POPI
Protection of Personal Information
in South Africa
Is it the end of email marketing?
@bettinahorvath
Thursday 06 Mar...
Disclaimer
I am not a lawyer and all information
given in this presentation is meant as
a guideline only. Please seek indi...
What is POPI
Thursday 06 March 14
Privacy vs. Secrecy
Thursday 06 March 14
Thursday 06 March 14
POPI = Protection of Personal
Information Act No. 4 of 2013
Thursday 06 March 14
POPI = Protection of Personal
Information Act No. 4 of 2013
Any organisation or individual who
gathers personal informatio...
POPI = Protection of Personal
Information Act No. 4 of 2013
Any organisation or individual who
gathers personal informatio...
Key points of POPI data
Thursday 06 March 14
Key points of POPI data
CONSENT to obtain
Thursday 06 March 14
Key points of POPI data
CONSENT to obtain
Not in excess
Thursday 06 March 14
Key points of POPI data
CONSENT to obtain
Not in excess
PURPOSE clearly stated
Thursday 06 March 14
Key points of POPI data
CONSENT to obtain
Not in excess
PURPOSE clearly stated
Kept UP TO DATE, else deleted
Thursday 06 ...
Key points of POPI data
CONSENT to obtain
Not in excess
PURPOSE clearly stated
Kept UP TO DATE, else deleted
SECURED data
...
Key points of POPI data
CONSENT to obtain
Not in excess
PURPOSE clearly stated
Kept UP TO DATE, else deleted
SECURED data
...
How does POPI affect
you, the SB owner?
Thursday 06 March 14
What is personal
information?
Thursday 06 March 14
What is personal
information?
contact details
Thursday 06 March 14
What is personal
information?
contact details
demographic info (race, gender, etc.)
Thursday 06 March 14
What is personal
information?
contact details
demographic info (race, gender, etc.)
medical information
Thursday 06 March...
What is personal
information?
contact details
demographic info (race, gender, etc.)
medical information
personal preferenc...
What is personal
information?
contact details
demographic info (race, gender, etc.)
medical information
personal preferenc...
How do you process
information?
Thursday 06 March 14
How do you process
information?
Receiving a business card
Thursday 06 March 14
How do you process
information?
Receiving a business card
Potential client details
Thursday 06 March 14
How do you process
information?
Receiving a business card
Potential client details
Client details
Thursday 06 March 14
How do you process
information?
Receiving a business card
Potential client details
Client details
Marketing
Thursday 06 M...
How do you process
information?
Receiving a business card
Potential client details
Client details
Marketing
Invoicing
Thu...
Direct Marketing
No longer without consent - OPT IN
No selling of data
Thursday 06 March 14
Solution for Small Biz
or how to make sure
you comply
Thursday 06 March 14
Solution for Small Biz
or how to make sure
you comply
BE attractive to do business with:
Thursday 06 March 14
Solution for Small Biz
or how to make sure
you comply
BE attractive to do business with:
BE a person of integrity
Thursda...
Solution for Small Biz
or how to make sure
you comply
BE attractive to do business with:
BE a person of integrity
BE of se...
Solution for Small Biz
or how to make sure
you comply
BE attractive to do business with:
BE a person of integrity
BE of se...
Solution for Small Biz
Thursday 06 March 14
Solution for Small Biz
Protect data with password
Thursday 06 March 14
Solution for Small Biz
Protect data with password
Online CRM
Thursday 06 March 14
Solution for Small Biz
Protect data with password
Online CRM
Social media (opt-in via follow,
beware of purpose)
Thursday...
Solution for Small Biz
Protect data with password
Online CRM
Social media (opt-in via follow,
beware of purpose)
Opt-in em...
Thursday 06 March 14
A KISS to close...
Thursday 06 March 14
A KISS to close...
Keep it simple:
Thursday 06 March 14
A KISS to close...
Keep it simple:
•Collect the minimum personal
information required to achieve your
objective.
Thursday...
A KISS to close...
Keep it simple:
•Collect the minimum personal
information required to achieve your
objective.
•Hold it ...
A KISS to close...
Keep it simple:
•Collect the minimum personal
information required to achieve your
objective.
•Hold it ...
A KISS to close...
Keep it simple:
•Collect the minimum personal
information required to achieve your
objective.
•Hold it ...
A KISS to close...
Keep it simple:
•Collect the minimum personal
information required to achieve your
objective.
•Hold it ...
Resources
Thursday 06 March 14
Resources
www.mybizperforms.com
Thursday 06 March 14
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POPI: The End of E-Mail Marketing? By Bettina Horvath

http://www.XtraordinaryWomen.co.za 06 March: Xtraordinary Women Somerset West TOPIC: POPI: The End of E-Mail Marketing? with Bettina Horvath The Protection of Personal Information (POPI) Act is applicable to any business storing any person's details and in which way this information is used. Many small businesses currently use a form of E-Mail Marketing that is going to be contravening the act. In this presentation Bettina Horvath will explain the most important aspects for small business owners to know in relation to this new act and particularly how to do legal E-Mail Marketing going forward. E-Mail Marketing is the most powerful way of communicating with your audience, make sure yours is not only effective but also legal. About our Guest Speaker: Bettina Horvath is a digital marketing and small business consultant and an advocate for efficient, wanted and legal email marketing communication. She has well over 25 years experience in building businesses and particularly loves helping small to medium businesses achieve their goals. www.MyBizPerforms.com
Published on: Mar 4, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - POPI: The End of E-Mail Marketing? By Bettina Horvath

