Publishers
vs
product/service brands
- Ce-au avut si ce-au pierdut pe Facebook? -
o analiza
Intrebare:
Cum se distribuie scaderile de vizibilitate ale
paginilor de publishers/branduri de pe FB?
2/14
Raspuns:
1. Se iau circa 1.000 de pagini reprezentative
pentru .ro (254 publishers, 800 branduri de
produse/servicii) de l...
Bazele de fani (cu duplicarile de rigoare)
140000000
120000000
100000000
80000000
Media Total fani
Brands Total fani
...
Fanii totali ai paginilor de media au crescut de la
2.86 mil la 4.04 mil in 6 luni (41%).
Fani totali ai paginilor de bran...
Fanii activi
2500000
2000000
1500000
Media Total fani activi
Brands Total fani activi
1000000
500000
0
6/14
1. Baze similare de fani intre branduri si
publishers.
2. O scadere substantiala a numarului de activi in
ambele cazuri in...
Engagement rate
7.00%
6.00%
5.00%
4.00%
Media Engagement rate
Brands Engagement rate
3.00%
2.00%
1.00%
0.00%
8/14
1. Diferente substantiale de engagement
(4.18% medie pe ultimele 6 luni la publishers,
1.32% la branduri).
2. In cifre abs...
Defalcat
10/14
Like rate
14.00%
12.00%
10.00%
8.00%
Media Like rate
Brands Like rate
6.00%
4.00%
2.00%
0.00%
11/14
Share rate
1.80%
1.60%
1.40%
1.20%
1.00%
Media Share rate
Brands Share rate
0.80%
0.60%
0.40%
0.20%
0.00%
12/14
Comment rate
1.40%
1.20%
1.00%
0.80%
Media Comment rate
Brands Comment rate
0.60%
0.40%
0.20%
0.00%
13/14
Pentru mai multe detalii
catalin@tree.ro
support@zelist.ro
of 14

Publishers vs product/service brands

Publishers vs product/service brands. Ce-au avut si ce-au pierdut pe Facebook? O analiza fbMonitor by Zelist
Published on: Mar 4, 2016
Published in: Social Media      
Source: www.slideshare.net


Transcripts - Publishers vs product/service brands

  • 1. Publishers vs product/service brands - Ce-au avut si ce-au pierdut pe Facebook? - o analiza
  • 2. Intrebare: Cum se distribuie scaderile de vizibilitate ale paginilor de publishers/branduri de pe FB? 2/14
  • 3. Raspuns: 1. Se iau circa 1.000 de pagini reprezentative pentru .ro (254 publishers, 800 branduri de produse/servicii) de la http://www.zelist.ro/fb/domains 2. Se analizeaza datele pe ultimele 6 luni (1 iunie – 8 decembrie 2013) 3. Se fac grafice si se interpreteaza 3/14
  • 4. Bazele de fani (cu duplicarile de rigoare) 140000000 120000000 100000000 80000000 Media Total fani Brands Total fani 60000000 40000000 20000000 0 4/14
  • 5. Fanii totali ai paginilor de media au crescut de la 2.86 mil la 4.04 mil in 6 luni (41%). Fani totali ai paginilor de branduri au crescut de la 8.25 mil la 12.12 mil (47%). 5/14
  • 6. Fanii activi 2500000 2000000 1500000 Media Total fani activi Brands Total fani activi 1000000 500000 0 6/14
  • 7. 1. Baze similare de fani intre branduri si publishers. 2. O scadere substantiala a numarului de activi in ambele cazuri in ultimele 3 saptamani. 7/14
  • 8. Engagement rate 7.00% 6.00% 5.00% 4.00% Media Engagement rate Brands Engagement rate 3.00% 2.00% 1.00% 0.00% 8/14
  • 9. 1. Diferente substantiale de engagement (4.18% medie pe ultimele 6 luni la publishers, 1.32% la branduri). 2. In cifre absolute, scaderea este mult mai abrupta la publishers. 3. Dar relativ, calculand raportul intre engagement mediu 6 luni vs ultima saptamanaa avem cam acelasi procent (circa 30%). 9/14
  • 10. Defalcat 10/14
  • 11. Like rate 14.00% 12.00% 10.00% 8.00% Media Like rate Brands Like rate 6.00% 4.00% 2.00% 0.00% 11/14
  • 12. Share rate 1.80% 1.60% 1.40% 1.20% 1.00% Media Share rate Brands Share rate 0.80% 0.60% 0.40% 0.20% 0.00% 12/14
  • 13. Comment rate 1.40% 1.20% 1.00% 0.80% Media Comment rate Brands Comment rate 0.60% 0.40% 0.20% 0.00% 13/14
  • 14. Pentru mai multe detalii catalin@tree.ro support@zelist.ro

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