Polygamous Weddings
October 26, 2007
© Zeus Jones 2007
Transformation.
© Zeus Jones 2007
© Zeus Jones 2007
Transformation #1: Demographic.
© Zeus Jones 2007
© Zeus Jones 2007
Baby boomers
78 million
© Zeus Jones 2007
Gen Y
Baby boomers
70 million
78 million
© Zeus Jones 2007
Gen Y
Baby boomers
70 million
78 million
Defining Values Defining Values
I...
Transformation #2: Economic.
© Zeus Jones 2007
We now live
in a post-
industrial
society.
© ...
We now live
in a post-
industrial
society.
Agriculture Industry Services
...
Transformation #3: Cultural.
© Zeus Jones 2007
© Zeus Jones 2007
© Zeus Jones 2007
Phases of postmodernism.
No views
Protest
Judgment
Looking backwards
Saying
Verbal
Rational
Your ...
Phases of postmodernism.
No views Many views
Protest Embrace
Judgm...
© Zeus Jones 2007
Zeus Jones.
Born March 1, 2007
© Zeus Jones 2007
Zeus Jones.
Born March 1, 2007
© Zeus Jones 2007
postmodernism
© Zeus Jones 2007
playing
with
content
© Zeus Jones 2007
with
form
playing
© Zeus Jones 2007
powerpoint postmodernism
© Zeus Jones 2007
“borrowing”
© Zeus Jones 2007
< Larry Lessig >
© Zeus Jones 2007
© Zeus Jones 2007
© Zeus Jones 2007
© Zeus Jones 2007
© Zeus Jones 2007
© Zeus Jones 2007
© Zeus Jones 2007
© Zeus Jones 2007
© Zeus Jones 2007
6 Minutes
© Zeus Jones 2007
not
6 Minutes
© Zeus Jones 2007
:60
© Zeus Jones 2007
WTF?
© Zeus Jones 2007
going?
© Zeus Jones 2007
point?
© Zeus Jones 2007
We have become semioticians.
© Zeus Jones 2007
We have become semioticians.
We write our own stories.
© Zeus Jones 2007
Photo: Thomas Bruce.
© Zeus Jones 2007
This affects how brands are built and managed.
© Zeus Jones 2007
© Zeus Jones 2007
“You now have to decide
what 'image' you want for
your brand.
“Image means personality.
Products, like people, hav...
© Zeus Jones 2007
Imagery takes a back seat to experience. The ideas brands attempt to convey are far
less meaningful than...
Shapers of Copywriters &
imagery: Art Directors
© Zeus Jones 2007
Digitalists & Shapers of
Designers interactions:
© Zeus Jones 2007
Understanding past
Strategic input
Communications
Changing perceptions
© Zeus Jones 2007
Creating future
Creative output
Actions
Changing behavior
© Zeus Jones 2007
Defining
Planning was:
Interactions.
© Zeus Jones 2007
Designing
Planning Is:
Interactions.
© Zeus Jones 2007
© Zeus Jones 2007
Structure trumps content.
© Zeus Jones 2007
Structure trumps content.
Our industry is geared around content.
© Zeus Jones...
Meaning is a result of the interaction.
© Zeus Jones 2007
Communication is modified by experience.
© Zeus Jones 2007
Communication is modified by experience.
Experience is unique: communication is unique.
...
© Zeus Jones 2007
Yes!
© Zeus Jones 2007
Industrial-age marketing was mechanical.
© Zeus Jones 2007
Industrial-age marketing was mechanical.
Post-industrial marketing can be more human.
...
Great communications are interruptive.
© Zeus Jones 2007
Great communications are interruptive.
Great interactions are supportive.
...
Communications make you think.
© Zeus Jones 2007
Communications make you think.
Interactions let you do what you never imagined.
...
Communications deliver one message to everyone.
© Zeus Jones 2007
Communications deliver one message to everyone.
Interactions can be highly personal.
...
More meanings make brands richer.
© Zeus Jones 2007
`
More meanings make brands richer.
More meanings make this presentation richer.
...
Thank you.
Where we live: www.zeusjones.com
Where we think: zeusjones.blogspot.com
...
of 71

Polygamous Weddings Conference

This is a presentation I gave at the recent Polygamous Weddings conference. I think the voice track will be up soon at polygamousweddings.com
Published on: Mar 4, 2016
Published in: Business      
Source: www.slideshare.net


