ORGANIZA
What Gets Measured Gets Done A look at Social Media and Web analytic tools Lucas ...
Contents• The importance of measuring• Back to basics• Subscribers• Shares• Content views
Importance of Measuring Según su origen… ORGANIZA
Benchmarking• Sets the standard of where you are• Basis of goals• Typical stats: o Likes/follows o Media views o Subscr...
Types of measurement• Subscribers o Have made an effort to receive your content • Followed, liked, subscribed• Shar...
Back to Basics Según su origen… ORGANIZA
Stats 101• Get comfortable with Excel• Statistics o Watch some videos from the Khan Academy o Sampling o Standard devia...
Subscribers• Facebook page likes• Twitter, Google+ followers• RSS subscribers• Mailing lists
Twitter• Purchase a small ad buy• Access to Twitter’s dashboard• Key insights o Follow / unfollow tracking o Clicks o R...
Facebook• Track likes and hidden from timeline• Reactions to posts• Demographics o Age, gender• Referrals o How people c...
RSS and Email Lists• Feedburner o Keep track of subscribers o Easy to use• MailChimp o Newsletter creation and manageme...
Social Sharing Según su origen… ORGANIZA
Tracking the social web• Facebook o Talking about this• Twitter o Basic search, Tweetdeck, Hootsuite• Premium tools o A...
Facebook and Twitter• Facebook o “Talking about this” o Walled garden, mostly private• Twitter o Simple searching o Se...
Facebook Insights
Twitter Insights
Tweetdeck
Sysomos• MAP o Ad-hoc research o Unlimited searches, unlimited results o Full analytic suite• Heartbeat o Ongoing moni...
EPC 2012 Analysis• Content will be added in closer to the conference• Influencers• Wordcloud• Demographics
Content Views Según su origen… ORGANIZA
What viewing trends are there?• Going viral• Viewing your internal content o Website, corporate blog, forums• Video views...
Video Dashboards• YouTube o Track comments, views, lots of traffic o Lots of amateur content• Vimeo o More professional...
Photo Sharing• Facebook o High traffic and engagement• Flickr o Losing market share, still huge• Twitter Pictures o ...
Google Analytics• Leader in website analytics• Provides you with key information o Demographics o Referrals o Time spen...
Google Analytics• Screenshots of Google Analytics
Questions?Contact lwalker@sysomos.com @walkerlucas ca.linkedin.com/in/walkerlucas ...
Ponencia de Lucas Walker: Herramienta de Monitorización
Ponencia de Lucas Walker: Herramienta de Monitorización
of 29

Ponencia de Lucas Walker: Herramienta de Monitorización

Published on: Mar 4, 2016
Published in: Education      Technology      Business      
Source: www.slideshare.net


Transcripts - Ponencia de Lucas Walker: Herramienta de Monitorización

  • 1. ORGANIZA
  • 2. What Gets Measured Gets Done A look at Social Media and Web analytic tools Lucas Walker ORGANIZA
  • 3. Contents• The importance of measuring• Back to basics• Subscribers• Shares• Content views
  • 4. Importance of Measuring Según su origen… ORGANIZA
  • 5. Benchmarking• Sets the standard of where you are• Basis of goals• Typical stats: o Likes/follows o Media views o Subscribers
  • 6. Types of measurement• Subscribers o Have made an effort to receive your content • Followed, liked, subscribed• Shares o Sharing content with their network • Fowarding an email, retweeting, sharing• Content Views o Number of views you have • Website, picture, video, blog post
  • 7. Back to Basics Según su origen… ORGANIZA
  • 8. Stats 101• Get comfortable with Excel• Statistics o Watch some videos from the Khan Academy o Sampling o Standard deviation o Linear regression
  • 9. Subscribers• Facebook page likes• Twitter, Google+ followers• RSS subscribers• Mailing lists
  • 10. Twitter• Purchase a small ad buy• Access to Twitter’s dashboard• Key insights o Follow / unfollow tracking o Clicks o Retweets o Replies
  • 11. Facebook• Track likes and hidden from timeline• Reactions to posts• Demographics o Age, gender• Referrals o How people came to your page• Views vs. unique visitors
  • 12. RSS and Email Lists• Feedburner o Keep track of subscribers o Easy to use• MailChimp o Newsletter creation and management o Stylish, fun UI o Easy management
  • 13. Social Sharing Según su origen… ORGANIZA
  • 14. Tracking the social web• Facebook o Talking about this• Twitter o Basic search, Tweetdeck, Hootsuite• Premium tools o Allow you to see all social media in one place o Keep track over time o Advanced analytics
  • 15. Facebook and Twitter• Facebook o “Talking about this” o Walled garden, mostly private• Twitter o Simple searching o Setting up columns in Tweetdeck/Hootsuite
  • 16. Facebook Insights
  • 17. Twitter Insights
  • 18. Tweetdeck
  • 19. Sysomos• MAP o Ad-hoc research o Unlimited searches, unlimited results o Full analytic suite• Heartbeat o Ongoing monitoring o Workflow and micro CRM o Full analytic suite
  • 20. EPC 2012 Analysis• Content will be added in closer to the conference• Influencers• Wordcloud• Demographics
  • 21. Content Views Según su origen… ORGANIZA
  • 22. What viewing trends are there?• Going viral• Viewing your internal content o Website, corporate blog, forums• Video views• Image views• Google Analytics
  • 23. Video Dashboards• YouTube o Track comments, views, lots of traffic o Lots of amateur content• Vimeo o More professional setting o Full analytic suite o Less traffic
  • 24. Photo Sharing• Facebook o High traffic and engagement• Flickr o Losing market share, still huge• Twitter Pictures o Twitter pics, Twitpic• Instagram o Create a following, share photos
  • 25. Google Analytics• Leader in website analytics• Provides you with key information o Demographics o Referrals o Time spent on your page o Bounce rate
  • 26. Google Analytics• Screenshots of Google Analytics
  • 27. Questions?Contact lwalker@sysomos.com @walkerlucas ca.linkedin.com/in/walkerlucas Thank You!