April 2015 to present (same jobs spec as previous Marketing Manager
position – the organisation restructured and titles we...
 The management and growth of the ADT Facebook and Twitter pages.
 Providesupport for all Sales consultants through prod...
 Maintaining principal relationships through regular liaison and communication
with the Regional Subscriber MD, Regional ...
of 3

National Lead Generation Manager experience

Published on: Mar 3, 2016
Source: www.slideshare.net


Transcripts - National Lead Generation Manager experience

  • 1. April 2015 to present (same jobs spec as previous Marketing Manager position – the organisation restructured and titles were changed) National Lead Generation Manager: Residential, New Business and Small Business (Senior Management: Head Office) ADT is the world’s leading security company and operates in 35 countries. It opened several ADTbranches in South Africa on the 1st of July 2001. Brief synopsis of role and duties:  Development and implementation of above and below the line marketing campaigns as well as strategies across the ADTSouth Africa Residential, New Business and Small Business portfoliosin line with company objectives. This includes traditional and digital marketing, advertising, promotions, public relations and social media for national and regional campaigns. Also involved in global marketing and sharing best practices as well as ensuring global alignment.  Development of strategies and online marketing campaigns in consultation with the digital agency to drive traffic to the ADT website. The website is continuously reviewed with the aim of improving the usability/user experience, design, content and conversion rate of the website. This is done through a range of techniques including paid search, search engine optimisation (SEO) and pay per click (PPC) work.  Managing and measuring all lead generation campaigns. Results are measured and reviewed on a monthly basis whereafter feedback is given to the regional Managing Directors on the effectiveness of all campaigns and respectivemarketing channels. Lead to appointments ratios, strike rates per channel, the cost per lead per channel and the cost per sale are also analysed in detail which enables us to identify the most successful and cost effectivelead channels.  Assist with the launch of all New Business services. This includes all marketing material as well as the development and maintenance of websites like ADT FindU and ADT Home Automation in consultation with the digital agency.  Implementation of a communication strategy plan detailing a brand summary and core positioning objectives, target audiences/segments, key strategic tasks and activity selection by marketing channel.  Managing the Residential, New Business and Small Business Marketing financials including the annual budget, monthly forecast and monthly marketing spend per channel and the allocation thereof. Alsokeeping marketing expenses in check.  Approving all media releases for both print and online.  Overseeing the copywriting, design, layout and production of all marketing material.
  • 2.  The management and growth of the ADT Facebook and Twitter pages.  Providesupport for all Sales consultants through product brochures, marketing material, company-branded promotional material, company profiles and presentations.  Responsible for all direct marketing initiatives such as exhibitions and mall promotions. This includes the design and delivery of an eye-catching stand, marketing material, posters, online competition forms and branded promotional items.  Overall responsibility for brand management and corporate identity. Ensuring the attainment of financial obligations in the short and long term for the Residential, New Business and Small Business portfolios by ensuring that lead targets are consistently reviewed and amended to make provision for current sales strike rates and subsequently addressing the shortfall by generating additional leads.  Ensuring integration and alignment between the various business disciplines (e.g. marketing, sales, finance, call centre, technical, etc).  Driving the Residential business at a marketing operational level: - Liaising with all sales and business resources, as well as ADT management on the following levels:  maximising knowledgeand best practice sharing;  driving aligned strategiesfor the Residential, New Business and Small Business portfolios to gain support for key national and regional projects when required;  ensuring that good marketing practice is shared across the business/regions. - Ensuring that quarterly marketing plans are compiled and implemented.  Management and efficient leadership of the regional Marketing Coordinators/Specialists: - Managing individual and team performance:  Management of direct reports on agreed performance and business results;  Providing regular feedback to direct reportson performance;  Motivating direct reports to achievebusiness goals; and  Overseeing all regional marketing activitiesto ensure alignment with marketing and business objectives.
  • 3.  Maintaining principal relationships through regular liaison and communication with the Regional Subscriber MD, Regional MD’s, Branch Managersand Sales Consultants, New Product Development Managers, Portfolio Managers, Call Centre and Customer Service Managers, HR and Finance Managers, as well as the EXCO.  Assisting with the marketing rollout of all strategic partnerships.  Developing and managing relationships with key suppliers/agencies: - Maintaining top line contact with key suppliers, e.g. advertising, digital, promotional, social media, design and PR agencies, and conducting performance reviews; - Leveraging global knowledge by fostering ADTWW, global and regional relationships.

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