Preview: Million Dollar Marketing Strategies from Shopify Stores
I have put together the best practices from 10 Shopify stores doing multi-million dollars in sales every year. I have compiled them in a neatly designed eBook for you. And yes, its free :)
Published on: Mar 4, 2016
Transcripts - Preview: Million Dollar Marketing Strategies from Shopify Stores
1. Launch on Kickstarter
Since 2010, Crowdfunding has revolutionized the way entrepreneurs raise money to build
online businesses. It is also a great way to validate your business idea and get honest feedback
from the larger community.
Debbie Sterling, founder at GoldieBlox raised $285,881 from 5,519 backers from a campaign
on Kickstarter. With the help of the buzz generated, she got pre-orders worth over a million
dollars for her girl-friendly engineering toys.
Click Here to learn How to
Run a Successful
Campaign on Kickstarter
2. Time your product launch with
major industry events
DODOcase is one of the irst stores built on Shopify
that rose to cult success. According to Patrick -
Cofounder at DODOcase, the key lies in the timing of
hey launched their beautifully designed iPad cases
with the landmark launch of Apple’s iPad in 2010.
he DODOcase created a buzz during the launch
event and bloggers across the tech world took
notice. Engadget even called DODOcase the “Rolls
Royce of iPad Cases”.
Get started with your research and make a list of
events and trade shows in your niche.
Here’s a case-study of JunoPower- who launched their
top selling iPhone cables with the launch of iPhone 5
3. Have a minimal site design with
Minimalism done well in eCommerce is a rare sight. But
Grovemade’s design is a class apart.
Grovemade’s site showcases stunning, high quality images of
their handcrated accessories - front and center. No wonder, it
has garnered high praise from web design experts at CSSDsgn
“Design has always been central to what we are about, and that
extends from our products all the way to good website de-
sign.” says Mary Yajko at Grovemade.
Start by taking quality photographs
of your products. Ensure bright
Having crisp product names also
helps in conversion.