within this report‟s topic cloud POSTING TRENDS TWEET SENTIMENT TOP INFLUENCERS Klout NEUTRAL NEGATIVE NEUTRAL NEGATIVE• Conversation peaked on August 2 and The largest spike in conversation occurred on July 31th with 310 posts and can be attributed August 8 related to two separate Facebook poststhe GMO potato It”, both to chatter about by “Just Label field trials in Ireland. with a call to action for consumers to NEUTRAL NEGATIVE• Conversation on GM potatoes increased on submit comments to the USDA opposing August 8 due to articles by Egypt the deregulation of Arctic Apples. Independent and The Diet Solution, which• The peak on August 10 reflected the reported study findings of intestinal changes Social Media - Beyond Facebook and Twitter AUGUST 2012 Facebook meme “Trust Me, It‟s Safe” by in rats caused by eating genetically Food and Water Watch. modified potatoes.
  • 23. Just Say “Know” to Genetically Engineered Apples (Facebook) Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 24. “Trust Me, It‟s Safe” (Facebook) Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 25. AdvocacySmithfield Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 26. AdvocacyU.S. Farmers & Ranchers AllianceCenter for Food Integrity Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 27. Brand Building Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 28. Keys ToSuccess Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 29. Keys To SuccessDefine business objectives and metricsListen, analyze, engageMake content compelling and “fluid”Revisit business objectives and metrics Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 30. Listen, Analyze, Engage Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 31. Metrics SlideFacebook InsightsGoogle AnalyticsSocial Media MonitoringKlout Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 32. Where Next Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 33. Nowcasting Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 34. Nowcasting Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 35. Summary• Social Media strategy has evolved from separate channels, varied tactics to an integrated approach• There is a vast amount of data available and it’s only growing.• Let your business objectives be your guide but define metrics to keep your tactics in check• Combined with qualitative research, your engagement strategy can affect conversations in real time and allow you to adjust your business decisions Social Media - Beyond Facebook and Twitter AUGUST 2012
  • 36. Thanks &QuestionsRick Thaemert and Bill Ye Social Media - Beyond Facebook and Twitter AUGUST 2012

Related Documents