-more-For Immediate ReleaseMedia Contact:Dena Jacobson / Kevin MayberryLages & Associates949-453-8080dena@lages.com / kevi...
-more-more. This footfall analytics dashboard is analogous to Web analytics for the ‘offline’ world, andenables retailers ...
YFind Launches First-of-its-Kind Shopper Analytics…/Page 3About YFind TechnologiesHeadquartered in Singapore with location...
of 3

PRESS RELEASE - YFind Launches First-of-its Kind Shopper Analytics Dashboard with Extremely Accurate Indoor Positioning Technology

PRESS RELEASE - YFind Launches First-of-its Kind Shopper Analytics Dashboard with Extremely Accurate Indoor Positioning Technology
Published on: Mar 4, 2016
Source: www.slideshare.net


Transcripts - PRESS RELEASE - YFind Launches First-of-its Kind Shopper Analytics Dashboard with Extremely Accurate Indoor Positioning Technology

  • 1. -more-For Immediate ReleaseMedia Contact:Dena Jacobson / Kevin MayberryLages & Associates949-453-8080dena@lages.com / kevin@lages.comYFind Launches First-of-its Kind Shopper Analytics Dashboard withExtremely Accurate Indoor Positioning TechnologyTheRetailHQ Gives Retailers, Mall Operators Critical Insights into CustomersShopping HabitsSINGAPORE and SAN JOSE, Calif., May 6, 2013 – How can brick-and-mortar retail storemanagers get the same kind of detailed insights into the shopping behaviors of their customersthat online sites can get from Web analytics? Indoor positioning company YFind Technologies,has the answer. Just announced today, the company has launched TheRetailHQ® – a unique,first-of-its-kind shopper analytics dashboard powered by YFind’s patented, highly-accurateindoor positioning system.Indoor positioning technologies open up a whole new world of data-based insights intoconsumer shopping behaviors. Within the store analytics is what makes TheRetailHQ unique.Alternative solutions provide in-store analytics, however, TheRetailHQ accurately pinpoints ashopper’s specific location inside a store. Furthermore, to achieve this, shoppers are notrequired to download an app. In other words, TheRetailHQ offers ‘zone level’ tracking, thatprovides deeper analytics through the use of ‘zone-to-zone’ or ‘section-to-section’ tracking.A truly unique business application for retailers and mall operators, TheRetailHQ providesvaluable new metrics such as identifying unique shoppers; pinpointing new versus repeatcustomers; tracking dwell-time; analyzing where shoppers are spending time in the store and
  • 2. -more-more. This footfall analytics dashboard is analogous to Web analytics for the ‘offline’ world, andenables retailers to better understand how shoppers behave – and make more informeddecisions based on insights previously unavailable to them. Using TheRetailHQ, retailers cangenerate quantifiable, traffic-based ROI for advertising and promotional campaigns, withtechnology that accurately measures the effectiveness of marketing programs based on realfootfall data.Indoor Positioning Poised to Transform RetailAccording to a recent report from ABI Research, the market for indoor positioning, real-timelocation analytics and SoLoMo (social-local-mobile applications) in location-based marketinghas been growing rapidly – and will reach $5 billion by 2018. “Indoor positioning is increasinglyimportant to businesses who seek to deepen their understanding of customer behavior, andtransform the shopper experience – making it highly-targeted and relevant,” noted Melvin Yuan,co-founder of YFind. “YFind is a pioneer in this field, and our indoor positioning engine isproven to be very accurate. Our customers – including several government agencies inSingapore, one of the largest malls in the world and several retailers in Asia – are a testamentto the strength of our technology and solutions. YFind’s core indoor positioning enginetechnology, commercial applications and worldwide customer base give us a clear competitiveadvantage in our quest to redefine the retail space as we know it, enabling retailers to takecontrol of their destiny - and make intelligent decisions based on real-in-the-store customerbehavior data.”Today, WiFi-enabled mobile devices serve as a conduit to enable retailers to accurately locateand engage with shoppers. YFind’s Positioning System™ (YPS) – a WiFi-based indoorpositioning solution that is low-cost, easy to deploy across venues of all sizes, and works on allmobile computing platforms including iOS, Android, Windows Phone, and BlackBerry – makesthis possible. A highly accurate, patented "Indoor GPS" engine that locates people via theirmobile phones, YPS fuels YFind’s TheRetailHQ, allowing retailers to understand customers in awhole new way.TheRetailHQ is available immediately to customers all over the world. For more information,please visit www.TheRetailHQ.com. For more information on the company, please visit www.y-find.com.
  • 3. YFind Launches First-of-its-Kind Shopper Analytics…/Page 3About YFind TechnologiesHeadquartered in Singapore with locations in San Jose, Calif. and Hong Kong, YFindTechnologies is an Indoor Positioning Systems company that helps businesses to track andanalyze movement in any indoor or complex urban environment where GPS does not work.This is made possible by the company’s unique YFind Positioning System™ which accuratelylocates individuals through the smartphone they carry.Founded in 2010, YFind’s solutions are used in a range of environments including retail malls,airports, museums, hospitals and exhibition venues. By enabling location-aware services,YFind aims to make the world a more intelligent place, one building at a time. For moreinformation, visit YFind Technologies at: www.y-find.com, and follow YFind Technologies onFacebook, LinkedIn or Twitter.# # #

Related Documents