  • 1. POPI Protection of Personal Information in South Africa Is it the end of email marketing? @bettinahorvath Thursday 06 March 14 #XWPOPI
  • 2. Disclaimer I am not a lawyer and all information given in this presentation is meant as a guideline only. Please seek individual professional advise from your lawyer for specifics relevant to your business. Bettina Horvath Thursday 06 March 14
  • 3. What is POPI Thursday 06 March 14
  • 4. Privacy vs. Secrecy Thursday 06 March 14
  • 5. Thursday 06 March 14
  • 6. POPI = Protection of Personal Information Act No. 4 of 2013 Thursday 06 March 14
  • 7. POPI = Protection of Personal Information Act No. 4 of 2013 Any organisation or individual who gathers personal information = everyone Thursday 06 March 14
  • 8. POPI = Protection of Personal Information Act No. 4 of 2013 Any organisation or individual who gathers personal information = everyone Waiting to be enacted this year, then 12 months to comply before fines Thursday 06 March 14
  • 9. Key points of POPI data Thursday 06 March 14
  • 10. Key points of POPI data CONSENT to obtain Thursday 06 March 14
  • 11. Key points of POPI data CONSENT to obtain Not in excess Thursday 06 March 14
  • 12. Key points of POPI data CONSENT to obtain Not in excess PURPOSE clearly stated Thursday 06 March 14
  • 13. Key points of POPI data CONSENT to obtain Not in excess PURPOSE clearly stated Kept UP TO DATE, else deleted Thursday 06 March 14
  • 14. Key points of POPI data CONSENT to obtain Not in excess PURPOSE clearly stated Kept UP TO DATE, else deleted SECURED data Thursday 06 March 14
  • 15. Key points of POPI data CONSENT to obtain Not in excess PURPOSE clearly stated Kept UP TO DATE, else deleted SECURED data Regulating body Thursday 06 March 14
  • 16. How does POPI affect you, the SB owner? Thursday 06 March 14
  • 17. What is personal information? Thursday 06 March 14
  • 18. What is personal information? contact details Thursday 06 March 14
  • 19. What is personal information? contact details demographic info (race, gender, etc.) Thursday 06 March 14
  • 20. What is personal information? contact details demographic info (race, gender, etc.) medical information Thursday 06 March 14
  • 21. What is personal information? contact details demographic info (race, gender, etc.) medical information personal preferences (sexual orientation, religion, beliefs, etc.) Thursday 06 March 14
  • 22. What is personal information? contact details demographic info (race, gender, etc.) medical information personal preferences (sexual orientation, religion, beliefs, etc.) anything relating to a person Thursday 06 March 14
  • 23. How do you process information? Thursday 06 March 14
  • 24. How do you process information? Receiving a business card Thursday 06 March 14
  • 25. How do you process information? Receiving a business card Potential client details Thursday 06 March 14
  • 26. How do you process information? Receiving a business card Potential client details Client details Thursday 06 March 14
  • 27. How do you process information? Receiving a business card Potential client details Client details Marketing Thursday 06 March 14
  • 28. How do you process information? Receiving a business card Potential client details Client details Marketing Invoicing Thursday 06 March 14
  • 29. Direct Marketing No longer without consent - OPT IN No selling of data Thursday 06 March 14
  • 30. Solution for Small Biz or how to make sure you comply Thursday 06 March 14
  • 31. Solution for Small Biz or how to make sure you comply BE attractive to do business with: Thursday 06 March 14
  • 32. Solution for Small Biz or how to make sure you comply BE attractive to do business with: BE a person of integrity Thursday 06 March 14
  • 33. Solution for Small Biz or how to make sure you comply BE attractive to do business with: BE a person of integrity BE of service Thursday 06 March 14
  • 34. Solution for Small Biz or how to make sure you comply BE attractive to do business with: BE a person of integrity BE of service BE responsible Thursday 06 March 14
  • 35. Solution for Small Biz Thursday 06 March 14
  • 36. Solution for Small Biz Protect data with password Thursday 06 March 14
  • 37. Solution for Small Biz Protect data with password Online CRM Thursday 06 March 14
  • 38. Solution for Small Biz Protect data with password Online CRM Social media (opt-in via follow, beware of purpose) Thursday 06 March 14
  • 39. Solution for Small Biz Protect data with password Online CRM Social media (opt-in via follow, beware of purpose) Opt-in email nurturing (Mailchimp) Thursday 06 March 14
  • 40. Thursday 06 March 14
  • 41. A KISS to close... Thursday 06 March 14
  • 42. A KISS to close... Keep it simple: Thursday 06 March 14
  • 43. A KISS to close... Keep it simple: •Collect the minimum personal information required to achieve your objective. Thursday 06 March 14
  • 44. A KISS to close... Keep it simple: •Collect the minimum personal information required to achieve your objective. •Hold it for the shortest time possible. Thursday 06 March 14
  • 45. A KISS to close... Keep it simple: •Collect the minimum personal information required to achieve your objective. •Hold it for the shortest time possible. •Give access to as few people as necessary. Thursday 06 March 14
  • 46. A KISS to close... Keep it simple: •Collect the minimum personal information required to achieve your objective. •Hold it for the shortest time possible. •Give access to as few people as necessary. .. and develop a Privacy Policy / Statement that lets individuals know that you take their information security seriously. Thursday 06 March 14
  • 47. A KISS to close... Keep it simple: •Collect the minimum personal information required to achieve your objective. •Hold it for the shortest time possible. •Give access to as few people as necessary. .. and develop a Privacy Policy / Statement that lets individuals know that you take their information security seriously. From: Your database butt-kick for 2014 Source Thursday 06 March 14
  • 48. Resources Thursday 06 March 14
  • 49. Resources www.mybizperforms.com Thursday 06 March 14

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