Transcripts - Polygamous Weddings Conference

  • 1. Polygamous Weddings October 26, 2007 © Zeus Jones 2007
  • 2. Transformation. © Zeus Jones 2007
  • 3. © Zeus Jones 2007
  • 4. Transformation #1: Demographic. © Zeus Jones 2007
  • 5. © Zeus Jones 2007
  • 6. Baby boomers 78 million © Zeus Jones 2007
  • 7. Gen Y Baby boomers 70 million 78 million © Zeus Jones 2007
  • 8. Gen Y Baby boomers 70 million 78 million Defining Values Defining Values Individual Social Fixed social groups Flexible social groups Pessimists Optimists Critical Accepting Private Sharing Hierarchical Flat Ordered/segmented Reject borders © Zeus Jones 2007 etc. etc.
  • 9. Transformation #2: Economic. © Zeus Jones 2007
  • 10. We now live in a post- industrial society. © Zeus Jones 2007 Key Indicators of the Labour Market - September 2007
  • 11. We now live in a post- industrial society. Agriculture Industry Services © Zeus Jones 2007 Key Indicators of the Labour Market - September 2007
  • 12. Transformation #3: Cultural. © Zeus Jones 2007
  • 13. © Zeus Jones 2007
  • 14. © Zeus Jones 2007
  • 15. Phases of postmodernism. No views Protest Judgment Looking backwards Saying Verbal Rational Your world © Zeus Jones 2007 1960s 2000s
  • 16. Phases of postmodernism. No views Many views Protest Embrace Judgment Open Looking backwards Looking forwards Saying Doing Verbal Visual Rational Emotional Your world My world © Zeus Jones 2007 1960s 2000s
  • 17. © Zeus Jones 2007
  • 18. Zeus Jones. Born March 1, 2007 © Zeus Jones 2007
  • 19. Zeus Jones. Born March 1, 2007 © Zeus Jones 2007
  • 20. postmodernism © Zeus Jones 2007
  • 21. playing with content © Zeus Jones 2007
  • 22. with form playing © Zeus Jones 2007
  • 23. powerpoint postmodernism © Zeus Jones 2007
  • 24. “borrowing” © Zeus Jones 2007
  • 25. < Larry Lessig > © Zeus Jones 2007
  • 26. © Zeus Jones 2007
  • 27. © Zeus Jones 2007
  • 28. © Zeus Jones 2007
  • 29. © Zeus Jones 2007
  • 30. © Zeus Jones 2007
  • 31. © Zeus Jones 2007
  • 32. © Zeus Jones 2007
  • 33. © Zeus Jones 2007
  • 34. 6 Minutes © Zeus Jones 2007
  • 35. not 6 Minutes © Zeus Jones 2007
  • 36. :60 © Zeus Jones 2007
  • 37. WTF? © Zeus Jones 2007
  • 38. going? © Zeus Jones 2007
  • 39. point? © Zeus Jones 2007
  • 40. We have become semioticians. © Zeus Jones 2007
  • 41. We have become semioticians. We write our own stories. © Zeus Jones 2007
  • 42. Photo: Thomas Bruce. © Zeus Jones 2007
  • 43. This affects how brands are built and managed. © Zeus Jones 2007
  • 44. © Zeus Jones 2007
  • 45. “You now have to decide what 'image' you want for your brand. “Image means personality. Products, like people, have personalities, and they can make or break them in the market place.” © Zeus Jones 2007
  • 46. © Zeus Jones 2007 Imagery takes a back seat to experience. The ideas brands attempt to convey are far less meaningful than the interactions we have with them.
  • 47. Shapers of Copywriters & imagery: Art Directors © Zeus Jones 2007
  • 48. Digitalists & Shapers of Designers interactions: © Zeus Jones 2007
  • 49. Understanding past Strategic input Communications Changing perceptions © Zeus Jones 2007
  • 50. Creating future Creative output Actions Changing behavior © Zeus Jones 2007
  • 51. Defining Planning was: Interactions. © Zeus Jones 2007
  • 52. Designing Planning Is: Interactions. © Zeus Jones 2007
  • 53. © Zeus Jones 2007
  • 54. Structure trumps content. © Zeus Jones 2007
  • 55. Structure trumps content. Our industry is geared around content. © Zeus Jones 2007
  • 56. Meaning is a result of the interaction. © Zeus Jones 2007
  • 57. Communication is modified by experience. © Zeus Jones 2007
  • 58. Communication is modified by experience. Experience is unique: communication is unique. © Zeus Jones 2007
  • 59. © Zeus Jones 2007
  • 60. Yes! © Zeus Jones 2007
  • 61. Industrial-age marketing was mechanical. © Zeus Jones 2007
  • 62. Industrial-age marketing was mechanical. Post-industrial marketing can be more human. © Zeus Jones 2007
  • 63. Great communications are interruptive. © Zeus Jones 2007
  • 64. Great communications are interruptive. Great interactions are supportive. © Zeus Jones 2007
  • 65. Communications make you think. © Zeus Jones 2007
  • 66. Communications make you think. Interactions let you do what you never imagined. © Zeus Jones 2007
  • 67. Communications deliver one message to everyone. © Zeus Jones 2007
  • 68. Communications deliver one message to everyone. Interactions can be highly personal. © Zeus Jones 2007
  • 69. More meanings make brands richer. © Zeus Jones 2007 `
  • 70. More meanings make brands richer. More meanings make this presentation richer. © Zeus Jones 2007 `
  • 71. Thank you. Where we live: www.zeusjones.com Where we think: zeusjones.blogspot.com © Zeus Jones 2007

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